Branding Without A Brand Name - An Independent Hoteliers Guide To Building Brand Value
Munch, 6 September 2017 - TrustYou, the world’s largest feedback platform, announces today the release of its latest eBook: Branding Without A Brand Name - An Independent Hoteliers Guide To Building Brand Value. This eBook speaks to independent hoteliers from around the world and acknowledges the struggles that they might face in a brand-dominated industry
The company is no stranger to hotelier resources and content, having previously published All things Google: A Guide For Hotels and Designing Smart Surveys: A Hotelier’s Guide to Soliciting Feedback. This time, the focus is on independent hotels, as TrustYou’s guest feedback platform not only caters to large hotel chains, such as AccorHotels, Wyndham and Shangri-La, but also to smaller, non-branded properties. The eBook, which includes four chapters, covers a multitude of marketing-related subjects for independent hotels and provides in-depth insights into the following topics:
- How to make the most out of a hotel’s unique value propositions
- Why having a properly optimized website is key to bookings and revenue
- The importance of online reputation management in marketing
- How to personalize daily operations and hotel-guest communication
“The sole purpose of this eBook is to reach out to independent hoteliers who, truth be told, might sometimes feel like succeeding in a brand-dominated world is a struggle. At TrustYou, we always focus on providing the best possible guest feedback solutions to both big brands and independent properties, and we wanted to provide a detailed, yet easy-to-understand resource that could help non-branded hotels get ahead”, said Valerie Castillo, TrustYou’s Senior Director of Marketing.
The eBook can be used by independent hotel managers to improve their strategy and the way they run their properties, in order to increase the level of popularity and ultimately, the revenue. As a complete and complex guide for independent hoteliers, “Branding Without A Brand Name” speaks to its readers through an exciting and relevant new perspective, of not fearing the competition of big chains and non-traditional accommodations, but rather embracing it and thriving on their independent status.
The eBook is available for free download here.
For more information, visit trustyou.wpengine.com
TrustYou, the world’s largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou’s guest feedback platform incorporates hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler’s journey, including booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou’s platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and Hotels.com; TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world’s leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use of TrustYou Connect, a partner program to integrate TrustYou’s guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey.
Find more information on TrustYou and the guest feedback platform at trustyou.wpengine.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor
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