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Weekly Roundup #12: Travel, Tech and Social Media

durch März 24, 2017 11:04 am Leave a comment

Week 12/2017 Welcome everyone to a new Weekly Roundup! Friday is here, spring is taking its course and the news are blooming. This week we gathered every single piece of information that is of interest to us and the travel industry, so make sure to take a look at our headlines. If you are particularly interested in a story, follow the link to the original post and enjoy! Don’t forget to have a great weekend and we’ll meet again next week on our blog, for another roundup! Industry News New sources of Asian investment buying European hotels: Asian capital is… Lesen Sie mehr »

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5 Tips For Incorporating Reviews Into Your Hotel Marketing Strategy

durch März 21, 2017 11:34 am , Leave a comment

In today’s business world, when taking into consideration the connectivity of people and the mobile-first society, it’s safe to say that guest feedback is the thing that can make or break your hotel marketing strategy. Especially when it comes to hospitality, reviews are something that help or harm the success of your hotel. They also either encourage more bookings or prevent travelers from booking. Excellent, good or not so great, they are all there in the virtual world, representing your hotel’s reputation. The good news is that, once you learn how to manage them, you can use them in your favor… Lesen Sie mehr »

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Weekly Roundup #11: Travel, Tech and Social Media

durch März 17, 2017 1:32 pm Leave a comment

Week 11/2017 Hello, everyone and Happy Friday to you all! Welcome to a new weekly roundup, for a fresh dose of the most recent and important news and stories! The hospitality business is always busy and exciting and this week was no exception. We are happy to announce new partnerships for our company and to deliver other relevant posts that have surfaced in the travel industry. Take a look at our recap and enjoy! Also, have a great, fun weekend! Industry News New partnerships for TrustYou: This week we stole the spotlight, not only with our 9th anniversary (which we, of… Lesen Sie mehr »

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TrustYou Clients Voted on Their 3 Favorite New Features of 2016

durch März 14, 2017 10:00 am , Leave a comment

When looking at the TrustYou 2016 Year in Review in more detail, we mentioned that we had a busy year with 11 product updates resulting in 40 new features to make our platform the best in the business! We’ve been busy, but this is just the tip of the iceberg! Our teams are working hard all year long to provide the best possible user experience and to offer the most useful features in the industry. We also want to understand how our clients are using our platform, so we can address their needs in future developments. At the end of each… Lesen Sie mehr »

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Weekly Roundup: Travel, Tech and Social Media

durch März 10, 2017 12:08 pm Leave a comment

Greetings, everyone and welcome to another Roundup! This week was a rather busy one in our industry, so we recommend that you make yourself comfortable before we get into our recap. As expected, the high point of these last few days was ITB Berlin! Nevertheless, we also gathered other relevant stories, trends and technology news, so enjoy your reading and of course, your weekend! See you next week, for another roundup! Industry News TrustYou Solidifies International Presence Through New Partnerships Around the Globe: For us, this was the best possible way to start this week! We are proud to announce that… Lesen Sie mehr »

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Weekly Roundup: Travel, Tech and Social Media

durch März 3, 2017 1:27 pm Leave a comment

Hello once again and happy Friday to all of you! Welcome back to this week’s roundup, our overall report of the latest news and relevant posts targeting the hospitality industry. As usual, we have for you a mix of fresh announcements, trends and technology news. If a particular headline catches your attention, don’t be shy, go ahead and read the full story. Have a great weekend and don’t forget to come back for next week’s roundup! Same time, same place. Industry News ASKA Hotel Group sees 9% increase in sales, after using a guest feedback platform And can you guess… Lesen Sie mehr »

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Are Chatbots the Key to Guest Satisfaction?

durch März 2, 2017 5:24 pm , Leave a comment

If you ever had to call customer support, regardless of the specialty, you are familiar with the generic robot voice and elevator music at the beginning of the call. “Thank you for calling X. For Y related inquiries, please press 1”. Truth being told, no one can deny the functionality and the value of the chatbots. They help you get past the basic part of your demand, getting you from A to… well, M. But in the end what you really want, the reason why you made the call, is to talk to an actual person. To have a fellow… Lesen Sie mehr »

