The Independent Hotel Series – Part III: Focusing On Online Reputation Management

by October 19, 2017 10:05 am , Leave a comment

When it comes to an independent hotel, you might not be able to rely on a prestigious name or a complex structure, to boost your popularity, but this doesn’t mean that you can’t have a spotless reputation. We all know by now that reputation is something that can make or break a business and entrepreneurs, businessmen and hoteliers who ignore the audience’s feedback and impressions don’t get too far. In our latest eBook, Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value we designed the third chapter around this very subject. Reputation management is our… read more »


Weekly Roundup #41: Travel, Tech and Social Media

by October 13, 2017 12:03 pm Leave a comment

Week 41/2017 Happy Friday, everyone! You know what’s next: our Weekly Roundup marks the perfect and most productive end of each the week - here you can get your fresh dose of news and stories from the hospitality industry. As usual, we have selected the best and most interesting ones, so make sure to take a look and enjoy the read! Until next time, we wish you a lovely weekend! Industry News AccorHotels bids $930 million for Australia’s Mantra Group: It has been a productive week for our client AccorHotels, as many other ones in the last year. The Group… read more »


The Independent Hotel Series – Part II: Optimizing Your Website

by October 12, 2017 9:48 am , Leave a comment

Last week we started our Independent Hotel Series, as an extension of our latest eBook: Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value. In the first part of the blog series we discussed why it’s crucial for independent hoteliers to acknowledge what makes their hotel stand out in a highly competitive market and how to make sure that the best traits and features of the hotel contribute to the traveler’s booking decision process. Now it’s time to talk about your hotel’s virtual business card: the website. It’s no secret anymore that we live in… read more »


Weekly Roundup #40: Travel, Tech and Social Media

by October 6, 2017 11:45 am Leave a comment

Week 40/2017 The Weekly Roundup is back, so this means that it’s time for a quick recap. Before heading off into the weekend, don’t forget to check the latest hospitality news and stories, that we carefully selected and summarized for you during this week. Also, you can follow us on our social media accounts, for daily updates. We are on Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have a wonderful weekend! Industry News AccorHotels makes acquisition to deliver other hotel brands to travel agencies: Our client AccorHotels is clearly on a mission to continuously expand and diversify their portfolio… read more »


The Independent Hotel Series – Part I: Using What Makes You Different

by October 5, 2017 9:10 am , Leave a comment

Hospitality is a highly competitive business, especially nowadays, with so many options out there, all of them being eye-catching and promising. Travelers are given a wide variety of accommodation to choose from and this might sometimes come as a challenge for hoteliers, especially for the ones managing an independent hotel. With this in mind, we have recently released our eBook: Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value. The eBook is structured into four in-depth chapters, all of them focused around the most important things that independent hoteliers can and should do in order… read more »


Weekly Roundup #39: Travel, Tech and Social Media

by September 29, 2017 2:01 pm Leave a comment

Week 39/2017 Welcome back to another Weekly Roundup! Another week has quickly gone by and we hope you had a good one! Now it’s time to go through a short summary of what went on in hospitality and travel, so make sure to check out the latest news and stories. Until next Friday, enjoy your weekend! Industry News Thomas Cook buys 42% stake in resort firm Aldiana: Thomas Cook announced this week that it has entered into a strategic partnership with LMEY Investments, a Swiss-based hotel property development company, to develop and grow Thomas Cook's own-brand hotel portfolio. As part… read more »


Weekly Roundup #38: Travel, Tech and Social Media

by September 22, 2017 10:38 am Leave a comment

Week 38/2017 Hi there, everyone! Welcome back on our blog, for the Weekly Roundup! You know how this works: as usual, we prepared this week’s most interesting news about hospitality and overall travel and you can find it all here: news, stories, technology posts, everything that you need to know before heading off into the weekend. So enjoy and have a lovely weekend! Also, don’t forget to follow us on social media: Facebook, Twitter, LinkedIn, Google+ and Instagram! Industry News TrustYou’s Direct Guest Messaging Tool Enables Compatible Connection With Amazon Echo: It’s already a well-known fact that Amazon Echo, the… read more »

International Travelers

Your Guests Are International – Your Hotel’s Approach Should Be Too

by September 19, 2017 10:58 am , Leave a comment

Whether we’re talking about vacations, business travels or single-night stays, international visitors are a big faction of any hotel’s total number of guests. Especially if your hotel is located in a central area of a bigger city or in a popular holiday region, you probably greet foreign visitors on a daily basis. This is why it’s extremely important to know exactly how to not only attract them, but keep them coming.   Any type of guest deserves an equal amount of attention, respect and the same effort and dedication from the hotel’s management team. It might, however, be easier to… read more »


