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Weekly Roundup #41: Travel, Tech and Social Media

par octobre 13, 2017 12:03 Leave a comment

Week 41/2017 Happy Friday, everyone! You know what’s next: our Weekly Roundup marks the perfect and most productive end of each the week - here you can get your fresh dose of news and stories from the hospitality industry. As usual, we have selected the best and most interesting ones, so make sure to take a look and enjoy the read! Until next time, we wish you a lovely weekend! Industry News AccorHotels bids $930 million for Australia’s Mantra Group: It has been a productive week for our client AccorHotels, as many other ones in the last year. The Group… Lire plus »

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The Independent Hotel Series – Part II: Optimizing Your Website

par octobre 12, 2017 9:48 , Leave a comment

Last week we started our Independent Hotel Series, as an extension of our latest eBook: Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value. In the first part of the blog series we discussed why it’s crucial for independent hoteliers to acknowledge what makes their hotel stand out in a highly competitive market and how to make sure that the best traits and features of the hotel contribute to the traveler’s booking decision process. Now it’s time to talk about your hotel’s virtual business card: the website. It’s no secret anymore that we live in… Lire plus »

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Weekly Roundup #40: Travel, Tech and Social Media

par octobre 6, 2017 11:45 Leave a comment

Week 40/2017 The Weekly Roundup is back, so this means that it’s time for a quick recap. Before heading off into the weekend, don’t forget to check the latest hospitality news and stories, that we carefully selected and summarized for you during this week. Also, you can follow us on our social media accounts, for daily updates. We are on Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have a wonderful weekend! Industry News AccorHotels makes acquisition to deliver other hotel brands to travel agencies: Our client AccorHotels is clearly on a mission to continuously expand and diversify their portfolio… Lire plus »

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The Independent Hotel Series – Part I: Using What Makes You Different

par octobre 5, 2017 9:10 , Leave a comment

Hospitality is a highly competitive business, especially nowadays, with so many options out there, all of them being eye-catching and promising. Travelers are given a wide variety of accommodation to choose from and this might sometimes come as a challenge for hoteliers, especially for the ones managing an independent hotel. With this in mind, we have recently released our eBook: Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value. The eBook is structured into four in-depth chapters, all of them focused around the most important things that independent hoteliers can and should do in order… Lire plus »

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Weekly Roundup #39: Travel, Tech and Social Media

par septembre 29, 2017 2:01 Leave a comment

Week 39/2017 Welcome back to another Weekly Roundup! Another week has quickly gone by and we hope you had a good one! Now it’s time to go through a short summary of what went on in hospitality and travel, so make sure to check out the latest news and stories. Until next Friday, enjoy your weekend! Industry News Thomas Cook buys 42% stake in resort firm Aldiana: Thomas Cook announced this week that it has entered into a strategic partnership with LMEY Investments, a Swiss-based hotel property development company, to develop and grow Thomas Cook's own-brand hotel portfolio. As part… Lire plus »

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Weekly Roundup #38: Travel, Tech and Social Media

par septembre 22, 2017 10:38 Leave a comment

Week 38/2017 Hi there, everyone! Welcome back on our blog, for the Weekly Roundup! You know how this works: as usual, we prepared this week’s most interesting news about hospitality and overall travel and you can find it all here: news, stories, technology posts, everything that you need to know before heading off into the weekend. So enjoy and have a lovely weekend! Also, don’t forget to follow us on social media: Facebook, Twitter, LinkedIn, Google+ and Instagram! Industry News TrustYou’s Direct Guest Messaging Tool Enables Compatible Connection With Amazon Echo: It’s already a well-known fact that Amazon Echo, the… Lire plus »

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Your Guests Are International – Your Hotel’s Approach Should Be Too

par septembre 19, 2017 10:58 , , Leave a comment

Whether we’re talking about vacations, business travels or single-night stays, international visitors are a big faction of any hotel’s total number of guests. Especially if your hotel is located in a central area of a bigger city or in a popular holiday region, you probably greet foreign visitors on a daily basis. This is why it’s extremely important to know exactly how to not only attract them, but keep them coming.   Any type of guest deserves an equal amount of attention, respect and the same effort and dedication from the hotel’s management team. It might, however, be easier to… Lire plus »

