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How to make your hotel’s social media a source for travel inspiration (I) – Facebook & Twitter

durch Mai 23, 2017 9:55 am , Leave a comment

When it’s a well known fact that social media validates a brand and increases its awareness, are you sure that you are making the most out of your hotel’s social media presence? Social media allows hoteliers to bring their business forward, to advertise its strongest suits, and to communicate with travelers and/or guests, in the easiest possible way. This can result in increased bookings and ultimately, more revenue. So we’ll be talking about the most important things that you have to keep in mind when launching your hotel’s profile on Facebook and Twitter. Also, keep an eye out for our… Lesen Sie mehr »

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Weekly Roundup #20: Travel, Tech and Social Media

durch Mai 19, 2017 10:23 am Leave a comment

Week 20/2017 Happy Friday, everyone and welcome to our Weekly Roundup! You know the drill by now: every end of the week, we put together the most interesting and relevant news and stories regarding hospitality. So feel free to take a look at the headlines below and pay us another visit next Friday, for another roundup. Until then, keep checking our website, for interesting blog posts, press releases, best practice guides and extended whitepapers. And don’t forget about our social media accounts, we are on Facebook, Twitter, LinkedIn, Google+ and Instagram! We wish you a lovely, relaxing weekend! Industry News… Lesen Sie mehr »

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APIs and how to use them to increase bookings

durch Mai 17, 2017 3:32 pm Leave a comment

Property management, customer relationship management, revenue management, reputation management, bookings management...software. These different kinds of software solutions all help hotels to guarantee a flawless booking experience, a pleasant on-site stay, and a positive online rating. Hundreds of established companies, as well as new start-ups, facilitate the hotel-guest-relations and want to become a part of a hotel’s tech stack. The ones that are most effective understand the technological requirements in a hotel ecosystem, and are using APIs to seamlessly connect their offerings to the day-to-day operations of their hotel partners. So how can hotels utilize these API connections to work more… Lesen Sie mehr »

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Weekly Roundup #19: Travel, Tech and Social Media

durch Mai 12, 2017 12:13 pm Leave a comment

Week 19/2017 Greetings, fellow readers and welcome back to our Weekly Roundup! The time has come once again to go through a quick and informative recap and see what happened lately in the hospitality industry. We have selected for you the most interesting news and stories that came up this week and you can find all of them below. We hope you enjoy the read and have an amazing weekend! Industry News Priceline Group bookings soar by a quarter to hit $20 billion in three months: The Priceline Group, parent-company of our friends from Kayak, has seen gross bookings across the… Lesen Sie mehr »

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Direct Messaging Guests: The On-site Experience

durch Mai 9, 2017 7:59 am , Leave a comment

We have previously talked about direct messaging, so you might already know why it’s important to not be afraid of direct messaging your guests and the do’s and don’ts of the process. And with technology driven millennials taking over, it’s also good to know that 77% of consumers with texting capabilities, aged 18-34, are likely to have a positive perception of a company that offers text messaging features. That being said, it’s time to focus on what we consider to be the best and most important stage of direct messaging: the guests’ on-site experience. There’s no time like the present,… Lesen Sie mehr »

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Weekly Roundup #18: Travel, Tech and Social Media

durch Mai 5, 2017 1:04 pm Leave a comment

Week 18/2017 It’s Friday once again, so it’s time for our Weekly Roundup! Welcome back, everyone! We have a new exciting partnership this week and a brand new best practice on our blog. Besides, you can find here the latest news and stories from the hospitality industry, from across the media. Also, don’t forget that you can follow us on our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Have an amazing weekend and don’t forget to stop by next week! Industry News IBC brings relationship management to independent hotels via strategic TrustYou partnership: We are excited to announce… Lesen Sie mehr »

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Weekly Roundup #17: Travel, Tech and Social Media

durch April 28, 2017 9:54 am Leave a comment

Week 17/2017 Welcome, everyone, to our latest Weekly Roundup! As you probably already now, we have made it our mission to deliver the most interesting and exciting news from the hospitality industry every end of the week. It’s our way of keeping up with the travel and tourism business, which is constantly changing and expanding. So let’s make sure that we are up to date with everything that went on this week! Have a great weekend and don’t forget to come back next Friday! Industry News Metasearch - the winning approach to direct bookings:  Our partner Fastbooking came up this… Lesen Sie mehr »

