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How to make your hotel’s social media a source for travel inspiration (I) – Facebook & Twitter

by May 23, 2017 9:55 am , Leave a comment

When it’s a well known fact that social media validates a brand and increases its awareness, are you sure that you are making the most out of your hotel’s social media presence? Social media allows hoteliers to bring their business forward, to advertise its strongest suits, and to communicate with travelers and/or guests, in the easiest possible way. This can result in increased bookings and ultimately, more revenue. So we’ll be talking about the most important things that you have to keep in mind when launching your hotel’s profile on Facebook and Twitter. Also, keep an eye out for our… read more »

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Weekly Roundup #20: Travel, Tech and Social Media

by May 19, 2017 10:23 am Leave a comment

Week 20/2017 Happy Friday, everyone and welcome to our Weekly Roundup! You know the drill by now: every end of the week, we put together the most interesting and relevant news and stories regarding hospitality. So feel free to take a look at the headlines below and pay us another visit next Friday, for another roundup. Until then, keep checking our website, for interesting blog posts, press releases, best practice guides and extended whitepapers. And don’t forget about our social media accounts, we are on Facebook, Twitter, LinkedIn, Google+ and Instagram! We wish you a lovely, relaxing weekend! Industry News… read more »

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APIs and how to use them to increase bookings

by May 17, 2017 3:32 pm Leave a comment

Property management, customer relationship management, revenue management, reputation management, bookings management...software. These different kinds of software solutions all help hotels to guarantee a flawless booking experience, a pleasant on-site stay, and a positive online rating. Hundreds of established companies, as well as new start-ups, facilitate the hotel-guest-relations and want to become a part of a hotel’s tech stack. The ones that are most effective understand the technological requirements in a hotel ecosystem, and are using APIs to seamlessly connect their offerings to the day-to-day operations of their hotel partners. So how can hotels utilize these API connections to work more… read more »

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Weekly Roundup #19: Travel, Tech and Social Media

by May 12, 2017 12:13 pm Leave a comment

Week 19/2017 Greetings, fellow readers and welcome back to our Weekly Roundup! The time has come once again to go through a quick and informative recap and see what happened lately in the hospitality industry. We have selected for you the most interesting news and stories that came up this week and you can find all of them below. We hope you enjoy the read and have an amazing weekend! Industry News Priceline Group bookings soar by a quarter to hit $20 billion in three months: The Priceline Group, parent-company of our friends from Kayak, has seen gross bookings across the… read more »

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Direct Messaging Guests: The On-site Experience

by May 9, 2017 7:59 am , Leave a comment

We have previously talked about direct messaging, so you might already know why it’s important to not be afraid of direct messaging your guests and the do’s and don’ts of the process. And with technology driven millennials taking over, it’s also good to know that 77% of consumers with texting capabilities, aged 18-34, are likely to have a positive perception of a company that offers text messaging features. That being said, it’s time to focus on what we consider to be the best and most important stage of direct messaging: the guests’ on-site experience. There’s no time like the present,… read more »

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Weekly Roundup #18: Travel, Tech and Social Media

by May 5, 2017 1:04 pm Leave a comment

Week 18/2017 It’s Friday once again, so it’s time for our Weekly Roundup! Welcome back, everyone! We have a new exciting partnership this week and a brand new best practice on our blog. Besides, you can find here the latest news and stories from the hospitality industry, from across the media. Also, don’t forget that you can follow us on our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Have an amazing weekend and don’t forget to stop by next week! Industry News IBC brings relationship management to independent hotels via strategic TrustYou partnership: We are excited to announce… read more »

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Weekly Roundup #17: Travel, Tech and Social Media

by April 28, 2017 9:54 am Leave a comment

Week 17/2017 Welcome, everyone, to our latest Weekly Roundup! As you probably already now, we have made it our mission to deliver the most interesting and exciting news from the hospitality industry every end of the week. It’s our way of keeping up with the travel and tourism business, which is constantly changing and expanding. So let’s make sure that we are up to date with everything that went on this week! Have a great weekend and don’t forget to come back next Friday! Industry News Metasearch - the winning approach to direct bookings:  Our partner Fastbooking came up this… read more »

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These Categories Are Most Positively and Negatively Impacting Hotel Ratings

by April 27, 2017 2:00 pm , , Leave a comment

Friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often.   Guest reviews have gone beyond simple 1-to-5 star hotel ratings. With the introduction of guest satisfaction surveys and review sites like TripAdvisor, hotel guests started leaving detailed reviews to help future travelers make decisions. Now, recent research confirms that over 95% of travelers are reading those reviews before booking a hotel. However, travelers are not the only ones who can benefit from this level of detail.   With TrustYou’s advanced text analysis, we can pinpoint positive and negative sentiments for 100+ categories… read more »

