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Weekly Roundup #7: Travel, Tech and Social Media

durch Februar 16, 2018 11:39 am Leave a comment

Week 7/2018 Another week means another Weekly Roundup on our blog! As always, we selected the most interesting and relevant news and stories that were published this week, so go ahead and take a look before you head off into the weekend. Also, don’t forget to follow us on social media, for even more updates and insights: Facebook, Twitter, LinkedIn, Google+ and Instagram! We’ll be back next Friday and until then, have a wonderful weekend!   Industry News TUI Group Wants a Bigger Slice of the Tours and Activities Market: Having accumulated so much customer data, our partner, TUI Group,… Lesen Sie mehr »


The Guest Feedback A-Z Guide For Hotels: Part II

durch Februar 15, 2018 8:40 am , Leave a comment

Last week we published the first part of our Guest Feedback A-Z Guide for Hotels and, in case you haven’t seen it already, you can check it out here. This week, we continue to break down the most relevant terms and concepts that any person working in hospitality needs to know. From Google to loyalty programs, take a look at our summarized definitions, with extra references and supporting materials that can help you get a better grip on the industry!   G Google = Basically, the world’s largest and most used search engine - also when it comes to travelers… Lesen Sie mehr »


Weekly Roundup #6: Travel, Tech and Social Media

durch Februar 9, 2018 12:00 pm Leave a comment

Week 6/2018 It’s time for another Weekly Roundup, so welcome to our blog! You weekly dose of information is ready to go and, as always, we gathered the most recent and interesting news and stories from hospitality and travel. Take a look, enjoy the read and don’t forget to follow our social media, for even more industry insights: Facebook, Twitter, LinkedIn, Google+ and Instagram! Have a wonderful weekend!   Industry News Google will let you book hotels and flights through search results: Google has changed the way people can search for hotels and flights using smartphones in a bid to… Lesen Sie mehr »


The Guest Feedback A-Z Guide For Hotels: Part I

durch Februar 7, 2018 1:49 pm , Leave a comment

Hospitality is a giant industry, constantly growing, constantly changing and improving and guest feedback plays an important role throughout every step of the guest journey. While swimming in such deep waters, knowing and understanding all of its complex implications can sometimes come as a challenge. Especially since technology has started to impact hospitality and the importance of reviews and continues to do so, more and more every day, new and exciting concepts arise and you have to make sure that you keep up with them.   This is why we created the Guest Feedback A-Z Guide for Hotels, meant to… Lesen Sie mehr »


Weekly Roundup #5: Travel, Tech and Social Media

durch Februar 2, 2018 1:52 pm Leave a comment

Week 5/2018   The Weekly Roundup is here and you know what that means: it’s the end of another great, productive week and we have the news to prove it. As usual, you can find here a selection of hospitality news and stories, ranging from trends to technology and everything in between. So make yourself comfortable and enjoy the read. Until next Friday, don’t forget to follow our social media accounts (Facebook, Twitter, LinkedIn, Google+ and Instagram!) and have an amazing weekend!   Industry News Upcoming Webinar - The Value of Cross-Channel Communication Between Hotel Staff and Guests: We’re more… Lesen Sie mehr »

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Why Listening To Your Guests Is The Key To Improved Operations Management

durch Februar 1, 2018 12:07 pm , Leave a comment

Swinging back and forth between departments and representatives is usually a pretty frustrating experience, especially when you’re on vacation. No one wants to waste time on complications or misunderstanding, no matter how unintentional they are.   Of course, there are always two sides to any story and it’s easy to understand why, as a traveler, you wouldn’t want to deal with any complications during your trip; on the other hand, if you work in hospitality, you know how complex a hotel’s structure is and how hard it is to constantly maintain operations at an optimal, satisfactory level. Although technology has… Lesen Sie mehr »


Weekly Roundup #4: Travel, Tech and Social Media

durch Januar 26, 2018 1:55 pm Leave a comment

Week 4/2018 Greeting and welcome to the Weekly Roundup! It’s been another busy week in hospitality, so we gathered and summarized a few interesting news, that you can find below. As usual, we have everything, from news to trends and technology stories, so make sure not to miss them! Also, you can follow our social media accounts, to see what we are up to during the week: you can find us on Facebook, Twitter, LinkedIn, Google+ and Instagram! Have a wonderful weekend!   Industry News Ctrip launches online platform to offer enterprises customized travel services: Chinese online travel agency giant… Lesen Sie mehr »