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These Categories Are Most Positively and Negatively Impacting Hotel Ratings

durch April 27, 2017 2:00 pm , , Leave a comment

Friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often.   Guest reviews have gone beyond simple 1-to-5 star hotel ratings. With the introduction of guest satisfaction surveys and review sites like TripAdvisor, hotel guests started leaving detailed reviews to help future travelers make decisions. Now, recent research confirms that over 95% of travelers are reading those reviews before booking a hotel. However, travelers are not the only ones who can benefit from this level of detail.   With TrustYou’s advanced text analysis, we can pinpoint positive and negative sentiments for 100+ categories… Lesen Sie mehr »

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Weekly Roundup #16: Travel, Tech and Social Media

durch April 21, 2017 9:49 am Leave a comment

Week 16/2017 Greetings, everyone! Here we are once again, with a brand new Weekly Roundup! We hope you had great holidays and a nice week, but now it’s time to make sure that we are all caught up with the latest hospitality news. Start the Friday recap by scanning the headlines and descriptions below and, if something in particular sparks your attention, feel free to check out the extended posts! Enjoy your weekend and we’ll be back in a week! Industry News TrustYou expands presence in Southern Africa through strategic alliance with distribution partner rainmaker Digital: This week, our latest… Lesen Sie mehr »

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The Importance of a Hotel’s Presence on Google

durch April 19, 2017 8:27 am , Leave a comment

What would our lives be like without Google? Ever since the world wide web took over, online research has become a necessity, almost a reflex. We use it for school, for work, for our own entertainment. And to be honest, we don’t even stop and think about it. Looking up information on the web feels like the most natural thing in the world. Hospitality makes no exception. Sites like Google continue to create ways to fit into all phases of the traveler’s search-shop-buy experience. Starting as a search engine, it is now so much more than that and hotels should… Lesen Sie mehr »

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Weekly Roundup #13: Travel, Tech, and Social Media

durch März 31, 2017 8:47 am Leave a comment

Week 13/2017 Greetings, fellow readers! Another Friday means another Weekly Roundup, so welcome back to our blog! As usual, you can find here this week’s most important and interesting news from the hospitality industry and also, stories and post about trends and technology. Take a look at our recap and enjoy! Have a wonderful weekend and don’t forget to stay tuned for the next Weekly Roundup! Industry News AccorHotels to purchase Potel & Chatbot: It was announced this week that AccorHotels, the management of Potel & Chatbot and Edmond de Rothschild Investment Partners have entered into exclusive negotiations to acquire… Lesen Sie mehr »

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[Infografik] Online-Buchungstrends: Das Verhalten von Reisenden bei der Hotelsuche

durch März 30, 2017 9:26 am , Leave a comment

Wenn es um die Hotelbuchung geht, ist es relativ schwierig, das Verhalten von Reisenden genau vorherzusagen. Die dazu veröffentlichten Studien gehen aber oft aus Zeitmangel an einem vorüber. Deshalb haben wir unsere neueste Verbraucherstudie in eine übersichtliche Infografik verpackt, die die wichtigsten Fakten enthält, wie: 86% der Reisenden entscheiden sich verglichen mit anderen Unterkunftsmöglichkeiten für Hotels 81% der Reisenden bevorzugen Google auf ihrer Suche nach der passenden Unterkunft 88% sortieren Hotels mit schlechten Bewertungsnoten aus   Aus dieser Studie über das Verhalten von Reisenden lässt sich folgendes schlussfolgern: (1) Hotels sollten auf Google und Google Maps präsent sein, (2) Hoteliers… Lesen Sie mehr »

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5 Do’s and Don’ts of Direct Messaging Your Guests

durch Februar 21, 2017 10:00 am , , , Leave a comment

Last week, we shared the top five reasons not to be afraid of direct messaging your guests in part one of this blog series. Now that you’re not afraid (hopefully), it’s time to actually do it: ask someone out (I mean, direct message your guests – you’ll have to read part one to understand the dating references in this piece). Before we get into our do’s and don’ts, keep this in mind: A lot of articles that focus on direct messaging talk about the basic stuff: be nice and pleasant, don’t try to up-sell in your first message, don’t be… Lesen Sie mehr »

