Latest Posts

Tips and Tricks: TrustYou’s Weekly Digest

by July 25, 2011 12:02 pm Leave a comment

We’re starting a new weekly series: every week, we will give you a list of news and advice articles selected specifically for those in the hotel marketing sector. Enjoy, and feel free to leave feedback! 6 Secrets That Will Bring Focus To Your Social Media by Chris Giovagnoni Google Kills 95% of Your Google Places Hotel Reviews. What Does It Mean For SEO? by Screenpilot 10 Things Marketers Need to Know About Google+ by Chris Brogan Klout, Hotels and Social Media; Three Things to Keep in Mind by Digital Compass Hotel Web Design Tips to Capture Direct Bookings by Forest… read more »

The German hotelclassification cooperates with Social Media Monitoring Specialist TrustYou

by July 6, 2011 2:21 pm Leave a comment

We are proud to announce that the German hotel and star rating association DEHOGA has selected TrustYou as a partner in the star rating process. Online travel magazine Tnooz had this to say: A deal struck between the Organisation of German Hotels and Restaurants (DEHOGA) and social media monitoring platform TrustYou follows a similar move by the sister industry body in Switzerland, Hotellerie Suisse. The TrustYou system analyses hundreds of review sites, hotel online rating systems and social networks to find the overall consumer rating for a property. DOHEGA will combine TrustYou’s data with existing professional reviews from writers and… read more »

Facts and Figures about the Five Biggest Hotel Groups Worldwide

by April 4, 2011 11:03 am Leave a comment

In March, we had a deeper look into the facts about the five biggest hotel groups of the world. According to a study of the MKG-Group in June 2010, the five biggest hotel groups worldwide are the British IHG with 643,787 rooms, followed by 3 US hotel groups, the Wyndham Hotel Group (597,674 rooms), Hilton Hotels (587,813 rooms) and Marriott International (580,876 rooms). The French Accor Group is the 5th largest hotel group with 492,675 rooms in 2010. We compared them analyzing all available hotel reviews from 41 sources like Tripadvisor and Holidaycheck all over the world. We looked at… read more »

Social Media Trends in Hotel Marketing

by March 24, 2011 1:24 pm 2 Comments

In February and March, TripAdvisor published the 2011 Accommodation Owners Survey of U.S.A. and UK. They announced the results of its first annual survey of more than 1,000 U.S. accommodation owners -- hoteliers, B&B owners and innkeepers – and over 500 British hoteliers and B&B owners who revealed their plans to attract travelers in 2011 and increase repeat customers. The results are astonishing: 99 % of the U.S. accommodation owners plan to respond to online guest reviews: 72 percent plan to respond to both positive and negative reviews. 14 percent plan to respond only to negative reviews. 13 percent plan… read more »

Improve your Hotel’s Social Media Management: Get a first look of TrustYou Analytics by joining one of our free Webinars

by March 17, 2011 4:07 pm 2 Comments

You are interested in our reputation management tool TrustYou Analytics but you don't have enough information about it yet? We recommend you to join one of of our free webinars. conference connection over the Internet from your computer wherever you are in English or German live presentation with live demo of TrustYou Analytics ask any questions during the webinar spend just 20-30 minutes for a better knowledge about TrustYou Analytics The next scheduled webinars are on Friday, 25th of March 2011: in German at 10 a.m., in English at 11:30 a.m. on Thursday, 31st of March 2011: in German at… read more »

Facts and Figures about the Accor Group

by March 14, 2011 2:35 pm Leave a comment

In february, we had a deeper look into the facts about the Accor group. The Accor group includes about 15 complementary brands - from luxury to economy. We compared the 13 most relevant of them analyzing all available hotel reviews from 41 sources like Tripadvisor and Holidaycheck all over the world. We looked at the TrustYou-Score of all hotels (that normalizes grades in different scales e.g. stars, school grads, 1 - 10 points, thumbs up or thumbs down, etc.) and at the number of comments with positive, neutral or negative tendency. Comparison of the TrustYou-Score Very good Hotels With a… read more »

Meet us at ITB Berlin – The Worlds Leading Travel Trade Show® this week

by March 10, 2011 11:29 am Leave a comment

The TrustYou team will be at the ITB in Berlin, Germany this week (March 09-13). Co-Founder and Managing Director Benjamin Jost will speak at the Roundtable of PhocusWright@ITB on wednesday, 9th of March at 3:45 pm. Our Founders and Managing Directors Benjamin Jost and Jakob Riegger and our Executive Vice President Sales International Kristof Roemer will offer demos of our product TrustYou Analyics to interested hotels attending the tradefair. We look forward to showing you our wide product range: Our reputation management tool for hotels, TrustYou Analytics with a lot of new interesting features Our Widget API featuring numerous ways… read more »

TrustYou receives award at the PhoCusWright Innovation Summit

by November 17, 2010 1:20 pm Leave a comment

TrustYou’s founders Benjamin Jost and Jakob Riegger are currently attending the PhoCusWright conference in Arizona. Yesterday they took the stage at the Travel Innovation Summit, where the world’s most innovative travel start-ups present in front of an audience, and a panel of judges that will eventually decide who will get to present once again in the finalists’ round today. This year’s motto is “Chaos Calls”, referring to the explosion of UGC on all kinds of portals. And what better response to that call than a social semantic search that lets you analyze millions of reviews in just a few seconds.… read more »

Trustyou collects and sorts hotel reviews

by August 12, 2010 8:28 pm Leave a comment

Find aggregated hotel reviews on But can you really trust the site? What’s hot: TrustYou uses a proprietary search engine that enables users to find reviews by preferences, such as “family-friendly hotels in Seattle” or “New York, dogs.” Sort your results by score (based on how positive or negative the reviews were overall), price or star rating, or view them on a map. The list of hotels includes reviews from across the web based on your search. Click on the reviews to see how the hotel scores with online chatterboxes. I liked clicking on the main hotel link to… read more »

Die Top3 Hotelstädte in Deutschland

by May 31, 2010 2:12 pm Leave a comment

"Fünf Sterne Luxushotels sind immer hui, ein und zwei Sterne Buden immer pfui" - das würde wahrscheinlich jeder von uns ohne nachzudenken unterschreiben. Doch stimmt das wirklich so? Wir haben uns gefragt, was denn die Millionen Hotelbewerter im Internet dazu meinen und uns knapp 4.000 Hotels in Deutschlands 20 größten Städten angeschaut. Das Ergebnis: 5-Sterne Hotels haben im Durchschnitt das Prädikat "Sehr Gut" (mit knapp 93 von 100 Punkten im TrustYou-Score), was nicht wirklich überrascht. Interessant allerdings ist, dass die 1-2 Sterne Hotels im Durchschnitt bei 81 Punkten liegen, was ebenfalls noch dem Prädikat "Gut" entspricht. Damit wäre oben genanntes… read more »