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Weekly Roundup #16: Travel, Tech and Social Media

by April 21, 2017 9:49 am Leave a comment

Week 16/2017 Greetings, everyone! Here we are once again, with a brand new Weekly Roundup! We hope you had great holidays and a nice week, but now it’s time to make sure that we are all caught up with the latest hospitality news. Start the Friday recap by scanning the headlines and descriptions below and, if something in particular sparks your attention, feel free to check out the extended posts! Enjoy your weekend and we’ll be back in a week! Industry News TrustYou expands presence in Southern Africa through strategic alliance with distribution partner rainmaker Digital: This week, our latest… read more »

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The Importance of a Hotel’s Presence on Google

by April 19, 2017 8:27 am , Leave a comment

What would our lives be like without Google? Ever since the world wide web took over, online research has become a necessity, almost a reflex. We use it for school, for work, for our own entertainment. And to be honest, we don’t even stop and think about it. Looking up information on the web feels like the most natural thing in the world. Hospitality makes no exception. Sites like Google continue to create ways to fit into all phases of the traveler’s search-shop-buy experience. Starting as a search engine, it is now so much more than that and hotels should… read more »

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2016 Year in Review: Looking Back at TrustYou’s Best Year Yet!

by January 17, 2017 9:17 am Leave a comment

As we shake off the holidays and kick start a new year, we’re excited to look back at some of the highlights from the past 12 months and take a quick peek ahead at the trends 2017 will bring! From welcoming new partners and investing in employees to better support our growing client list, to launching dozens of new, much anticipated, features and three new products that made our platform even more powerful, it’s been a busy year!   Here’s a quick snapshot of some of our proudest moments:   2016 was a year of growth and innovation. We took… read more »

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What Hotels Can Learn from Amazon Go

by December 13, 2016 10:00 am , , Leave a comment

Last week, online retail giant, Amazon, wowed the internet community when they released this preview of their new shopping innovation, Amazon Go. The concept is a “Just Walk Out” shopping model that allows customers to buy what they need without having to stand in a checkout line. The news filtered through most major news outlets, all with the collective opinion that Amazon was changing retail stores as we know them today. While the technology can be complicated, most critics agree that customer demand for this type of shopping experience will rise. But why does this shake-up in the retail space also important for… read more »

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How Hotels Can Increase Guest Survey Response Rates

by November 29, 2016 10:00 am , Leave a comment

Guest feedback is essential to any service-based business, so it’s no surprise that hoteliers are always looking to encourage guest reviews via guest surveys. Reviews offer unparalleled insight to your guests’ experience. If you want to increase your guest survey response rates, take the time to reduce barriers to entry and increase efficiency. From post-stay emails to incentives, there are a few easy-to-implement ways to get the most out of your efforts.   Make it Simple and Easy   First, hotels should remove as many barriers to entry as possible for guest survey responses. Guests are far less likely to leave… read more »

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[Inforaphic]:宿泊客との会話メッセージを分析・図解

by November 21, 2016 3:46 pm Leave a comment

お客様とのコミュニケーションは、ますますデジタルやモバイルに移行しており、メッセージング・サービスを通したホテル・スタッフと宿泊客との関わりも増加の一途をたどっています。こうしたコミュニケーションを記録し、お客様のセンチメント(感情)を分析することで、お客様のコミュニケーション・スタイルや行動を明らかにし、お客様がどう感じているかをより詳しく、正しく理解することができるようになります。 そこでTrustYouでは、独自の最新解析アルゴリズムを使って1万件のメッセージを分析。役立つ、価値あるこれらのメッセージの内容を分かりやすく図解しました。下記のインフォグラフィックは、TrustYou Messagingをお使いの宿泊施設様とその宿泊客との実際のやり取りをまとめたものです。 リアルタイム・メッセージングを使ってお客様の声を把握するには そこでTrustYouでは、独自の最新解析アルゴリズムを使って1万件のメッセージを分析。役立つ、価値あるこれらのメッセージの内容を分かりやすく図解しました。下記のインフォグラフィックは、TrustYou Messagingをお使いの宿泊施設様とその宿泊客との実際のやり取りをまとめたものです。     滞在中、定期的に宿泊客とコミュニケーションをとることで、宿泊客がどう感じているか詳しく知ることができます。昨今、コミュニケーション手法は、よりモバイル重視になり、電話や直接会って話す機会は減っています。 TrustYou Messagingは、テキスト(SMS)やFacebookメッセージ、Eメールを通じてお客様と会話をするツールです。リアルタイムにお客様とコミュニケーションがとれれば、お客様の滞在中その場でホテルのサービスを改善できるだけでなく、満足したお客様からの良いクチコミを期待することもできます。今すぐ、14日間の無料トライアルを始めてみませんか?