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5 Reasons Not to Be Afraid of Direct Messaging Your Guests

durch Februar 14, 2017 10:00 am , Leave a comment

Welcome to part 1 of our Direct Messaging blog series!   The Valentine’s Day pressure is real. Ask anyone in a relationship and they’ll tell you that the holiday of love can induce anxiety, sleepless nights and an urgent need to run to the drug store and get some Pepto Bismol. Then you factor in being single and this holiday ends up being the worst thing that Hallmark ever created. But that’s not why you’re still reading this. You’re still reading because direct messaging your potential guests is pretty similar to dating. And just like you shouldn’t be afraid of… Lesen Sie mehr »

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5 Things Every Hotel Website Should Feature for a Better UX

durch Januar 31, 2017 10:00 am , Leave a comment

Designing a hotel website is like preparing for a first date – you don’t get a second chance to make an impression. While us ladies may take hours to get ready for a date (the hair, the nails, the outfit, and everything else), many guys just literally roll out of bed. Or they claim they don’t, but that’s what it looks like, from their disheveled shirt to their scruffy beard and mismatched socks. You may try to give the guy a fair shot, but he’s already bet the odds against him when he shows up looking like that. I don’t want… Lesen Sie mehr »

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Motel One erfüllt Erwartungen der Gäste durch proaktiv eingeholte Bewertungen mittels Fragebögen

durch Januar 19, 2017 4:29 pm , , Leave a comment

Fragebögen nach dem Hotelaufenthalt sind einer der effektivsten Wege, Feedback zu erhalten und der einfachste Weg, direkte Einblicke in die Erfahrungen der Gäste bekommen.* Anfang 2016 sammelte TrustYou Daten von über 4 Millionen Bewertungen und festgestellt, dass fast die Hälfte aller Hotelbewertungen von den Hotels selbst angefordert werden.   Nachstehend die Aufschlüsselung: 44% - Von den Hotels gesammelte Fragebögen 41% - Online-Reiseagenturen 15% - Reise-Webseiten und Soziale Medien   Motel One nutzt TrustYous Gästefeedback-Plattform und Fragebogensoftware seit 2013. Sie wollten unter Beweis stellen, dass sich ein kostengünstiges, einzigartiges und gleichbleibendes Hotelerlebnis auszahlen kann. Dieses Konzept hat sich bewährt, indem sie… Lesen Sie mehr »

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2016 Year in Review: Looking Back at TrustYou’s Best Year Yet!

durch Januar 17, 2017 9:17 am Leave a comment

As we shake off the holidays and kick start a new year, we’re excited to look back at some of the highlights from the past 12 months and take a quick peek ahead at the trends 2017 will bring! From welcoming new partners and investing in employees to better support our growing client list, to launching dozens of new, much anticipated, features and three new products that made our platform even more powerful, it’s been a busy year!   Here’s a quick snapshot of some of our proudest moments:   2016 was a year of growth and innovation. We took… Lesen Sie mehr »

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2017 Will Be The Year of the Hotel Guest

durch Januar 9, 2017 1:04 am Leave a comment

Hotels will use personalization, engagement, and feedback to enhance the hotel guest experience in 2017   Each year, we at TrustYou get out our Magic 8 Balls and fortune teller caps to see if we can predict the future of the hospitality industry. This year, we see a bright future for hotels and their guests. This prediction unveiled itself without any sort of magic, but rather by consulting with many of the major news publications, plus industry experts and sources. Read ahead to find out what key hospitality trends we expect for 2017.   Personalization Capabilities Improve   From booking details… Lesen Sie mehr »

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3 Ways to Use Hotel Text Messaging to Increase Revenue

durch Januar 4, 2017 10:00 am Leave a comment

Often times, hoteliers, and particularly revenue managers, have to choose between strategies that enhance guest satisfaction versus those that increase revenues. You could offer unlimited, free wi-fi to guests in order to boost satisfaction, or you could charge a few dollars to make a profit from these services.   Personally, I am of the mindset that guest satisfaction does, in fact, have an impact on boosted revenues. Research shows that 76% of travelers are willing to pay more for a hotel with a higher rating. However, finding the direct connection of ratings to revenue is difficult (but not impossible). Therefore,… Lesen Sie mehr »