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Weekly Roundup: Travel, Tech and Social Media

durch Februar 24, 2017 9:09 am Leave a comment

Happy Friday, dear readers! We welcome you to our latest Weekly Roundup, in which we have put together the most relevant and interesting news that have surfaced this week in the travel and tourism industry. The media has been scanned and the news have been delivered to you, so enjoy the reading and don’t forget to come back next Friday! Hope you all have a great and fun weekend! Industry News TrustYou and TRIPBAM partnership Of course this week’s highlight could not be other than our newest partnership, for which we are extremely excited. Our products, TrustScores and Meta-Reviews will… Lesen Sie mehr »

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5 Do’s and Don’ts of Direct Messaging Your Guests

durch Februar 21, 2017 10:00 am , , , Leave a comment

Last week, we shared the top five reasons not to be afraid of direct messaging your guests in part one of this blog series. Now that you’re not afraid (hopefully), it’s time to actually do it: ask someone out (I mean, direct message your guests – you’ll have to read part one to understand the dating references in this piece). Before we get into our do’s and don’ts, keep this in mind: A lot of articles that focus on direct messaging talk about the basic stuff: be nice and pleasant, don’t try to up-sell in your first message, don’t be… Lesen Sie mehr »

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Weekly Roundup: Travel, Tech and Social Media

durch Februar 17, 2017 12:05 pm Leave a comment

Hello everyone and the happiest of Fridays! Welcome back to another Weekly Roundup! This week we are going to dive into the newest stories that caught our attention and a few extended posts, reports and technology updates. The travel industry never sleeps, so we made it our mission to keep an eye on everything. Therefore, we want to give you a weekly dose of news and freshly released information. Enjoy the reading and stay tuned for next week's roundup as well! Have a lovely weekend! Industry News TripAdvisor’s quarterly revenue - lower than expected: TripAdvisor shared their revenue slip, which… Lesen Sie mehr »

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5 Reasons Not to Be Afraid of Direct Messaging Your Guests

durch Februar 14, 2017 10:00 am , Leave a comment

Welcome to part 1 of our Direct Messaging blog series!   The Valentine’s Day pressure is real. Ask anyone in a relationship and they’ll tell you that the holiday of love can induce anxiety, sleepless nights and an urgent need to run to the drug store and get some Pepto Bismol. Then you factor in being single and this holiday ends up being the worst thing that Hallmark ever created. But that’s not why you’re still reading this. You’re still reading because direct messaging your potential guests is pretty similar to dating. And just like you shouldn’t be afraid of… Lesen Sie mehr »

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5 Things Every Hotel Website Should Feature for a Better UX

durch Januar 31, 2017 10:00 am , Leave a comment

Designing a hotel website is like preparing for a first date – you don’t get a second chance to make an impression. While us ladies may take hours to get ready for a date (the hair, the nails, the outfit, and everything else), many guys just literally roll out of bed. Or they claim they don’t, but that’s what it looks like, from their disheveled shirt to their scruffy beard and mismatched socks. You may try to give the guy a fair shot, but he’s already bet the odds against him when he shows up looking like that. I don’t want… Lesen Sie mehr »

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Motel One erfüllt Erwartungen der Gäste durch proaktiv eingeholte Bewertungen mittels Fragebögen

durch Januar 19, 2017 4:29 pm , , Leave a comment

Fragebögen nach dem Hotelaufenthalt sind einer der effektivsten Wege, Feedback zu erhalten und der einfachste Weg, direkte Einblicke in die Erfahrungen der Gäste bekommen.* Anfang 2016 sammelte TrustYou Daten von über 4 Millionen Bewertungen und festgestellt, dass fast die Hälfte aller Hotelbewertungen von den Hotels selbst angefordert werden.   Nachstehend die Aufschlüsselung: 44% - Von den Hotels gesammelte Fragebögen 41% - Online-Reiseagenturen 15% - Reise-Webseiten und Soziale Medien   Motel One nutzt TrustYous Gästefeedback-Plattform und Fragebogensoftware seit 2013. Sie wollten unter Beweis stellen, dass sich ein kostengünstiges, einzigartiges und gleichbleibendes Hotelerlebnis auszahlen kann. Dieses Konzept hat sich bewährt, indem sie… Lesen Sie mehr »

