TrustYou focuses on growth: Oliver Büscher is new Vice President Sales EMEA for individual hotels

by February 18, 2016 1:20 pm Press Releases

Munich, February 18, 2016 - TrustYou continues to expand and develops its team within business development with Oliver Büscher, who is taking over the vice president of sales team leader position of for individual hotels. The goal is to expand the customer base and familiarize independent hotels and smaller chain hotels with the advantages of the advanced tools such as TrustYou Analytics and TrustYou Stars.. Oliver Büscher’s responsibility lies in the expansion of the markets in EMEA (Europe, Middle East & Africa). Since TrustYou’s review data and Meta-Reviews are integrated on platforms like Google, Kayak, Trivago and many more, individual companies and smaller chain hotels can also influence the booking decision of potential customers and increase the ADR and OCC by means of successful online reputation management.

Benjamin Jost, CEO of TrustYou, says: "We currently see the strongest growth market in the individual hotel segment and are strongly focusing on them in our strategy. With Oliver Büscher, we have acquired an experienced expert in the hotel industry who knows how to meet the needs of the industry and to highlight the many benefits of our products."

Previously Oliver Büscher held the position of "Director of International Sales & Marketing" at the Hotel Nikko Düssedorf, part of the EVENT Hotel Group, and has detailed and extensive know-how of the hotel industry. Among others, he has previously worked as a sales manager of InterContinental Hotels in Cologne and Dusseldorf as well as Senior Sales Manager of Swissôtel in Germany.

Oliver Büscher, VP Sales EMEA für Individualhotels (1)

About TrustYou 

TrustYou is on a mission to improve the travel experience, from finding the right hotel to having the perfect stay, and works with hotels, destinations and travel websites to make that happen. TrustYou analyzes hundreds of millions of travel reviews scattered across a vast, fragmented market and transforms this content into actionable insights and visualizations that enable travelers to improve their trip planning and industry players to improve their offerings. Products include:

TrustYou Stars: An advanced guest satisfaction survey tool that allows hotels to gain more reviews and enhance their content on Google.

TrustYou Analytics: The world’s leading online reputation management tool that allows hotels to analyze and influence their online reputation.

TrustYou Meta-Review*: Global review summaries of all verified reviews written worldwide that are displayed on hundreds of sites like Google, Trivago, KAYAK, Skyscanner, Wego, Sabre GDS, as well as on hotel’s own brand websites.

TrustYou Radar: A native mobile app available for iOS and Android that allows hotels to connect with guests directly from their mobile phone.


For more information about TrustYou, visit


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