TrustYou Strengthens Its Market Presence in France and Belgium With Balladins Hotels Cooperation

by June 28, 2017 11:57 am Press Releases

Munich, 28 June 2017 – Balladins Hotels offer a great hotel experience at a fair price with its 2- and 3- star hotels across France and Belgium. In order to utilize guest reviews better to improve operations and add value to their brand, Balladins Hotels decided to rely on TrustYou, the world’s largest guest feedback platform. The easy-to-use tool enables the hotel chain to manage, analyze, and respond to all guest reviews from across the web. The sophisticated survey solution, embedded into the platform, helps to conveniently gather post-stay feedback and receive first-hand information from guests after their stay. A higher review volume leads to a better online reputation and visibility. This will help Balladins to increase their number of bookings and, ultimately, its revenue.

“Partnering with Balladin Hotels is a significant step for TrustYou to strengthen our presence in the French speaking market. We are very excited to be the chosen review platform and we are convinced that the analysis and management of guest feedback  will contribute to Balladin Hotels’ overall success. Reviews are the second most important decision-making factor after price when travelers are booking a hotel.* It’s more important than ever to be ahead of your online reputation”, says Vincent Roux, Director Enterprise French Speaking Markets at TrustYou.
Balladins Hotels represent a core brand of the Dynamique Hôtel Management Group and look back on more than 30 years of experience in the hospitality industry. Close communication with the guest and maintaining a personal touch are their main targets to ensure guest satisfaction.

“TrustYou complements our customer centric approach”, mentions Fabrice Beyer, Commercial & Marketing Director  at Balladins Hotels. “With the convenient portfolio view, we can now see the reputation, performance, sentiment, and response rates for all 63 hotels combined as well as individually for each property. One of the major reasons we chose TrustYou is because we are able to solicit, analyze, and reply to all reviews. This way we can make sure we value every guest individually and further improve our offers based on solid information.”

More information about TrustYou can be found at

*See White Paper “Consumer Research Uncovers Travelers’ Online Search and Booking Behaviors”, 2017


About TrustYou

TrustYou, the world’s largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou’s guest feedback platform incorporates hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler’s journey, including booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou’s platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and;  TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world’s leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use of TrustYou Connect, a partner program to integrate TrustYou’s guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey.

Find more information on TrustYou and the guest feedback platform at

*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor


Press contact

Katharina Sickora