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Weekly Roundup #46: Travel, Tech and Social Media

durch November 17, 2017 1:38 pm Leave a comment

Week 46/2017 Hello and welcome to this Weekly Roundup! Here you can end your week with a few of the most interesting news and stories from the hospitality industry, that we carefully gathered and summarized for you. Make sure to take a look and enjoy the read and don’t forget to follow our social media accounts, for more insights and updates: we are on  Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next time, we wish you a lovely weekend! Industry News US Hotel Industry Grows at Half Rate of Overall US Economy: Business activity for US hoteliers held steady at… Lesen Sie mehr »

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Influencer Marketing – Can Your Hotel Benefit From It?

durch November 16, 2017 9:52 am , , Leave a comment

We are quickly approaching 2018 and it has already been awhile since the conventional advertising strategies have become almost obsolete. A thing of the past. A simple banner or a TV commercial is no longer enough to attract and retain customers and most brands are aware of this. With the rise of social media and channels such as Youtube, publicity and advertising reached new heights and they have often been given actual faces: the ones of influencers. There’s no good reason why the hospitality industry could not profit out of this new marketing strategy. Putting a well-known face to your… Lesen Sie mehr »

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Weekly Roundup #45: Travel, Tech and Social Media

durch November 10, 2017 10:59 am Leave a comment

Week 45/2017 Greetings, everyone and welcome back on our blog, for another Weekly Roundup! Once again, we gathered the most interesting and relevant news and stories that were published this week, so make sure to take a look at the headlines! You will surely find something interesting. Also, for more daily updates and news, don’t forget to follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have a lovely weekend! Industry News TrustYou’s Guest Feedback Platform Gains Traction in India Through New Partnership With Taj Hotels Palaces Resorts Safaris: It was another successful and productive… Lesen Sie mehr »

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TrustYou’s Top 5: The Best Designed Hotels Around The World

durch November 9, 2017 10:33 am , Leave a comment

Let’s be honest: no one books a hotel blindfolded and basic rooms with outdated furniture just don’t cut it anymore. Saying that hospitality is competitive is an understatement and travelers have a huge amount of options to chose from when it comes to hotels and overall accommodations. A lot of the times, the booking decision is based on visuals. Think about it: when was the last time you booked a stay at a place without checking the pictures first? It’s no wonder that, in what seems to quickly become a saturated market, many hotels are now striving to set themselves… Lesen Sie mehr »

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Weekly Roundup #44: Travel, Tech and Social Media

durch November 3, 2017 12:53 pm Leave a comment

Week 44/2017 Welcome back to our blog, everyone! This Weekly Roundup has a few interesting news under its belt, so go ahead and scan the headlines. As usual, we summarize the most important stories of the week from the entire hospitality industry. News, trends, technology, you name it, we have it. Also, don’t forget to follow us on social: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have an amazing weekend! Industry News Best Western launches its third soft brand collection: Our client  Best Western Hotels & Resorts is joining its hotel peers and launching its third hotel soft… Lesen Sie mehr »

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Virtual Reality In Travel – Should Your Hotel Embrace It?

durch Oktober 30, 2017 12:50 pm , , Leave a comment

When the Lumière brothers pioneered a little concept called cinematography, back in 1896, the moving image of a train arriving in a station was incredibly mind-blowing for people everywhere. It fact, it was so unbelievable that it is said the first audience ran away screaming from the theater because they felt like the train was coming right at them and they perceived it as a real danger. Fast forward more than a century and we are now running towards such concepts instead of away from them. Even the rise of 3D, once the movie Avatar aired, seems to be such… Lesen Sie mehr »

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Weekly Roundup #43: Travel, Tech and Social Media

durch Oktober 27, 2017 12:16 pm Leave a comment

Week 43/2017 Another week has quickly gone by, so it’s time for a new Weekly Roundup! As usual, you can get your weekly dose of information on our blog, because we always make sure to put together a summary of the week’s most interesting and important hospitality news and stories. So make sure to take a look and enjoy! You can also follow us on social media, to get daily updates - we have Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have an amazing weekend! Industry News Asia-Pacific hotel bookings increase 93%, with 88% rise in China: China bookings are on the rise… Lesen Sie mehr »

