Posts Récents


Weekly Roundup #3: Travel, Tech and Social Media

par janvier 19, 2018 1:19 Leave a comment

Week 3/2017 Hi, everyone! Another week means another weekly roundup, so we gathered and summarized the most important hospitality news and stories that were published this week in the media. You can take a look at your dose of information and also, don’t forget to follow our social media accounts: we are on Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have a wonderful weekend!   Industry News TrustYou Launches the First All-In-One Guest Feedback Platform with New Review Marketing and Guest Messaging Features: We are happy to announce that we’re starting the year with a significant upgrade, releasing… Lire plus »

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The Top 3 Features Hotels Can Leverage in A Guest Feedback Platform

par janvier 16, 2018 4:15 Leave a comment

New Year, New Strategy. It has a nice ring to it. But what hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful? At TrustYou, we know one thing for certain: guest feedback impacts bookings. From the initial booking, all the way until the guest checks out, guest feedback impacts a guest’s decisions and experiences from start to finish. That’s why a single, online reputation solution isn’t enough to strategically take advantage of everything guest feedback has to offer. Today, hotels need a solution to not only analyze, but also collect, manage,… Lire plus »


Weekly Roundup #2: Travel, Tech and Social Media

par janvier 12, 2018 2:00 Leave a comment

Week 2/2018 Welcome back to our Weekly Roundup, the very first one of 2018! It has been a few weeks since we delivered the news, but we are back in business now and excited about the new year ahead of us. Many things will surely change in hospitality, but one thing will remain the same: every Friday, we’ll continue to make it our mission to present to you the latest and most important hospitality news and stories from the media. So go ahead and take a look at this week’s overview and we’ll talk to you next Friday! Have a… Lire plus »

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2017 Year in Review: A Look Back at Last Year’s Biggest Moments

par janvier 11, 2018 12:10 Leave a comment

If 2016 was amazing, 2017 was one for the record books. From new platform features and updates, to significant customer milestones, ambitious projects and innovative research, 2017 has been another epic year here at TrustYou. So, as we begin a new year, we’d like to take a moment and look back on all the things we’ve learned, experienced, and achieved together in the past 12 months.   See the 2017 Year in Review   The highlight of the year has to be, without a doubt, TrustYou’s acquisition. After carefully searching for a partner in crime, as we like to call… Lire plus »

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Voice Messaging through AI – The Future Of Communication In Hospitality

par janvier 5, 2018 8:45 , Leave a comment

Communication has been used by every civilization in the world. From signs and drawings, to the many different methods that we use everyday, it’s been used to exchange information in a meaningful way. With the rise of technology, communication was even more deeply impacted, which is one of the topics that we approach in our previous post: Technology Trends In Travel: What To Expect In 2018. Newer, easier, and more exciting ways of communicating are being developed every day, and we have now reached a point when we can carry a message to any distance, and through a multitude of… Lire plus »


Weekly Roundup #51: Travel, Tech and Social Media

par décembre 22, 2017 12:23 Leave a comment

Week 51/2017 Welcome to another Weekly Roundup, dear readers! It’s been another busy week in hospitality and we made sure to sum it all up for you, so here are a few interesting news and stories. We hope that you enjoy the read, don’t forget to follow our social media accounts (Facebook, Twitter, LinkedIn, Google+ and Instagram!) and we’ll talk to you in 2018! Happy holidays and an amazing New Year from all of us here, at TrustYou! Industry News Google Listings Now Feature Messaging: Did you hear? Travelers can send text messages to hotels directly from their search results.… Lire plus »


Google Listings Now Feature Messaging

par décembre 20, 2017 2:19 Leave a comment

Travelers can send text messages to hotels directly from their search results. Sending a “Message” is the newest call-to-action in Google’s My Business listing on mobile. Not only is this a free opportunity for you to connect with potential guests, but it is a more important new and direct channel for conversion from Google. Logically, when someone searches for a hotel, they are looking for more information of some sort. In a traveler’s search and evaluation stage, easily answering that vital question “Is breakfast included?” could be the difference between getting a direct booking and losing out: especially in today’s… Lire plus »


