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Weekly Roundup #19: Travel, Tech and Social Media

by May 12, 2017 12:13 pm Leave a comment

Week 19/2017 Greetings, fellow readers and welcome back to our Weekly Roundup! The time has come once again to go through a quick and informative recap and see what happened lately in the hospitality industry. We have selected for you the most interesting news and stories that came up this week and you can find all of them below. We hope you enjoy the read and have an amazing weekend! Industry News Priceline Group bookings soar by a quarter to hit $20 billion in three months: The Priceline Group, parent-company of our friends from Kayak, has seen gross bookings across the… read more »

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Direct Messaging Guests: The On-site Experience

by May 9, 2017 7:59 am , Leave a comment

We have previously talked about direct messaging, so you might already know why it’s important to not be afraid of direct messaging your guests and the do’s and don’ts of the process. And with technology driven millennials taking over, it’s also good to know that 77% of consumers with texting capabilities, aged 18-34, are likely to have a positive perception of a company that offers text messaging features. That being said, it’s time to focus on what we consider to be the best and most important stage of direct messaging: the guests’ on-site experience. There’s no time like the present,… read more »

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Weekly Roundup #18: Travel, Tech and Social Media

by May 5, 2017 1:04 pm Leave a comment

Week 18/2017 It’s Friday once again, so it’s time for our Weekly Roundup! Welcome back, everyone! We have a new exciting partnership this week and a brand new best practice on our blog. Besides, you can find here the latest news and stories from the hospitality industry, from across the media. Also, don’t forget that you can follow us on our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Have an amazing weekend and don’t forget to stop by next week! Industry News IBC brings relationship management to independent hotels via strategic TrustYou partnership: We are excited to announce… read more »

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Weekly Roundup #17: Travel, Tech and Social Media

by April 28, 2017 9:54 am Leave a comment

Week 17/2017 Welcome, everyone, to our latest Weekly Roundup! As you probably already now, we have made it our mission to deliver the most interesting and exciting news from the hospitality industry every end of the week. It’s our way of keeping up with the travel and tourism business, which is constantly changing and expanding. So let’s make sure that we are up to date with everything that went on this week! Have a great weekend and don’t forget to come back next Friday! Industry News Metasearch - the winning approach to direct bookings:  Our partner Fastbooking came up this… read more »

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These Categories Are Most Positively and Negatively Impacting Hotel Ratings

by April 27, 2017 2:00 pm , , Leave a comment

Friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often.   Guest reviews have gone beyond simple 1-to-5 star hotel ratings. With the introduction of guest satisfaction surveys and review sites like TripAdvisor, hotel guests started leaving detailed reviews to help future travelers make decisions. Now, recent research confirms that over 95% of travelers are reading those reviews before booking a hotel. However, travelers are not the only ones who can benefit from this level of detail.   With TrustYou’s advanced text analysis, we can pinpoint positive and negative sentiments for 100+ categories… read more »

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Weekly Roundup #16: Travel, Tech and Social Media

by April 21, 2017 9:49 am Leave a comment

Week 16/2017 Greetings, everyone! Here we are once again, with a brand new Weekly Roundup! We hope you had great holidays and a nice week, but now it’s time to make sure that we are all caught up with the latest hospitality news. Start the Friday recap by scanning the headlines and descriptions below and, if something in particular sparks your attention, feel free to check out the extended posts! Enjoy your weekend and we’ll be back in a week! Industry News TrustYou expands presence in Southern Africa through strategic alliance with distribution partner rainmaker Digital: This week, our latest… read more »

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The Importance of a Hotel’s Presence on Google

by April 19, 2017 8:27 am , Leave a comment

What would our lives be like without Google? Ever since the world wide web took over, online research has become a necessity, almost a reflex. We use it for school, for work, for our own entertainment. And to be honest, we don’t even stop and think about it. Looking up information on the web feels like the most natural thing in the world. Hospitality makes no exception. Sites like Google continue to create ways to fit into all phases of the traveler’s search-shop-buy experience. Starting as a search engine, it is now so much more than that and hotels should… read more »

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Weekly Roundup #15: Travel, Tech and Social Media

by April 14, 2017 8:19 am Leave a comment

Week 15/2017 Happy Friday, dear readers! Welcome back to our blog, for the Weekly Roundup! It’s an important Friday and we are all waiting for Easter and vacation, so let’s make sure once again that we are up to date with everything that went on in our business this week. You can check below the latest news and stories and go to the extended posts, if something in particular catches your attention. A very happy Easter to all of you who are celebrating and a wonderful weekend! Industry News New collaboration for our partner VisitScotland: VisitScotland, who is using TrustYou's… read more »

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Weekly Roundup #14: Travel, Tech and Social Media

by April 7, 2017 11:07 am Leave a comment

Week 14/2017 Hello, everyone and happy Friday to all of you! Welcome back to the latest Weekly Roundup! You know the drill by now: every week, we come to you with a fresh dose of news, stories and everything interesting going on in the travel industry. So let’s go ahead and dive into what went on this week and what caught our attention. Make sure to pay us another visit next Friday, for another Weekly Roundup and enjoy your weekend! Industry News AccorHotels expands even further with new investments and acquisitions: It’s pretty safe to say that this has been… read more »


How Loyalty Programs Help Your Hotel’s Reputation

by April 4, 2017 10:10 am , , Leave a comment

  Hospitality has always been a highly competitive industry, especially nowadays - with additional options from  Airbnb and similar companies. Therefore, hoteliers need to step up their game and engage with their customers at a deeper level than ever before, through loyalty programs. This is the reason why so many hotels are investing in such programs; the name itself refers to keeping travelers loyal to a certain hotel, brand and/or service.   Why do guests join a loyalty program?   Some people find comfort in familiarity. They like to go to the same destination and therefore, they prefer booking the… read more »