IDeaS integrates TrustYou’s review data to improve revenue performance

by September 26, 2016 11:12 am Press Releases

Munich, 26 September 2016 - TrustYou, the world’s largest guest feedback platform, now provides its extensive review data to IDeaS Revenue Solutions, the leading provider of revenue management software solutions and advisory services. By integrating TrustYou’s data into IDeaS Revenue Management System (RMS), hotel clients are offered additional insights based on guest feedback to factor in when managing their hotel pricing

TrustYou’s reputation management features are conveniently incorporated into  IDeaS RMS to analyze review data to support, compare, and evaluate the overall hotel revenue management along with feedback data. As almost every traveler reads reviews before making a booking decision, it is vital for hotels to analyze and manage their feedback online. A positive reputation across the web helps hotels to increase bookings and has an impact on revenue and occupancy rates. TrustYou Research shows that travelers are 3.9 times more likely to choose a hotel with higher review scores; 76% of travelers state that they would pay more for a hotel with higher average review scores.

Vivek Bhogaraju, Director for Global Strategic Alliances at IDeaS, notes: “The effects of reviews on bookings and the decision making process of travelers are significant for hotels. Incorporating TrustYou’s review data is the next logical step for us to optimize our revenue management solution to make it even more accurate. We put the review data into context with key factors like RevPAR, ADR, and occupancy to help hoteliers to make the best decisions for their revenue management.”

IDeaS RMS features sophisticated data sets with in-depth evaluations that enable users to compare the average reputation scores in the market against their hotel’s key performance indicators. Detailed analysis capabilities present and illustrate key performance indicators over time, allowing hotels to assess and evaluate opportunities for effective and intelligent rate decision-making through informed comparisons of competitor rates and reviews.

Michael Menzel, VP for Strategic Partnerships at TrustYou, adds: “The partnership with IDeaS will help hotels globally to make the right pricing decisions and highlights the importance of guest feedback as a very important revenue driver. It is our vision to make our guest feedback platform accessible everywhere to achieve guest feedback ubiquity in the travel industry to benefit both, travelers and accommodation providers.”


About TrustYou

TrustYou, the world’s largest guest feedback platform, is on a mission to provide hotels with the insights they need to improve their hotel product and market their value to future guests. With 95% of travelers reporting that they read reviews before making a booking decision, the impact of guest feedback is more important than ever. TrustYou analyzes hundreds of millions of hotel reviews, surveys, and social comments scattered across a vast, fragmented market and transforms this content into actionable insights for 500,000 hotels. This enables travel sites to improve the trip planning process and hotels to optimize their service and influence bookings on scale. Products include TrustYou Meta-Reviews*, verified global review summaries;  TrustYou Messaging, direct guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world’s leading online reputation management tool and the accompanying app TrustYou Radar.

Find more information on TrustYou and the products at
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor.

Press contact

Katharina Sickora


About IDeaS

With more than one million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS® and 25+ years of experience, IDeaS proudly supports more than 7,000 clients in 94 countries and is relentless about providing hoteliers more insightful ways to manage the data behind hotel pricing.

IDeaS empowers its clients to build and maintain revenue management cultures—from single entities to world-renowned estates—by focusing on a simple promise: Driving Better Revenue.

IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities—not just for rooms, but across the entire hotel enterprise.

For more information, visit