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How Live Chat Can Improve The Guest Experience

durch Januar 23, 2018 11:10 am , , Leave a comment

If you were around before the internet became a modern god and absolutely vital for any home and business, you can probably still remember what sending out a letter was like. Oh, the time that you spent writing it, how long it took for it to get to the destination, how many days passed before getting a reply… Doesn’t that just sound so… old and far away?   Luckily, the old ways are far behind us. Although some hopeless romantics could argue that letters still have their charm and are certainly personal, it’s no secret that the vast majority of… Lesen Sie mehr »


Weekly Roundup #3: Travel, Tech and Social Media

durch Januar 19, 2018 1:19 pm Leave a comment

Week 3/2017 Hi, everyone! Another week means another weekly roundup, so we gathered and summarized the most important hospitality news and stories that were published this week in the media. You can take a look at your dose of information and also, don’t forget to follow our social media accounts: we are on Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have a wonderful weekend!   Industry News TrustYou Launches the First All-In-One Guest Feedback Platform with New Review Marketing and Guest Messaging Features: We are happy to announce that we’re starting the year with a significant upgrade, releasing… Lesen Sie mehr »

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The Top 3 Features Hotels Can Leverage in A Guest Feedback Platform

durch Januar 16, 2018 4:15 pm Leave a comment

New Year, New Strategy. It has a nice ring to it. But what hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful? At TrustYou, we know one thing for certain: guest feedback impacts bookings. From the initial booking, all the way until the guest checks out, guest feedback impacts a guest’s decisions and experiences from start to finish. That’s why a single, online reputation solution isn’t enough to strategically take advantage of everything guest feedback has to offer. Today, hotels need a solution to not only analyze, but also collect, manage,… Lesen Sie mehr »

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2017 Year in Review: A Look Back at Last Year’s Biggest Moments

durch Januar 11, 2018 12:10 pm Leave a comment

If 2016 was amazing, 2017 was one for the record books. From new platform features and updates, to significant customer milestones, ambitious projects and innovative research, 2017 has been another epic year here at TrustYou. So, as we begin a new year, we’d like to take a moment and look back on all the things we’ve learned, experienced, and achieved together in the past 12 months.   See the 2017 Year in Review   The highlight of the year has to be, without a doubt, TrustYou’s acquisition. After carefully searching for a partner in crime, as we like to call… Lesen Sie mehr »

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Technologietrends der Hotellerie: Was uns im Jahr 2018 erwartet

durch November 28, 2017 2:38 pm , , Leave a comment

Jeden Tag entstehen neue und innovative Technologien, die die Hotellerie und Reiseindustrie zu einer noch aufregenderen, abenteuerlicheren und vielversprechenderen Branche machen. Im 21. Jahrhundert haben Hoteliers zahlreiche Technologien jederzeit griffbereit, was ihnen eine Welt voller Möglichkeiten eröffnet - Stichwort Digitalisierung. Jetzt geht es darum, neue Wege zu finden, um das Erlebnis für den Gast zu optimieren und Hotels sowie Destinationen für Reisende noch attraktiver zu machen als bisher. Da das neue Jahr immer näher kommt, werfen wir einen Blick auf einige Technologietrends, die das Jahr 2018 am meisten beeinflussen werden. Schließlich ist der Schlüssel zum Erfolg in jeder Branche -… Lesen Sie mehr »


Millienials Are Choosing OTAs – How Can Reviews Influence Their Decisions?

durch August 29, 2017 1:30 pm , , Leave a comment

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality is going above and beyond to adapt to this particular generation of consumers. Driving millennials to a hotel and keeping things as personal as possible has become a priority for hotels and, naturally, this includes direct bookings.   What happens though when millennials choose OTAs rather than booking directly on the hotel website? Unfortunately, this is not a rhetorical question, but a reality. Studies show that indirect bookings are on… Lesen Sie mehr »


