Weekly Roundup #33: Travel, Tech and Social Media

by August 18, 2017 9:59 am Leave a comment

Week 33/2017 Happy Friday, dear readers! Another week has quickly passed by, so here we are again with the Weekly Roundup: your dose of fresh news and stories from the hospitality industry. We hope you enjoy the read and, as usual, if you want more daily news, we highly recommend following our social media accounts! We are on Facebook, Twitter, LinkedIn, Google+ and Instagram. Have an amazing weekend, everyone! Industry News TrustYou Accelerates Global Success With New Hotel Partnerships And Rapidly Growing Client Portfolio: We are excited to announce that this week we have officially expanded our client portfolio, by… read more »


Weekly Roundup #32: Travel, Tech and Social Media

by August 11, 2017 2:09 pm Leave a comment

Week 32/2017 Hello again, dear readers! Welcome to our Weekly Roundup! Every end of the week, we make it our mission to deliver to you a summary of the most interesting and relevant recent news. So here is what we found this week, we hope you enjoy the read and come back next Friday, for another Roundup! Until then, have an amazing weekend! Industry News Priceline Group nets $720.2 million in second quarter, beating estimates: This week, the Priceline Group Inc. reported its second-quarter net income of $720.2 million, up from $580.6 million year over year. Gross travel bookings were… read more »


Weekly Roundup #31: Travel, Tech and Social Media

by August 4, 2017 12:36 pm Leave a comment

Week 31/2017 Greetings, everyone and welcome to our Weekly Roundup! As usual, during this week, we gathered every single piece of information that sparked our interest and we guarantee that you’ll find them interesting as well. So take a look at the headlines and, for more daily news and stories, make sure to follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have a lovely weekend! Industry News Kayak launches Travel Trends tool based on billions of search results: Our client Kayak has recently launched a new Trends Tool which will allow customers and travel… read more »


Weekly Roundup #30: Travel, Tech and Social Media

by July 28, 2017 12:21 pm Leave a comment

Week 30/2017 Hi there, fellow readers! It’s great to have you back on our blog, for the Weekly Roundup! You know the drill by now: we prepared this week’s most interesting news about hospitality and overall travel and you can find it all here: news, stories, technology posts, everything that you need to know before heading off into the weekend. So enjoy and we hope to have “see” you next Friday! Industry News TrustYou Invests in Enhanced Account Management To Ensure Maximum Client Satisfaction: We’re excited to announce that this week, our new established Global Account Management team has become… read more »


Weekly Roundup #29: Travel, Tech and Social Media

by July 21, 2017 12:50 pm Leave a comment

Week 29/2017 Happy Friday, everyone and welcome to the Weekly Roundup! Hopefully you had a great, productive week. As usual, we prepared for you the most important news and stories from hospitality, so you could go through a quick recap before you head into the weekend. Enjoy the read and in case you do not follow us on social media yet, here’s where you can find us: Facebook, Twitter, LinkedIn, Google+ and Instagram! Have an amazing weekend! Industry News Elite Hospitality Group Improves Operations and Scores with TrustYou’s Guest Feedback Platform: This week we released a brand new case study,… read more »

guest communication webinar

The Hotel Guest’s On-Site Experience – Communicating With The Guest

by July 17, 2017 5:55 am , , Leave a comment

When working in hospitality, and especially when managing a hotel, you quickly learn about the guest journey and what it implies. You probably know by now that there are three main phases that a traveler always goes through: the search and booking process, the actual stay on-site, and their post-stay impressions, which are sometimes translated into formal feedback through hotel reviews.   Since we have previously focused on the first stage, the decision making factors that influence the booking and the booking behaviours, it is now time to discuss the on-site experience and how can hoteliers make the most of… read more »


Weekly Roundup #28: Travel, Tech and Social Media

by July 14, 2017 10:01 am Leave a comment

Week 28/2017 Greetings, once again and happy Friday! It’s great to have you back for our Weekly Roundup. You can find here this week’s most important and interesting news and stories from our favourite industry, travel! So read away, we hope you enjoy it! Also, don’t forget to follow us on social media, if you want to get more news and insights into your feed. We are on Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next week, have a fabulous weekend! Industry News Kayak and Amazon Echo now offer voice-powered hotel booking: Our client Kayak is the first online travel… read more »


