In The News

The year in review: monitoring guest opinions online become a commodity for hoteliers

by January 3, 2010 12:00 pm In The News

Standard usage of social media management and customer reviews determine profits and incentives. Munich (w&p), January 3, 2010 – A new school of thought has launched: professional social media monitoring has become a standard tool for hoteliers. This is the conclusion reached by the CEO of TrustYou, Benjamin Jost, at the end of 2010. TrustYou is the first search engine for internet reviews. It is well known that a large number of guests consider online reviews before making a booking decision. This trend only grew in 2010 – today public opinion regarding hotel quality has a direct impact on hotel… read more »

The year in review: monitoring guest opinions online becomes a commodity for hoteliers

by January 3, 2010 12:00 pm In The News

Standard usage of social media management and customer reviews determine profits and incentives. Munich (w&p), January 3, 2010 – A new school of thought has launched: professional social media monitoring has become a standard tool for hoteliers. This is the conclusion reached by the CEO of TrustYou, Benjamin Jost, at the end of 2010. TrustYou is the first search engine for internet reviews. It is well known that a large number of guests consider online reviews before making a booking decision. This trend only grew in 2010 – today public opinion regarding hotel quality has a direct impact on hotel… read more »