Weekly Roundup #22: Travel, Tech and Social Media

durch Juni 2, 2017 9:39 am Leave a comment

Week 22/2017 Hello, fellow readers and happy Friday! Once again, we welcome you to our Weekly Roundup! You know why you’re here: you can take a look at the most important and interesting news that have surfaced the media this week and go through a quick recap before you wander off into the weekend! So enjoy the read and we’ll see you next Friday! Industry News hopes to soon list private rooms across Japan: It seems that is hoping to book a spot in listing private lodging available for travelers across Japan. Gillian Tans, chief executive officer of… Lesen Sie mehr »


APIs and how to use them to increase bookings

durch Mai 17, 2017 3:32 pm Leave a comment

Property management, customer relationship management, revenue management, reputation management, bookings These different kinds of software solutions all help hotels to guarantee a flawless booking experience, a pleasant on-site stay, and a positive online rating. Hundreds of established companies, as well as new start-ups, facilitate the hotel-guest-relations and want to become a part of a hotel’s tech stack. The ones that are most effective understand the technological requirements in a hotel ecosystem, and are using APIs to seamlessly connect their offerings to the day-to-day operations of their hotel partners. So how can hotels utilize these API connections to work more… Lesen Sie mehr »


Weekly Roundup #13: Travel, Tech, and Social Media

durch März 31, 2017 8:47 am Leave a comment

Week 13/2017 Greetings, fellow readers! Another Friday means another Weekly Roundup, so welcome back to our blog! As usual, you can find here this week’s most important and interesting news from the hospitality industry and also, stories and post about trends and technology. Take a look at our recap and enjoy! Have a wonderful weekend and don’t forget to stay tuned for the next Weekly Roundup! Industry News AccorHotels to purchase Potel & Chatbot: It was announced this week that AccorHotels, the management of Potel & Chatbot and Edmond de Rothschild Investment Partners have entered into exclusive negotiations to acquire… Lesen Sie mehr »

[Infografik] Online-Buchungstrends: Das Verhalten von Reisenden bei der Hotelsuche

durch März 30, 2017 9:26 am , Leave a comment

Wenn es um die Hotelbuchung geht, ist es relativ schwierig, das Verhalten von Reisenden genau vorherzusagen. Die dazu veröffentlichten Studien gehen aber oft aus Zeitmangel an einem vorüber. Deshalb haben wir unsere neueste Verbraucherstudie in eine übersichtliche Infografik verpackt, die die wichtigsten Fakten enthält, wie: 86% der Reisenden entscheiden sich verglichen mit anderen Unterkunftsmöglichkeiten für Hotels 81% der Reisenden bevorzugen Google auf ihrer Suche nach der passenden Unterkunft 88% sortieren Hotels mit schlechten Bewertungsnoten aus   Aus dieser Studie über das Verhalten von Reisenden lässt sich folgendes schlussfolgern: (1) Hotels sollten auf Google und Google Maps präsent sein, (2) Hoteliers… Lesen Sie mehr »


5 Do’s and Don’ts of Direct Messaging Your Guests

durch Februar 21, 2017 10:00 am , , , Leave a comment

Last week, we shared the top five reasons not to be afraid of direct messaging your guests in part one of this blog series. Now that you’re not afraid (hopefully), it’s time to actually do it: ask someone out (I mean, direct message your guests – you’ll have to read part one to understand the dating references in this piece). Before we get into our do’s and don’ts, keep this in mind: A lot of articles that focus on direct messaging talk about the basic stuff: be nice and pleasant, don’t try to up-sell in your first message, don’t be… Lesen Sie mehr »

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5 Reasons Not to Be Afraid of Direct Messaging Your Guests

durch Februar 14, 2017 10:00 am , Leave a comment

Welcome to part 1 of our Direct Messaging blog series!   The Valentine’s Day pressure is real. Ask anyone in a relationship and they’ll tell you that the holiday of love can induce anxiety, sleepless nights and an urgent need to run to the drug store and get some Pepto Bismol. Then you factor in being single and this holiday ends up being the worst thing that Hallmark ever created. But that’s not why you’re still reading this. You’re still reading because direct messaging your potential guests is pretty similar to dating. And just like you shouldn’t be afraid of… Lesen Sie mehr »