Weekly Roundup #50: Travel, Tech and Social Media

par décembre 15, 2017 12:48 Leave a comment

Week 50/2017 Greeting, everyone! Another end of the week means another Weekly Roundup on our blog, so make yourself comfortable and enjoy the read! As usual, we gathered the most interesting news and stories that were recently published and summarized them, so you could quickly recap what went on this week in hospitality. Don’t forget to follow our social media accounts (Facebook, Twitter, LinkedIn, Google+ and Instagram!) and, until next Friday, have a wonderful weekend! Industry News Sitecore to give AccorHotels a ‘mobile first’ makeover: The corporate website of our clients from Accor will be overhauled with a new design.… Lire plus »


Weekly Roundup #49: Travel, Tech and Social Media

par décembre 8, 2017 2:03 Leave a comment

Week 49/2017 Happy Friday, fellow readers and welcome back to our blog, for a new Weekly Roundup! Once again, we put together this week’s most interesting news and stories, so that you would have a summarized version of what happened lately in hospitality and travel. We hope you enjoy the read and as usual, we invite you to follow us on our social media accounts, for even more insights - we are on Facebook, Twitter, LinkedIn, Google+ and Instagram! Until the next Weekly Roundup, have an amazing weekend! Industry News Amazon Wants More Hotels Using Alexa Voice-Powered Services: Amazon has… Lire plus »


Attracting Guests For The Holiday Season – DO’s And DONT’s

par décembre 7, 2017 8:50 , Leave a comment

‘Tis the season once more! For hoteliers, though, silent nights are usually not an option. The holidays might be the busiest time of the year. Not that that’s a bad thing, on the contrary - it’s your time to shine! You probably already have a marketing strategy in place, specifically for this period, in order to get travelers to book your hotel and also “wow” them in the process. It’s important to acknowledge the huge opportunity that Christmas, Hanukkah and all of the other holidays pose for a hotel’s revenue, since not everyone is driving home for Christmas nowadays. Some… Lire plus »


5 Do’s and Don’ts of Direct Messaging Your Guests

par février 21, 2017 10:00 , , , Leave a comment

Last week, we shared the top five reasons not to be afraid of direct messaging your guests in part one of this blog series. Now that you’re not afraid (hopefully), it’s time to actually do it: ask someone out (I mean, direct message your guests – you’ll have to read part one to understand the dating references in this piece). Before we get into our do’s and don’ts, keep this in mind: A lot of articles that focus on direct messaging talk about the basic stuff: be nice and pleasant, don’t try to up-sell in your first message, don’t be… Lire plus »

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5 Reasons Not to Be Afraid of Direct Messaging Your Guests

par février 14, 2017 10:00 , Leave a comment

Welcome to part 1 of our Direct Messaging blog series!   The Valentine’s Day pressure is real. Ask anyone in a relationship and they’ll tell you that the holiday of love can induce anxiety, sleepless nights and an urgent need to run to the drug store and get some Pepto Bismol. Then you factor in being single and this holiday ends up being the worst thing that Hallmark ever created. But that’s not why you’re still reading this. You’re still reading because direct messaging your potential guests is pretty similar to dating. And just like you shouldn’t be afraid of… Lire plus »


5 Things Every Hotel Website Should Feature for a Better UX

par janvier 31, 2017 10:00 , Leave a comment

Designing a hotel website is like preparing for a first date – you don’t get a second chance to make an impression. While us ladies may take hours to get ready for a date (the hair, the nails, the outfit, and everything else), many guys just literally roll out of bed. Or they claim they don’t, but that’s what it looks like, from their disheveled shirt to their scruffy beard and mismatched socks. You may try to give the guy a fair shot, but he’s already bet the odds against him when he shows up looking like that. I don’t want… Lire plus »


