FASTBOOKING and TrustYou Partner to Help Hoteliers Influence Traveller Choice and Bookings

by March 11, 2016 9:19 am Press Releases

Paris, Munich, 11 March 2016: FASTBOOKING has signed a Partnership with German based company TrustYou, that will help the FASTBOOKING community of independent hoteliers to improve their e-reputation and reinforce their online visibility and their direct distribution.

FASTBOOKING signing the partnership with TrustYou at ITB Berlin 2016


95% of travelers read reviews before making a booking decision*. In order to help hoteliers improve their e-reputation FASTBOOKING has partnered with TrustYou to integrate the online guest satisfaction survey tool TrustYou Stars in the FASTBOOKING platform. Through this partnership FASTBOOKING will offer its hotel clients a turn-key solution to substantially grow their number of reviews and increase their average ratings. With FASTBOOKING and TrustYou Stars, hoteliers will consequently significantly improve their online visibility and gain a better online prominence. Benjamin Jost, Co-Founder and CEO of TrustYou explains: “TrustYou Stars has proven records of positively influencing quality, quantity and impacting the hotel’s global reputation. A recent study shows that hoteliers increase their review score by average 8 % with TrustYou Stars and a large increase in review volume. »

The integration of TrustYou Stars within the FASTBOOKING platform is very intuitive and simple: guests’ emails are automatically uploaded from the FASTBOOKING platform to TrustYou (step1) which will send post-stay satisfaction surveys (step2). The reviews are becoming part of TrustYou’s Meta-Review and as well as the TrustScore that are incorporated in hundreds of travel sites such as Google, Kayak and Skyscanner and influence millions of booking decisions. The reviews are moreover pushed to Google whereby hotels profit from more review content and can also be displayed on the hotel official website (step3). FASTBOOKING hoteliers will also monitor their e-reputation directly from their FASTBOOKING back-office interface.

Fastbooking (1)

“Reviews are one of the most critical components in the hotel on-line booking process and that’s why we have looked for a best-in class solution for our customers. I am delighted of this partnership with TrustYou: our joint solution will help our 4000 hotel customers to increase the number of reviews they get and even more strategically will improve the hotel online attractiveness” says Guillaume de Marcillac co-CEO of FASTBOOKING. He adds “The TrustYou Stars solution complements FASTBOOKING solution portfolio aiming at providing hoteliers with a full suite of e-commerce products and services to help them improve their online direct distribution.”

*Source : TrustYou



FASTBOOKING offers leading edge e-commerce solutions for hotels to boost their direct sales strategy. Our solutions based on a cutting-edge cloud platform and our proven expertise in digital marketing enable hotels to boost brand visibility and promote online sales through online and mobile channels. Our local experts offer daily support to hoteliers, in more than 90 countries, to help them leverage our solutions and retain their independence. Founded in 2000, FASTBOOKING is now part of AccorHotels group, as the specialist for digital solutions dedicated to independent hotels. For more information about FASTBOOKING, visit


About TrustYou

TrustYou is on a mission to improve the travel experience, from finding the right hotel to having the perfect stay, and works with hotels, destinations and travel websites to make that happen. TrustYou analyzes hundreds of millions of travel reviews scattered across a vast, fragmented market and transforms this content into actionable insights and visualizations that enable travelers to improve their trip planning and industry players to improve their offerings. Products include:

TrustYou Stars: An advanced guest satisfaction survey tool that allows hotels to gain more reviews and enhance their content on Google.

TrustYou Analytics: The world’s leading online reputation management tool that allows hotels to analyze and influence their online reputation.

TrustYou Meta-Review*: Global review summaries of all verified reviews written worldwide that are displayed on hundreds of sites like Google, Trivago, KAYAK, Skyscanner, Wego, Sabre GDS, as well as on hotel’s own brand websites.

TrustYou Radar: A native mobile app available for iOS and Android that allows hotels to connect with guests directly from their mobile phone.