Weekly Roundup #27: Travel, Tech and Social Media

by July 7, 2017 8:16 am Leave a comment

Week 27/2017 Hello everyone! It’s good to have you back for another Weekly Roundup! As always, you can count on us to put together the most interesting hospitality news of this week and we can only say that it’s been an exciting one for us. We hope you enjoy the read and, for a daily dose of news and stories, don’t forget to follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next week, have a fantastic weekend! Industry News TrustYou and DEHOGA Bayern presented the “Award of Excellence” to the best rated hotels in Bavaria: Together… read more »



by July 7, 2017 8:06 am , Leave a comment

ホテルの選定から予約に至るまでの消費者行動を予測するのはとても難しい事です。消費者行動の把握のためのリサーチはすでに存在しますが、全て目を通すのには時間がかかります。時間の限られた皆様のために、今回弊社は独自の白書vol.4 - オンライン予約のトレンド(旅行者の行動を把握する)- を視覚的に分かりやすいインフォグラフィックにしました。調査からわかったことは: 86%の旅行者が多様化した宿泊施設の中でもホテルを宿泊先に選んでいる 81%の旅行者がホテルを探す際、Google検索を利用している 88%のお客様は評価の低いホテルを検索の段階で選択肢から排除している     本調査から消費者行動における3つの結論が見出されました:(1) ホテルはGoogleとGoogleマップを活用すべきである、(2)ホテルはパフォーマンスの改善と新規顧客獲得のためのマーケティングツールとしてクチコミ及びスコアのモニタリングをすべきである、(3) 本調査から得た情報を元に消費者心理を理解すれば予約に繋げることができる   白書のフルバージョンはこちらからダウンロードができます(無料):「オンライン上のホテル検索および予約をめぐる消費者行動


Weekly Roundup #26: Travel, Tech and Social Media

by June 30, 2017 4:57 am Leave a comment

Week 26/2017 Another week has quickly gone by, so we welcome you to our Weekly Roundup once again! We gathered the most recent and interesting news and stories regarding travel and hospitality, so make sure to take a look. We hope you enjoy the read. Don’t forget to come back next Friday, for another roundup and until then, have an amazing, sunny weekend! Industry News TrustYou strengthens its market presence in France and Belgium with Balladins Hotels cooperation: We’re excited to announce that this week, a new collaboration was born between us and Balladins Hotels. Our latest partnership will bring… read more »


2016 Year in Review: Looking Back at TrustYou’s Best Year Yet!

by January 17, 2017 9:17 am Leave a comment

As we shake off the holidays and kick start a new year, we’re excited to look back at some of the highlights from the past 12 months and take a quick peek ahead at the trends 2017 will bring! From welcoming new partners and investing in employees to better support our growing client list, to launching dozens of new, much anticipated, features and three new products that made our platform even more powerful, it’s been a busy year!   Here’s a quick snapshot of some of our proudest moments:   2016 was a year of growth and innovation. We took… read more »


What Hotels Can Learn from Amazon Go

by December 13, 2016 10:00 am , , Leave a comment

Last week, online retail giant, Amazon, wowed the internet community when they released this preview of their new shopping innovation, Amazon Go. The concept is a “Just Walk Out” shopping model that allows customers to buy what they need without having to stand in a checkout line. The news filtered through most major news outlets, all with the collective opinion that Amazon was changing retail stores as we know them today. While the technology can be complicated, most critics agree that customer demand for this type of shopping experience will rise. But why does this shake-up in the retail space also important for… read more »


How Hotels Can Increase Guest Survey Response Rates

by November 29, 2016 10:00 am , Leave a comment

Guest feedback is essential to any service-based business, so it’s no surprise that hoteliers are always looking to encourage guest reviews via guest surveys. Reviews offer unparalleled insight to your guests’ experience. If you want to increase your guest survey response rates, take the time to reduce barriers to entry and increase efficiency. From post-stay emails to incentives, there are a few easy-to-implement ways to get the most out of your efforts.   Make it Simple and Easy   First, hotels should remove as many barriers to entry as possible for guest survey responses. Guests are far less likely to leave… read more »