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The Independent Hotel Series – Part IV: Putting the „personal“ in personalization

durch Oktober 26, 2017 9:48 am , Leave a comment

We have made our way to the last part of our Independent Hotel Series, the extension of our latest eBook: Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value. Up until now, we talked about how an independent hotel can make the most out of its non-branded status, through finding and marketing what makes it different, carefully working on the SEO, mobile optimization and everything that technology throws its way and also, we focused on reviews and the importance of online reputation management. Now it’s time to get more… personal. More specifically, we’ll talk about… Lesen Sie mehr »

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Weekly Roundup #42: Travel, Tech and Social Media

durch Oktober 20, 2017 11:37 am Leave a comment

Week 42/2017 Hello, everyone and happy Friday! As usual, our Weekly Roundup gathered the most interesting news and stories of the week, so go ahead and take a look before you head off into the weekend. Also, don’t forget to follow our social media accounts, for daily updates: we are on  Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next week, have an amazing weekend! Industry News China is the most important outbound market globally, says AccorHotels: Our client AccorHotels will be rolling out 350 hotels over the next five years in China. Michael Issenberg, chairman and CEO of AccorHotels Asia… Lesen Sie mehr »

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The Independent Hotel Series – Part III: Focusing On Online Reputation Management

durch Oktober 19, 2017 10:05 am , Leave a comment

When it comes to an independent hotel, you might not be able to rely on a prestigious name or a complex structure, to boost your popularity, but this doesn’t mean that you can’t have a spotless reputation. We all know by now that reputation is something that can make or break a business and entrepreneurs, businessmen and hoteliers who ignore the audience’s feedback and impressions don’t get too far. In our latest eBook, Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value we designed the third chapter around this very subject. Reputation management is our… Lesen Sie mehr »

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Millienials Are Choosing OTAs – How Can Reviews Influence Their Decisions?

durch August 29, 2017 1:30 pm , , Leave a comment

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality is going above and beyond to adapt to this particular generation of consumers. Driving millennials to a hotel and keeping things as personal as possible has become a priority for hotels and, naturally, this includes direct bookings.   What happens though when millennials choose OTAs rather than booking directly on the hotel website? Unfortunately, this is not a rhetorical question, but a reality. Studies show that indirect bookings are on… Lesen Sie mehr »

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Weekly Roundup #22: Travel, Tech and Social Media

durch Juni 2, 2017 9:39 am Leave a comment

Week 22/2017 Hello, fellow readers and happy Friday! Once again, we welcome you to our Weekly Roundup! You know why you’re here: you can take a look at the most important and interesting news that have surfaced the media this week and go through a quick recap before you wander off into the weekend! So enjoy the read and we’ll see you next Friday! Industry News Booking.com hopes to soon list private rooms across Japan: It seems that Booking.com is hoping to book a spot in listing private lodging available for travelers across Japan. Gillian Tans, chief executive officer of… Lesen Sie mehr »

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APIs and how to use them to increase bookings

durch Mai 17, 2017 3:32 pm Leave a comment

Property management, customer relationship management, revenue management, reputation management, bookings management...software. These different kinds of software solutions all help hotels to guarantee a flawless booking experience, a pleasant on-site stay, and a positive online rating. Hundreds of established companies, as well as new start-ups, facilitate the hotel-guest-relations and want to become a part of a hotel’s tech stack. The ones that are most effective understand the technological requirements in a hotel ecosystem, and are using APIs to seamlessly connect their offerings to the day-to-day operations of their hotel partners. So how can hotels utilize these API connections to work more… Lesen Sie mehr »

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Weekly Roundup #13: Travel, Tech, and Social Media

durch März 31, 2017 8:47 am Leave a comment

Week 13/2017 Greetings, fellow readers! Another Friday means another Weekly Roundup, so welcome back to our blog! As usual, you can find here this week’s most important and interesting news from the hospitality industry and also, stories and post about trends and technology. Take a look at our recap and enjoy! Have a wonderful weekend and don’t forget to stay tuned for the next Weekly Roundup! Industry News AccorHotels to purchase Potel & Chatbot: It was announced this week that AccorHotels, the management of Potel & Chatbot and Edmond de Rothschild Investment Partners have entered into exclusive negotiations to acquire… Lesen Sie mehr »