Weekly Roundup #37: Travel, Tech and Social Media

by September 15, 2017 1:25 pm Leave a comment

Week 37/2017 Greetings, everyone and welcome back on our blog, for another Weekly Roundup! As usual, we gathered the most interesting and relevant news and stories that were published this week, so make sure to take a look at the headlines! Also, for more daily updates and news, don’t forget to follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have a lovely weekend! Industry News Hotelchamp partners with TrustYou and offers review content to users: It’s been another exciting week for us, since we added a new partner to our portfolio! Our Meta-Reviews service… read more »


4 Reasons to Read Our Latest eBook from Start to Finish

by September 14, 2017 9:24 am , Leave a comment

When it comes to hospitality, we can surely say that the show will always go on, no matter what. Hotels will never stop being necessary and with tourism being the huge, multi-billion dollar industry that it is, diversity is always encouraged and awaited by travelers. Having options to chose from, like big chains and independent properties, is most certainly a must, but what makes one different than the other? Sure, branded hotels have their fair share of large-scale efforts that they must constantly focus on, but independent hotels might sometimes feel like a bit of an outsider. Attracting travelers to… read more »



by July 7, 2017 8:06 am , Leave a comment

ホテルの選定から予約に至るまでの消費者行動を予測するのはとても難しい事です。消費者行動の把握のためのリサーチはすでに存在しますが、全て目を通すのには時間がかかります。時間の限られた皆様のために、今回弊社は独自の白書vol.4 - オンライン予約のトレンド(旅行者の行動を把握する)- を視覚的に分かりやすいインフォグラフィックにしました。調査からわかったことは: 86%の旅行者が多様化した宿泊施設の中でもホテルを宿泊先に選んでいる 81%の旅行者がホテルを探す際、Google検索を利用している 88%のお客様は評価の低いホテルを検索の段階で選択肢から排除している     本調査から消費者行動における3つの結論が見出されました:(1) ホテルはGoogleとGoogleマップを活用すべきである、(2)ホテルはパフォーマンスの改善と新規顧客獲得のためのマーケティングツールとしてクチコミ及びスコアのモニタリングをすべきである、(3) 本調査から得た情報を元に消費者心理を理解すれば予約に繋げることができる   白書のフルバージョンはこちらからダウンロードができます(無料):「オンライン上のホテル検索および予約をめぐる消費者行動


2016 Year in Review: Looking Back at TrustYou’s Best Year Yet!

by January 17, 2017 9:17 am Leave a comment

As we shake off the holidays and kick start a new year, we’re excited to look back at some of the highlights from the past 12 months and take a quick peek ahead at the trends 2017 will bring! From welcoming new partners and investing in employees to better support our growing client list, to launching dozens of new, much anticipated, features and three new products that made our platform even more powerful, it’s been a busy year!   Here’s a quick snapshot of some of our proudest moments:   2016 was a year of growth and innovation. We took… read more »


What Hotels Can Learn from Amazon Go

by December 13, 2016 10:00 am , , Leave a comment

Last week, online retail giant, Amazon, wowed the internet community when they released this preview of their new shopping innovation, Amazon Go. The concept is a “Just Walk Out” shopping model that allows customers to buy what they need without having to stand in a checkout line. The news filtered through most major news outlets, all with the collective opinion that Amazon was changing retail stores as we know them today. While the technology can be complicated, most critics agree that customer demand for this type of shopping experience will rise. But why does this shake-up in the retail space also important for… read more »


How Hotels Can Increase Guest Survey Response Rates

by November 29, 2016 10:00 am , Leave a comment

Guest feedback is essential to any service-based business, so it’s no surprise that hoteliers are always looking to encourage guest reviews via guest surveys. Reviews offer unparalleled insight to your guests’ experience. If you want to increase your guest survey response rates, take the time to reduce barriers to entry and increase efficiency. From post-stay emails to incentives, there are a few easy-to-implement ways to get the most out of your efforts.   Make it Simple and Easy   First, hotels should remove as many barriers to entry as possible for guest survey responses. Guests are far less likely to leave… read more »



