Case studies

Integration of Meta-Review and Rich Snippets Onto NH Hotels’ Website Improves Conversion and Traffic

by Katharina Sickora April 10, 2018 1:20 pm Case studies

NH Hotel Group is a world-leading urban hotel operator and a consolidated multinational player. It operates close to 400 hotels and almost 60,000 rooms in 31 markets across Europe, the Americas, and Africa, and includes top city destinations such as Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome, and Vienna. The NH Hotel Group integrated TrustYou’s Meta-Review and Rich Snippets onto their brand website with the goal to add easy to understand third-party review summaries to their direct booking experience. NH Hotels observed immediate improvements to conversion, traffic, and the… read more »

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Frasers Hospitality Improves Operations and Overall Guest Experience with the TrustYou Platform

by Katharina Sickora January 4, 2018 1:17 pm Case studies

Frasers Hospitality, the hospitality arm of Frasers Centrepoint Limited, is a global hospitality operator offering serviced, hotel residences and boutique lifestyle hotels across the globe. Frasers Hospitality started to use TrustYou’s full guest feedback platform in 2015, including its analytics and survey features in order to manage, monitor and collect guest reviews for all properties worldwide. Since the start of the collaboration, Frasers has seen remarkable improvements in the area of post-stay surveys, the number of reviews, different category scores, response rates and other with the goal to increase the overall guest experiences and level of guest satisfaction. Key improvements:… read more »

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Namba Oriental Hotel in Japan Shows Impressive Developments In Scores and Number of Reviews Since Using TrustYou

by Katharina Sickora October 18, 2017 6:08 pm Case studies

Namba Oriental Hotel is located in Namba, Japan, known as the center of Minami (South) area of Osaka. In January 2016, they decided to invest in TrustYou’s guest feedback platform to have a better understanding of their guest's needs. Namba Oriental Hotel has been using TrustYou’s platform on a daily business, including Analytics and Meta-Review features. As a result, significant improvements have been noted in different key areas of the hotel. Key improvements include: The number of Google reviews increased by +788% The Trustscore improved by 4 points from 83 to 87 An 83% increase was noted in the total number… read more »

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Jollyticket improves searching process through Meta-Review and widget integration

by Katharina Sickora September 12, 2017 11:20 am Case studies

The Italian-based travel portal Jollyticket integrated TrustYou’s Meta-Reviews and widgets on its website in December 2015. By collaborating with TrustYou and making use of the Meta-Review and the TrustScore, Jollyticket now offers travelers a quick and useful insight into a hotel’s online reputation. This leads to a faster and easier searching process, enabling Jollyticket to observe a higher interaction and involvement rate among their users. Read the full story of successful Meta-Review and widget integrations on Jollyticket and all resulting additional values for the travel portal here:

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Fattal Hotels Increases Revenues and Direct Bookings Through TrustYou Partnership

by Katharina Sickora August 24, 2017 1:47 pm Case studies

TrustYou has powered significant online reputation improvements and positively affected the bottom line for Fattal Hotels, Israel’s largest hospitality organization. Since 2014, the hotels have achieved remarkable results using TrustYou. Key areas of improvement are: The Overall Score increased from 80 to 84 Response Rate increased from 20% to 87% Reaching certain threshold of reputation scores and boosting visibility in booking sites, resulting in an increase of up to 100% in revenue and close to 1% increase in conversion rates. The average increase has been 40% in the past two years. Download the full story here:

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The Correlation Between Post-Stay Surveys and Increased Recommendation Rates

by Katharina Sickora August 21, 2017 11:55 am Case studies

In a new study of 8,000 hotels using the TrustYou guest feedback platform, our research identified a positive relationship between hotels that send their guests post-stay surveys and those guests’ willingness to recommend the property. Hotels that had incorporated post-stay surveys into their guest experience were likely to see a 2.5% lift in their average survey scores. This has a direct positive impact on the overall score and online reputation since TrustYou’s surveys have become the most important review source for users of the TrustYou platform. Furthermore, hotels saw an impressive 4% increase in a guest’s likeliness to recommend the… read more »

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Destination Zermatt-Matterhorn sees 7% increase of conversion rate with Meta-Review integration

by Katharina Sickora August 8, 2017 11:57 am Case studies

The Swiss destination Zermatt-Matterhorn uses TrustYou’s guest feedback platform since 2012 to collect and analyze guest reviews to improve the service quality and offer as well as the overall guest experience. The use of TrustYou’s Meta-Review adds value to the accommodation offer on the destination website and helps to increase the conversion rate. Key Improvements: Share of positive reviews increased from 93.87% in 2013 to 95.35% in the first 6 months of 2016. Since integrating the Meta-Review and TrustScore on the website in 2013, conversion rate increased by 7%. Download the full story here:

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guest feedback for operational improvement

Elite Hospitality Group Improves Operations and Scores with TrustYou’s Guest Feedback Platform

by Clara Popescu July 17, 2017 8:39 am Case studies

The Elite Hospitality Group is located in the Kingdom of Bahrain, and currently operates four All Suites Hotels and three Luxury Residences. The hotel group began using TrustYou's guest feedback platform in 2014 and since then, has put a guest feedback management plan in place to better understand its guests and consistently improve its operations. With extensive guest feedback to act on at its fingertips, the hotel chain was able to detect various areas for improvement and effectively enhance their guest experience. Key areas of improvement include: 878% boost in the number of Google reviews 60% increase in response rate across all… read more »

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Client Success Story: H’Otello

by Katharina Sickora April 26, 2017 8:59 am Case studies

Our client H'Otello has been using TrustYou's guest feedback platform since 2013 to enhance the guest experience and to collect and analyze reviews. They have seen great improvements in their scores, recommendation rates and direct bookings. See for yourselves:

ASKA Hotels Case Study Outlines Impressive Improvements of Overall Score and Scores for Categories

by Katharina Sickora October 25, 2016 12:49 pm Case studies

The ASKA Hotel Group (www.askalararesortspa.com) is located in Antalya, Turkey, currently operating 3 all-inclusive, luxury hotels. ASKA Hotels started using the TrustYou guest feedback platform in 2014 and benefits from deep guest insights, improved scores and detailed competitor analysis. Key areas of improvement include: The Overall Score increased by 9% from 85 (2013) to 92 (2015) in only 2 years. Response Rate increased from 30% (2014) to 89% (June 2016). In 2015, 96% of all guest reviews were positive. Due to continuous improvements based on guest feedback, sentiment scores increased across all categories in 2015 compared to 2014. Download the full case… read more »

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