[Infografik] Online-Buchungstrends: Das Verhalten von Reisenden bei der Hotelsuche

durch März 30, 2017 9:26 am , Leave a comment

Wenn es um die Hotelbuchung geht, ist es relativ schwierig, das Verhalten von Reisenden genau vorherzusagen. Die dazu veröffentlichten Studien gehen aber oft aus Zeitmangel an einem vorüber. Deshalb haben wir unsere neueste Verbraucherstudie in eine übersichtliche Infografik verpackt, die die wichtigsten Fakten enthält, wie: 86% der Reisenden entscheiden sich verglichen mit anderen Unterkunftsmöglichkeiten für Hotels 81% der Reisenden bevorzugen Google auf ihrer Suche nach der passenden Unterkunft 88% sortieren Hotels mit schlechten Bewertungsnoten aus   Aus dieser Studie über das Verhalten von Reisenden lässt sich folgendes schlussfolgern: (1) Hotels sollten auf Google und Google Maps präsent sein, (2) Hoteliers… Lesen Sie mehr »

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5 Do’s and Don’ts of Direct Messaging Your Guests

durch Februar 21, 2017 10:00 am , , , Leave a comment

Last week, we shared the top five reasons not to be afraid of direct messaging your guests in part one of this blog series. Now that you’re not afraid (hopefully), it’s time to actually do it: ask someone out (I mean, direct message your guests – you’ll have to read part one to understand the dating references in this piece). Before we get into our do’s and don’ts, keep this in mind: A lot of articles that focus on direct messaging talk about the basic stuff: be nice and pleasant, don’t try to up-sell in your first message, don’t be… Lesen Sie mehr »

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5 Reasons Not to Be Afraid of Direct Messaging Your Guests

durch Februar 14, 2017 10:00 am , Leave a comment

Welcome to part 1 of our Direct Messaging blog series!   The Valentine’s Day pressure is real. Ask anyone in a relationship and they’ll tell you that the holiday of love can induce anxiety, sleepless nights and an urgent need to run to the drug store and get some Pepto Bismol. Then you factor in being single and this holiday ends up being the worst thing that Hallmark ever created. But that’s not why you’re still reading this. You’re still reading because direct messaging your potential guests is pretty similar to dating. And just like you shouldn’t be afraid of… Lesen Sie mehr »

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5 Things Every Hotel Website Should Feature for a Better UX

durch Januar 31, 2017 10:00 am , Leave a comment

Designing a hotel website is like preparing for a first date – you don’t get a second chance to make an impression. While us ladies may take hours to get ready for a date (the hair, the nails, the outfit, and everything else), many guys just literally roll out of bed. Or they claim they don’t, but that’s what it looks like, from their disheveled shirt to their scruffy beard and mismatched socks. You may try to give the guy a fair shot, but he’s already bet the odds against him when he shows up looking like that. I don’t want… Lesen Sie mehr »

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Motel One erfüllt Erwartungen der Gäste durch proaktiv eingeholte Bewertungen mittels Fragebögen

durch Januar 19, 2017 4:29 pm , , Leave a comment

Fragebögen nach dem Hotelaufenthalt sind einer der effektivsten Wege, Feedback zu erhalten und der einfachste Weg, direkte Einblicke in die Erfahrungen der Gäste bekommen.* Anfang 2016 sammelte TrustYou Daten von über 4 Millionen Bewertungen und festgestellt, dass fast die Hälfte aller Hotelbewertungen von den Hotels selbst angefordert werden.   Nachstehend die Aufschlüsselung: 44% - Von den Hotels gesammelte Fragebögen 41% - Online-Reiseagenturen 15% - Reise-Webseiten und Soziale Medien   Motel One nutzt TrustYous Gästefeedback-Plattform und Fragebogensoftware seit 2013. Sie wollten unter Beweis stellen, dass sich ein kostengünstiges, einzigartiges und gleichbleibendes Hotelerlebnis auszahlen kann. Dieses Konzept hat sich bewährt, indem sie… Lesen Sie mehr »

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2016 Year in Review: Looking Back at TrustYou’s Best Year Yet!

durch Januar 17, 2017 9:17 am Leave a comment

As we shake off the holidays and kick start a new year, we’re excited to look back at some of the highlights from the past 12 months and take a quick peek ahead at the trends 2017 will bring! From welcoming new partners and investing in employees to better support our growing client list, to launching dozens of new, much anticipated, features and three new products that made our platform even more powerful, it’s been a busy year!   Here’s a quick snapshot of some of our proudest moments:   2016 was a year of growth and innovation. We took… Lesen Sie mehr »