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Weekly Roundup #37: Travel, Tech and Social Media

par septembre 15, 2017 1:25 Leave a comment

Week 37/2017 Greetings, everyone and welcome back on our blog, for another Weekly Roundup! As usual, we gathered the most interesting and relevant news and stories that were published this week, so make sure to take a look at the headlines! Also, for more daily updates and news, don’t forget to follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have a lovely weekend! Industry News Hotelchamp partners with TrustYou and offers review content to users: It’s been another exciting week for us, since we added a new partner to our portfolio! Our Meta-Reviews service… Lire plus »

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4 Reasons to Read Our Latest eBook from Start to Finish

par septembre 14, 2017 9:24 , Leave a comment

When it comes to hospitality, we can surely say that the show will always go on, no matter what. Hotels will never stop being necessary and with tourism being the huge, multi-billion dollar industry that it is, diversity is always encouraged and awaited by travelers. Having options to chose from, like big chains and independent properties, is most certainly a must, but what makes one different than the other? Sure, branded hotels have their fair share of large-scale efforts that they must constantly focus on, but independent hotels might sometimes feel like a bit of an outsider. Attracting travelers to… Lire plus »

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Weekly Roundup #36: Travel, Tech and Social Media

par septembre 8, 2017 1:41 Leave a comment

Week 36/2017 Greetings, everyone! You know what today’s deal is: Friday = Weekly Roundup, so welcome back! As usual, we scanned the news during this week and put together a summary of the most interesting and relevant ones, so you could go through a quick recap before the weekend. So read away and don’t forget to come back next Friday, for another roundup! Until then, you can follow us on social media: Facebook, Twitter, Google+ and Instagram! Have an amazing weekend! Industry News TrustYou Releases Insightful New eBook to Aid Independent Hotel Marketing Efforts: We are delighted to announce that… Lire plus »

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5 Things Every Hotel Website Should Feature for a Better UX

par janvier 31, 2017 10:00 , Leave a comment

Designing a hotel website is like preparing for a first date – you don’t get a second chance to make an impression. While us ladies may take hours to get ready for a date (the hair, the nails, the outfit, and everything else), many guys just literally roll out of bed. Or they claim they don’t, but that’s what it looks like, from their disheveled shirt to their scruffy beard and mismatched socks. You may try to give the guy a fair shot, but he’s already bet the odds against him when he shows up looking like that. I don’t want… Lire plus »

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Motel One Fulfills Guest Expectations with Guest Satisfaction Surveys

par janvier 19, 2017 2:35 , , Leave a comment

Post-stay feedback surveys are one of the most effective feedback channels and are the easiest way to get direct insights about guest experiences.* In early 2016, TrustYou collected data from over 4 million reviews and found out that nearly half of all hotel reviews are solicited by the hotels themselves. Here is the break down: 44% - Surveys collected by hotels 41% - Online Travel Agencies 15% - Travel Sites and Social Media TrustYou client, Motel One, began utilizing the guest feedback platform and survey solution back in 2013. They sought to prove that a budget-friendly, unique, and consistent hotel… Lire plus »

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2016 Year in Review: Looking Back at TrustYou’s Best Year Yet!

par janvier 17, 2017 9:17 Leave a comment

As we shake off the holidays and kick start a new year, we’re excited to look back at some of the highlights from the past 12 months and take a quick peek ahead at the trends 2017 will bring! From welcoming new partners and investing in employees to better support our growing client list, to launching dozens of new, much anticipated, features and three new products that made our platform even more powerful, it’s been a busy year!   Here’s a quick snapshot of some of our proudest moments:   2016 was a year of growth and innovation. We took… Lire plus »

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2017 Will Be The Year of the Hotel Guest

par janvier 9, 2017 1:04 Leave a comment

Hotels will use personalization, engagement, and feedback to enhance the hotel guest experience in 2017   Each year, we at TrustYou get out our Magic 8 Balls and fortune teller caps to see if we can predict the future of the hospitality industry. This year, we see a bright future for hotels and their guests. This prediction unveiled itself without any sort of magic, but rather by consulting with many of the major news publications, plus industry experts and sources. Read ahead to find out what key hospitality trends we expect for 2017.   Personalization Capabilities Improve   From booking details… Lire plus »