by November 21, 2016 3:46 pm Leave a comment

お客様とのコミュニケーションは、ますますデジタルやモバイルに移行しており、メッセージング・サービスを通したホテル・スタッフと宿泊客との関わりも増加の一途をたどっています。こうしたコミュニケーションを記録し、お客様のセンチメント(感情)を分析することで、お客様のコミュニケーション・スタイルや行動を明らかにし、お客様がどう感じているかをより詳しく、正しく理解することができるようになります。 そこでTrustYouでは、独自の最新解析アルゴリズムを使って1万件のメッセージを分析。役立つ、価値あるこれらのメッセージの内容を分かりやすく図解しました。下記のインフォグラフィックは、TrustYou Messagingをお使いの宿泊施設様とその宿泊客との実際のやり取りをまとめたものです。 リアルタイム・メッセージングを使ってお客様の声を把握するには そこでTrustYouでは、独自の最新解析アルゴリズムを使って1万件のメッセージを分析。役立つ、価値あるこれらのメッセージの内容を分かりやすく図解しました。下記のインフォグラフィックは、TrustYou Messagingをお使いの宿泊施設様とその宿泊客との実際のやり取りをまとめたものです。     滞在中、定期的に宿泊客とコミュニケーションをとることで、宿泊客がどう感じているか詳しく知ることができます。昨今、コミュニケーション手法は、よりモバイル重視になり、電話や直接会って話す機会は減っています。 TrustYou Messagingは、テキスト(SMS)やFacebookメッセージ、Eメールを通じてお客様と会話をするツールです。リアルタイムにお客様とコミュニケーションがとれれば、お客様の滞在中その場でホテルのサービスを改善できるだけでなく、満足したお客様からの良いクチコミを期待することもできます。今すぐ、14日間の無料トライアルを始めてみませんか?


The Top 10 Best Places to Stay in NYC Over the Holidays

by November 8, 2016 10:00 am , Leave a comment

Each year, New York City transforms itself into a holiday wonderland; its storefronts are the subject of movies and it's Christmas Tree is world renowned. And despite Christmas Creep seemingly taking over before trick or treaters have inventoried their Halloween haul, the holiday season really kicks off in New York City with the Macy's Thanksgiving Day Parade. For those folks looking to take in the parade, from marching bands and Woody Woodpecker, through to the iconic visit from Santa Claus, identifying the best places to stay in NYC can be intimidating. After all, New York City has nearly 300 hotels to choose… read more »


Event Recap: Travel Tech Leadership Summit + Oktoberfest!

by November 3, 2016 3:09 pm Leave a comment

On Thursday, September 29, 2016, over 30 leaders from travel, hospitality, and technology sectors arrived at TrustYou's Travel Tech Leadership Summit in Munich, Germany for a day of conversation and collaboration. The 3rd annual Leadership Summit presented by TrustYou was held during Munich's most popular event of the year, Oktoberfest! In true Bavarian tradition, the summit began with a Weißwurstbreakfast, where TrustYou co-founder Jakob Riegger tapped the keg for the attendees to enjoy, while fellow co-founder Benjamin Jost greeted the attendees and kicked off the day's sessions.   Immediately following, PhoCusWright founder Philip Wolf began a moderated, educational session with his co-presenters from Google,… read more »


How to Use Reputation Management to Influence Hotel CapEx

by October 26, 2016 10:41 pm , Leave a comment

Introduction to Hotel CapEx   Hotels have a lot of options when it comes to allocating capital expenditure, or CapEx, budgets each year. Without proper data and research, it’s nearly impossible to choose the most impactful improvements that will maximize return on investment. Hotels that take the time to analyze their existing data, i.e. guest reviews, have the the opportunity to choose the best projects. Here’s how you can use reputation management to allocate your hotel’s CapEx.   What is a capital expenditure?   A capital expenditure is either a newly purchased asset or an investment in a current capital… read more »


Hotel Case Study: How One Hotel Group Leveraged Guest Feedback to Increase Bookings

by October 19, 2016 10:00 am , Leave a comment

Three years ago, Petit Palace Hoteles, a young, modern hotel chain located in Spain, made the decision to utilize guest feedback to improve guest experiences, increase the number of returning visitors, and boost the number of direct bookings. In late 2013, Petit Palace Hoteles partnered with the world’s largest guest feedback platform, TrustYou, and the results have been nothing short of remarkable. To start, some of Petit Palace Hoteles 31 properties, increased revenue up to 200% with increased reputation scores and visibility. To achieve this success, the hotels integrated guest feedback into every stage of the guest journey with the… read more »


Back to Hotel Basics: Service Recovery

by October 18, 2016 10:00 am , , Leave a comment

When a hotel services tens of thousands of guests each year, complications are bound to arise. As the old adage goes, an ounce of prevention is worth a pound of cure.  No hotel is perfect and complaints pop up despite the best of intentions.  Service recovery, or how a hotel handles these issues, can make or break subsequent ratings and reviews.   Be One Step Ahead The best way to provide a positive on-site experience is to stay one step ahead of potential problems. One way to do this is by monitoring feedback and common gripes to find solutions preemptively and train staff… read more »