Tag Archive: Reviews
The face of hospitality is constantly changing and travelers are changing with it. Traditional accommodations have always been and are likely to remain extremely popular, however, the hospitality sector has welcomed the sharing economy once Airbnb made its debut on the market. If we’re to simplify things, we are basically talking about more competition for hotels. The good news is, there’s an audience for everything and hoteliers can definitely hold on to their competitive advantage, as long as they keep up with travelers’ demands and expectations. So what can you learn from the sharing economy and what should you borrow… read more »
Competition is fierce. When it comes to bookings and hotels, OTAs, tour operators, and other third-party agencies are constantly striving to attract travelers to their websites. A booking platform is the very base of any successful strategy. With the right tools, it is now becoming easier and easier to build on top of that base and reach new heights in terms of online booking figures. What do travelers expect and respond well to in terms of booking hotels through third-party websites? How can you ensure that you encourage those bookings without overcomplicating things and investing too much time and effort… read more »
Let’s get straight to business. Direct bookings are every hotelier’s goal in terms of reservations and revenue. While distributing your hotel listing on third parties is unavoidable these days, the best-case scenario is still the one in which travelers book direct and save you the commission. Still, many hoteliers sometimes struggle to increase their number of direct bookings. This can be caused by a lack of visibility of the topic, a faulty direct booking program, or the improper optimization of certain features and listings. Small details that are easily overlooked can be turned into solid strategies of encouraging direct bookings… read more »
Hey, listen! We know the days of turning towels into capes and playing superheroes are way behind us, but don’t you just wish sometimes that you’d have a little extra help when juggling with so many responsibilities at once? Often, we get so caught up in all the little details, operations, and tasks that a successful hotel business requires, that we forget to take a step back, look at the big picture, and just… listen. It’s any hotelier’s goal to provide a perfect guest experience and showcase a spotless reputation; plus, the road to excellence is paved with good intentions.… read more »
If Maslow taught us anything is that food is one of the primary human needs, that stands at the very bottom of the pyramid. The food business has come a long way from hunting to stay alive, to building a multi-billion dollar industry that can even turn food into a form of art. Restaurants are highly competitive nowadays because let’s be honest: there are so many options out there. So many different types of food, so much diversity, so many experiences. So besides the food that restaurants specialize on and the service that they offer, how much does their… read more »
by Catalina Brinza
March 21, 2019 10:56 am
Technology
Ah, technology and revenue… our inexhaustible sources of discussion and research. When we talk about tech innovations, what normally first pops into mind is the investment that these systems require, both from a financial and time perspective. But the reason why we’re slowly but surely putting a stop to tech-related skepticism is what awaits for us after the finish line: a better guest experience, a significant improvement in reputation, and of course, profit. Working in a highly competitive industry and in a world dominated by smart technologies, the question that arises in every hotelier’s mind is “What has the most… read more »
Back in ancient Rome, gladiators would signify the end of a fight with either a thumbs up or a thumbs down, which was basically a very simplified, and rather brutal, sort of review. From the humble beginnings of word-of-mouth to an entire industry, feedback has certainly come a long way and it’s not stopping here. It’s become second nature to look up and consider online reviews, whether we want to purchase an electronic, choose a restaurant, or book a hotel. Yet why exactly do we base our decision on reviews? What psychological processes are influencing our choices? We’ve decided to… read more »
Your hotel’s reputation is based on a number of different features that travelers notice, experience, and then rate. As we continue to emphasize the importance and value of guest feedback, it’s essential to take a moment and focus on Impact Scores, which direct the attention to the categories that are most relevant when improving your reputation. Through more than 10 years of experience in the guest feedback sector, we’ve managed to identify and pinpoint the relevant categories that affect a hotel’s’ reputation, and allow you to see where you are doing great, or possibly not so well. But which… read more »
You know that saying that goes something like “Keep your friends close and your guests even closer”? Probably not, but when it comes to hospitality, it would sure make sense. The first rule of any successful business is “know your client!”. Especially in the hotel industry, since we are talking about a people-centric business, with such a personal touch to it, focusing on the guests and their needs is an absolute must and a great advantage, if leveraged right. Before adopting any kind of marketing strategy, it’s important for hoteliers to thoroughly analyze past performance and experiences, especially from… read more »
It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality is going above and beyond to adapt to this particular generation of consumers. Driving millennials to a hotel and keeping things as personal as possible has become a priority for hotels and, naturally, this includes direct bookings. What happens though when millennials choose OTAs rather than booking directly on the hotel website? Unfortunately, this is not a rhetorical question, but a reality. Studies show that indirect bookings are on the… read more »
In today’s business world, when taking into consideration the connectivity of people and the mobile-first society, it’s safe to say that guest feedback is the thing that can make or break your hotel marketing strategy. Especially when it comes to hospitality, reviews are something that help or harm the success of your hotel. They also either encourage more bookings or prevent travelers from booking. Excellent, good or not so great, they are all there in the virtual world, representing your hotel’s reputation. The good news is that, once you learn how to manage them, you can use them in your favor… read more »
Mobile bookings are the name of the game this year. As is making the travel research and purchase process as simple and visually appealing as possible. When it comes to the valuable real estate of a mobile screen, travelers need their hotel research to be relevant and lightening fast, take as few clicks as possible, and be more visual than ever. And a hotel’s job this year is to ensure that across all platforms—especially the search engines, where a majority of travelers start their travel planning—they are contributing to making the experience better. Those that do will outpace their competitors. TrustYou… read more »
