Review Trends in Asia Pacific

On Tuesday, TrustYou released its first annual global reports spanning North America, Europe, The Middle East and Africa and Asia Pacific. The reports are based on an analysis of more than 14 million reviews to see what travelers around the globe had to say about their travel experiences in 2013.

You can take a look at some of the global trends from Tuesday’s blog. Today, I’d like to take a closer look at some of the review trends in Asia Pacific (APAC). Keep in mind that these are only a few highlights from the global annual reports. For all the stats and insights, make sure to download the free reports here.

TrustScores Trending Up, Boding Well for 2014

In APAC, TrustScores followed a slight upward monthly trend, with scores peaking in November/December, boding well for a strong 2014. One factor that likely contributed to the improvement in scores was an increase in volume of reviews and management response rates.

Highest TrustScore: Bali

Biggest increase in volume of reviews: Malé, Hanoi and Kuala Lumpur

Highest management response rates: Auckland

Small Markets Deliver 5-Star Experiences

Globally, major markets saw a drop in percentage of five-star reviews; this is also true in APAC, with the exception of Beijing and Shanghai. Smaller markets made up for this decline, posting an increase in five-star reviews.

Travelers Were Confused About The Hotel Room

TrustYou’s database shows that the hotel room is one of the most mentioned aspects of the hotel stay within the APAC region, and it was a source of declining satisfaction among travelers visiting APAC hotels. Room Scores in major APAC markets declined in 16 of the 26 major markets in this report.

Don’t forget to download the full global reports here

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

Recommended Reads

How Google Hotel Reviews Impact Your Hotel

Tony Ciccarone // August 1, 2021

Google has been one of the top hotel review sources over the past several years, along with Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…

Expert Advice for Hospitality in 2021 - Where Do We Stand, Where Do We Go?

Laura Badiu // February 4, 2021

2021 is a year full of expectations. While navigating through the uncertainty and hardships of 2020, we have all looked at the new year with hope; hope that things will get better, that our industry…

What Your Hotel Guests Are Saying About Local Travel

Tony Ciccarone // February 16, 2021

With many borders being closed again due to COVID at the beginning of 2021, and markets recovering and reopening at different rates, travel trends are currently more focused on what you can do where you…

Start Winning. Request a Demo Today!