Motel One Fulfills Guest Expectations with Guest Satisfaction Surveys

par janvier 19, 2017 2:35 , , Leave a comment

Post-stay feedback surveys are one of the most effective feedback channels and are the easiest way to get direct insights about guest experiences.* In early 2016, TrustYou collected data from over 4 million reviews and found out that nearly half of all hotel reviews are solicited by the hotels themselves. Here is the break down: 44% - Surveys collected by hotels 41% - Online Travel Agencies 15% - Travel Sites and Social Media TrustYou client, Motel One, began utilizing the guest feedback platform and survey solution back in 2013. They sought to prove that a budget-friendly, unique, and consistent hotel… Lire plus »


2016 Year in Review: Looking Back at TrustYou’s Best Year Yet!

par janvier 17, 2017 9:17 Leave a comment

As we shake off the holidays and kick start a new year, we’re excited to look back at some of the highlights from the past 12 months and take a quick peek ahead at the trends 2017 will bring! From welcoming new partners and investing in employees to better support our growing client list, to launching dozens of new, much anticipated, features and three new products that made our platform even more powerful, it’s been a busy year!   Here’s a quick snapshot of some of our proudest moments:   2016 was a year of growth and innovation. We took… Lire plus »


2017 Will Be The Year of the Hotel Guest

par janvier 9, 2017 1:04 Leave a comment

Hotels will use personalization, engagement, and feedback to enhance the hotel guest experience in 2017   Each year, we at TrustYou get out our Magic 8 Balls and fortune teller caps to see if we can predict the future of the hospitality industry. This year, we see a bright future for hotels and their guests. This prediction unveiled itself without any sort of magic, but rather by consulting with many of the major news publications, plus industry experts and sources. Read ahead to find out what key hospitality trends we expect for 2017.   Personalization Capabilities Improve   From booking details… Lire plus »


3 Ways to Use Hotel Text Messaging to Increase Revenue

par janvier 4, 2017 10:00 Leave a comment

Often times, hoteliers, and particularly revenue managers, have to choose between strategies that enhance guest satisfaction versus those that increase revenues. You could offer unlimited, free wi-fi to guests in order to boost satisfaction, or you could charge a few dollars to make a profit from these services.   Personally, I am of the mindset that guest satisfaction does, in fact, have an impact on boosted revenues. Research shows that 76% of travelers are willing to pay more for a hotel with a higher rating. However, finding the direct connection of ratings to revenue is difficult (but not impossible). Therefore,… Lire plus »


Unusual, Unique, and… Underrated: Europe’s Hidden Hotel Gems

par décembre 15, 2016 9:06 , Leave a comment

Looking for some travel inspiration in 2017? TrustYou took a look at some of Europe’s most popular cities and identified the most underrated hotels. According to traveler reviews, these are the hotels worth checking out on the next trip to Rome, Madrid or Paris! The list is based on a mix of the TrustScore, a scoring system that TrustYou has created for hotels based on more than 100 categories, and hotel popularity. TrustYou analyzed only hotels with reviews in the past 24 months and identified less popular hotels as those with  review counts lower than 10% of the threshold. Based… Lire plus »


What Hotels Can Learn from Amazon Go

par décembre 13, 2016 10:00 , , Leave a comment

Last week, online retail giant, Amazon, wowed the internet community when they released this preview of their new shopping innovation, Amazon Go. The concept is a “Just Walk Out” shopping model that allows customers to buy what they need without having to stand in a checkout line. The news filtered through most major news outlets, all with the collective opinion that Amazon was changing retail stores as we know them today. While the technology can be complicated, most critics agree that customer demand for this type of shopping experience will rise. But why does this shake-up in the retail space also important for… Lire plus »


How Hotels Can Increase Guest Survey Response Rates

par novembre 29, 2016 10:00 , Leave a comment

Guest feedback is essential to any service-based business, so it’s no surprise that hoteliers are always looking to encourage guest reviews via guest surveys. Reviews offer unparalleled insight to your guests’ experience. If you want to increase your guest survey response rates, take the time to reduce barriers to entry and increase efficiency. From post-stay emails to incentives, there are a few easy-to-implement ways to get the most out of your efforts.   Make it Simple and Easy   First, hotels should remove as many barriers to entry as possible for guest survey responses. Guests are far less likely to leave… Lire plus »