Everybody’s Talking: The Escalating Impact of Customer Reviews

by October 23, 2012 3:52 pm In The News

Online customer reviews have evolved over the last few years into a must-have e-commerce commodity that directly influences sales and a company’s bottom line. And, like any commodity, it has to be carefully managed for best results. Benjamin Jost, an expert on social semantic search technology and co-founder and CEO of TrustYou, covers the evolving impact of customer-generated reviews and how and why travel companies need to manage their online reputation.

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