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2016 Year in Review: Looking Back at TrustYou’s Best Year Yet!

durch Januar 17, 2017 9:17 am Leave a comment

As we shake off the holidays and kick start a new year, we’re excited to look back at some of the highlights from the past 12 months and take a quick peek ahead at the trends 2017 will bring! From welcoming new partners and investing in employees to better support our growing client list, to launching dozens of new, much anticipated, features and three new products that made our platform even more powerful, it’s been a busy year!   Here’s a quick snapshot of some of our proudest moments:   2016 was a year of growth and innovation. We took… Lesen Sie mehr »

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2017 Will Be The Year of the Hotel Guest

durch Januar 9, 2017 1:04 am Leave a comment

Hotels will use personalization, engagement, and feedback to enhance the hotel guest experience in 2017   Each year, we at TrustYou get out our Magic 8 Balls and fortune teller caps to see if we can predict the future of the hospitality industry. This year, we see a bright future for hotels and their guests. This prediction unveiled itself without any sort of magic, but rather by consulting with many of the major news publications, plus industry experts and sources. Read ahead to find out what key hospitality trends we expect for 2017.   Personalization Capabilities Improve   From booking details… Lesen Sie mehr »

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3 Ways to Use Hotel Text Messaging to Increase Revenue

durch Januar 4, 2017 10:00 am Leave a comment

Often times, hoteliers, and particularly revenue managers, have to choose between strategies that enhance guest satisfaction versus those that increase revenues. You could offer unlimited, free wi-fi to guests in order to boost satisfaction, or you could charge a few dollars to make a profit from these services.   Personally, I am of the mindset that guest satisfaction does, in fact, have an impact on boosted revenues. Research shows that 76% of travelers are willing to pay more for a hotel with a higher rating. However, finding the direct connection of ratings to revenue is difficult (but not impossible). Therefore,… Lesen Sie mehr »

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Ungewöhnlich und unterschätzt: Europas versteckte Hotelperlen

durch Dezember 15, 2016 10:30 am , Leave a comment

Suchen Sie noch nach Reiseinspirationen für einen Städtetrip im Jahr 2017? TrustYou hat sich einige von Europas beliebtesten Reisezielen näher angesehen und jeweils die unterschätztesten Hotels ermittelt. Laut zahlreicher Bewertungen von Reisenden sind dies die Hotels, die es sich lohnt auf der nächsten Reise nach Rom, Madrid oder Paris genauer anzusehen. Die Auswahl setzt sich aus einer Mischung des TrustScores - ein Punktesystem, das TrustYou erstellt hat und das auf mehr als 100 Kategorien basiert - und der Hotelbeliebtheit zusammen. TrustYou hat dabei nur Hotels analysiert, die in den letzten 24 Monaten Bewertungen erhalten haben. Basierend auf verifizieren Bewertungsdaten hat TrustYou die folgen… Lesen Sie mehr »

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What Hotels Can Learn from Amazon Go

durch Dezember 13, 2016 10:00 am , , Leave a comment

Last week, online retail giant, Amazon, wowed the internet community when they released this preview of their new shopping innovation, Amazon Go. The concept is a “Just Walk Out” shopping model that allows customers to buy what they need without having to stand in a checkout line. The news filtered through most major news outlets, all with the collective opinion that Amazon was changing retail stores as we know them today. While the technology can be complicated, most critics agree that customer demand for this type of shopping experience will rise. But why does this shake-up in the retail space also important for… Lesen Sie mehr »

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How Hotels Can Increase Guest Survey Response Rates

durch November 29, 2016 10:00 am , Leave a comment

Guest feedback is essential to any service-based business, so it’s no surprise that hoteliers are always looking to encourage guest reviews via guest surveys. Reviews offer unparalleled insight to your guests’ experience. If you want to increase your guest survey response rates, take the time to reduce barriers to entry and increase efficiency. From post-stay emails to incentives, there are a few easy-to-implement ways to get the most out of your efforts.   Make it Simple and Easy   First, hotels should remove as many barriers to entry as possible for guest survey responses. Guests are far less likely to leave… Lesen Sie mehr »