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The Top 10 Best Places to Stay in NYC Over the Holidays

by November 8, 2016 10:00 am , Leave a comment

Each year, New York City transforms itself into a holiday wonderland; its storefronts are the subject of movies and it's Christmas Tree is world renowned. And despite Christmas Creep seemingly taking over before trick or treaters have inventoried their Halloween haul, the holiday season really kicks off in New York City with the Macy's Thanksgiving Day Parade. For those folks looking to take in the parade, from marching bands and Woody Woodpecker, through to the iconic visit from Santa Claus, identifying the best places to stay in NYC can be intimidating. After all, New York City has nearly 300 hotels to choose… read more »

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Event Recap: Travel Tech Leadership Summit + Oktoberfest!

by November 3, 2016 3:09 pm Leave a comment

On Thursday, September 29, 2016, over 30 leaders from travel, hospitality, and technology sectors arrived at TrustYou's Travel Tech Leadership Summit in Munich, Germany for a day of conversation and collaboration. The 3rd annual Leadership Summit presented by TrustYou was held during Munich's most popular event of the year, Oktoberfest! In true Bavarian tradition, the summit began with a Weißwurstbreakfast, where TrustYou co-founder Jakob Riegger tapped the keg for the attendees to enjoy, while fellow co-founder Benjamin Jost greeted the attendees and kicked off the day's sessions.   Immediately following, PhoCusWright founder Philip Wolf began a moderated, educational session with his co-presenters from Google,… read more »

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How to Use Reputation Management to Influence Hotel CapEx

by October 26, 2016 10:41 pm , Leave a comment

Introduction to Hotel CapEx   Hotels have a lot of options when it comes to allocating capital expenditure, or CapEx, budgets each year. Without proper data and research, it’s nearly impossible to choose the most impactful improvements that will maximize return on investment. Hotels that take the time to analyze their existing data, i.e. guest reviews, have the the opportunity to choose the best projects. Here’s how you can use reputation management to allocate your hotel’s CapEx.   What is a capital expenditure?   A capital expenditure is either a newly purchased asset or an investment in a current capital… read more »

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Hotel Case Study: How One Hotel Group Leveraged Guest Feedback to Increase Bookings

by October 19, 2016 10:00 am , Leave a comment

Three years ago, Petit Palace Hoteles, a young, modern hotel chain located in Spain, made the decision to utilize guest feedback to improve guest experiences, increase the number of returning visitors, and boost the number of direct bookings. In late 2013, Petit Palace Hoteles partnered with the world’s largest guest feedback platform, TrustYou, and the results have been nothing short of remarkable. To start, some of Petit Palace Hoteles 31 properties, increased revenue up to 200% with increased reputation scores and visibility. To achieve this success, the hotels integrated guest feedback into every stage of the guest journey with the… read more »

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Back to Hotel Basics: Service Recovery

by October 18, 2016 10:00 am , , Leave a comment

When a hotel services tens of thousands of guests each year, complications are bound to arise. As the old adage goes, an ounce of prevention is worth a pound of cure.  No hotel is perfect and complaints pop up despite the best of intentions.  Service recovery, or how a hotel handles these issues, can make or break subsequent ratings and reviews.   Be One Step Ahead The best way to provide a positive on-site experience is to stay one step ahead of potential problems. One way to do this is by monitoring feedback and common gripes to find solutions preemptively and train staff… read more »

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Win Direct Bookings with Post-Stay Feedback

by October 12, 2016 9:00 am , Leave a comment

In our ongoing blog series, we have already discussed how hotels can drive direct bookings during the search and booking and onsite experience phases of the guest journey. To help complete the cycle, we will continue with strategies that impact post-stay feedback. Did you know that nearly half of a hotel’s published online reviews are solicited from the hotel itself? While this may be a lot of work for the hotel, the end result is well worth the effort. Solicited guest reviews are positive 81% of the time and result in 8% higher scores for the hotel. Therefore, hotels should make… read more »