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3 Ways to Use Hotel Text Messaging to Increase Revenue

par janvier 4, 2017 10:00 Leave a comment

Often times, hoteliers, and particularly revenue managers, have to choose between strategies that enhance guest satisfaction versus those that increase revenues. You could offer unlimited, free wi-fi to guests in order to boost satisfaction, or you could charge a few dollars to make a profit from these services.   Personally, I am of the mindset that guest satisfaction does, in fact, have an impact on boosted revenues. Research shows that 76% of travelers are willing to pay more for a hotel with a higher rating. However, finding the direct connection of ratings to revenue is difficult (but not impossible). Therefore,… Lire plus »

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Unusual, Unique, and… Underrated: Europe’s Hidden Hotel Gems

par décembre 15, 2016 9:06 , Leave a comment

Looking for some travel inspiration in 2017? TrustYou took a look at some of Europe’s most popular cities and identified the most underrated hotels. According to traveler reviews, these are the hotels worth checking out on the next trip to Rome, Madrid or Paris! The list is based on a mix of the TrustScore, a scoring system that TrustYou has created for hotels based on more than 100 categories, and hotel popularity. TrustYou analyzed only hotels with reviews in the past 24 months and identified less popular hotels as those with  review counts lower than 10% of the threshold. Based… Lire plus »

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What Hotels Can Learn from Amazon Go

par décembre 13, 2016 10:00 , , Leave a comment

Last week, online retail giant, Amazon, wowed the internet community when they released this preview of their new shopping innovation, Amazon Go. The concept is a “Just Walk Out” shopping model that allows customers to buy what they need without having to stand in a checkout line. The news filtered through most major news outlets, all with the collective opinion that Amazon was changing retail stores as we know them today. While the technology can be complicated, most critics agree that customer demand for this type of shopping experience will rise. But why does this shake-up in the retail space also important for… Lire plus »

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How Hotels Can Increase Guest Survey Response Rates

par novembre 29, 2016 10:00 , Leave a comment

Guest feedback is essential to any service-based business, so it’s no surprise that hoteliers are always looking to encourage guest reviews via guest surveys. Reviews offer unparalleled insight to your guests’ experience. If you want to increase your guest survey response rates, take the time to reduce barriers to entry and increase efficiency. From post-stay emails to incentives, there are a few easy-to-implement ways to get the most out of your efforts.   Make it Simple and Easy   First, hotels should remove as many barriers to entry as possible for guest survey responses. Guests are far less likely to leave… Lire plus »

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Une analyse des conversations entre hôtels et clients

par novembre 21, 2016 3:46 Leave a comment

L'engagement est en hausse entre le personnel de l'hôtel et les clients à travers les services de messagerie, les conversations évoluant de plus en plus vers le mobile et le digital. Enregistrer ces conversations, permet ainsi d'ouvrir la porte à plus d'informations sur le parcours des voyageurs en analysant leurs opinions afin de dévoiler des attitudes et comportements en termes de communication. Comment utiliser la messagerie en temps-réel afin de suivre les feedbacks clients Afin d'illustrer le potentiel d'informations collectables, nous avons analysés 10 000 messages en utilisant la technologie d'analyse sémantique de TrustYou. L'infographie ci-dessous montre des conversations existantes… Lire plus »

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The Top 10 Best Places to Stay in NYC Over the Holidays

par novembre 8, 2016 10:00 , Leave a comment

Each year, New York City transforms itself into a holiday wonderland; its storefronts are the subject of movies and it's Christmas Tree is world renowned. And despite Christmas Creep seemingly taking over before trick or treaters have inventoried their Halloween haul, the holiday season really kicks off in New York City with the Macy's Thanksgiving Day Parade. For those folks looking to take in the parade, from marching bands and Woody Woodpecker, through to the iconic visit from Santa Claus, identifying the best places to stay in NYC can be intimidating. After all, New York City has nearly 300 hotels to choose… Lire plus »