by November 21, 2016 3:46 pm Leave a comment

お客様とのコミュニケーションは、ますますデジタルやモバイルに移行しており、メッセージング・サービスを通したホテル・スタッフと宿泊客との関わりも増加の一途をたどっています。こうしたコミュニケーションを記録し、お客様のセンチメント(感情)を分析することで、お客様のコミュニケーション・スタイルや行動を明らかにし、お客様がどう感じているかをより詳しく、正しく理解することができるようになります。 そこでTrustYouでは、独自の最新解析アルゴリズムを使って1万件のメッセージを分析。役立つ、価値あるこれらのメッセージの内容を分かりやすく図解しました。下記のインフォグラフィックは、TrustYou Messagingをお使いの宿泊施設様とその宿泊客との実際のやり取りをまとめたものです。 リアルタイム・メッセージングを使ってお客様の声を把握するには そこでTrustYouでは、独自の最新解析アルゴリズムを使って1万件のメッセージを分析。役立つ、価値あるこれらのメッセージの内容を分かりやすく図解しました。下記のインフォグラフィックは、TrustYou Messagingをお使いの宿泊施設様とその宿泊客との実際のやり取りをまとめたものです。     滞在中、定期的に宿泊客とコミュニケーションをとることで、宿泊客がどう感じているか詳しく知ることができます。昨今、コミュニケーション手法は、よりモバイル重視になり、電話や直接会って話す機会は減っています。 TrustYou Messagingは、テキスト(SMS)やFacebookメッセージ、Eメールを通じてお客様と会話をするツールです。リアルタイムにお客様とコミュニケーションがとれれば、お客様の滞在中その場でホテルのサービスを改善できるだけでなく、満足したお客様からの良いクチコミを期待することもできます。今すぐ、14日間の無料トライアルを始めてみませんか?


The Top 10 Best Places to Stay in NYC Over the Holidays

by November 8, 2016 10:00 am , Leave a comment

Each year, New York City transforms itself into a holiday wonderland; its storefronts are the subject of movies and it's Christmas Tree is world renowned. And despite Christmas Creep seemingly taking over before trick or treaters have inventoried their Halloween haul, the holiday season really kicks off in New York City with the Macy's Thanksgiving Day Parade. For those folks looking to take in the parade, from marching bands and Woody Woodpecker, through to the iconic visit from Santa Claus, identifying the best places to stay in NYC can be intimidating. After all, New York City has nearly 300 hotels to choose… read more »


Event Recap: Travel Tech Leadership Summit + Oktoberfest!

by November 3, 2016 3:09 pm Leave a comment

On Thursday, September 29, 2016, over 30 leaders from travel, hospitality, and technology sectors arrived at TrustYou's Travel Tech Leadership Summit in Munich, Germany for a day of conversation and collaboration. The 3rd annual Leadership Summit presented by TrustYou was held during Munich's most popular event of the year, Oktoberfest! In true Bavarian tradition, the summit began with a Weißwurstbreakfast, where TrustYou co-founder Jakob Riegger tapped the keg for the attendees to enjoy, while fellow co-founder Benjamin Jost greeted the attendees and kicked off the day's sessions.   Immediately following, PhoCusWright founder Philip Wolf began a moderated, educational session with his co-presenters from Google,… read more »


How to Use Reputation Management to Influence Hotel CapEx

by October 26, 2016 10:41 pm , Leave a comment

Introduction to Hotel CapEx   Hotels have a lot of options when it comes to allocating capital expenditure, or CapEx, budgets each year. Without proper data and research, it’s nearly impossible to choose the most impactful improvements that will maximize return on investment. Hotels that take the time to analyze their existing data, i.e. guest reviews, have the the opportunity to choose the best projects. Here’s how you can use reputation management to allocate your hotel’s CapEx.   What is a capital expenditure?   A capital expenditure is either a newly purchased asset or an investment in a current capital… read more »


Hotel Case Study: How One Hotel Group Leveraged Guest Feedback to Increase Bookings

by October 19, 2016 10:00 am , Leave a comment

Three years ago, Petit Palace Hoteles, a young, modern hotel chain located in Spain, made the decision to utilize guest feedback to improve guest experiences, increase the number of returning visitors, and boost the number of direct bookings. In late 2013, Petit Palace Hoteles partnered with the world’s largest guest feedback platform, TrustYou, and the results have been nothing short of remarkable. To start, some of Petit Palace Hoteles 31 properties, increased revenue up to 200% with increased reputation scores and visibility. To achieve this success, the hotels integrated guest feedback into every stage of the guest journey with the… read more »