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guest survey response rates

How Hotels Can Increase Guest Survey Response Rates

by November 29, 2016 10:00 am , Leave a comment

Guest feedback is essential to any service-based business, so it’s no surprise that hoteliers are always looking to encourage guest reviews via guest surveys. Reviews offer unparalleled insight to your guests’ experience. If you want to increase your guest survey response rates, take the time to reduce barriers to entry and increase efficiency. From post-stay emails to incentives, there are a few easy-to-implement ways to get the most out of your efforts.   Make it Simple and Easy   First, hotels should remove as many barriers to entry as possible for guest survey responses. Guests are far less likely to leave… read more »

messaging-info-feature

[Infographic]: An Analysis of Hotel Guest Conversations

by November 21, 2016 3:46 pm Leave a comment

Engagement is on the rise between hotel staff and guests through messaging services as conversations increasingly move digital and mobile. Recording these conversations opens the door to further insight into the guest journey by analyzing their sentiment to unveil communication attitudes and behaviors. How to Utilize Real-Time Messaging to Monitor Guest Feedback To illustrate some of the potential, collectable insights, we've analyzed 10,000 messages using TrustYou's state-of-the art sentiment analysis algorithms. The infographic below captures a snapshot of the conversations existing between TrustYou Messaging clients and their guests:     Hotels can learn a lot about their guests by communicating regularly with them on-site.… read more »

best places to stay in NYC

The Top 10 Best Places to Stay in NYC Over the Holidays

by November 8, 2016 10:00 am , Leave a comment

Each year, New York City transforms itself into a holiday wonderland; its storefronts are the subject of movies and it's Christmas Tree is world renowned. And despite Christmas Creep seemingly taking over before trick or treaters have inventoried their Halloween haul, the holiday season really kicks off in New York City with the Macy's Thanksgiving Day Parade. For those folks looking to take in the parade, from marching bands and Woody Woodpecker, through to the iconic visit from Santa Claus, identifying the best places to stay in NYC can be intimidating. After all, New York City has nearly 300 hotels to choose… read more »

leadership-summit

Event Recap: Travel Tech Leadership Summit + Oktoberfest!

by November 3, 2016 3:09 pm Leave a comment

On Thursday, September 29, 2016, over 30 leaders from travel, hospitality, and technology sectors arrived at TrustYou's Travel Tech Leadership Summit in Munich, Germany for a day of conversation and collaboration. The 3rd annual Leadership Summit presented by TrustYou was held during Munich's most popular event of the year, Oktoberfest! In true Bavarian tradition, the summit began with a Weißwurstbreakfast, where TrustYou co-founder Jakob Riegger tapped the keg for the attendees to enjoy, while fellow co-founder Benjamin Jost greeted the attendees and kicked off the day's sessions.   Immediately following, PhoCusWright founder Philip Wolf began a moderated, educational session with his co-presenters from Google,… read more »

hotel CapEx

How to Use Reputation Management to Influence Hotel CapEx

by October 26, 2016 10:41 pm , Leave a comment

Introduction to Hotel CapEx   Hotels have a lot of options when it comes to allocating capital expenditure, or CapEx, budgets each year. Without proper data and research, it’s nearly impossible to choose the most impactful improvements that will maximize return on investment. Hotels that take the time to analyze their existing data, i.e. guest reviews, have the the opportunity to choose the best projects. Here’s how you can use reputation management to allocate your hotel’s CapEx.   What is a capital expenditure?   A capital expenditure is either a newly purchased asset or an investment in a current capital… read more »

guest feedback

Hotel Case Study: How One Hotel Group Leveraged Guest Feedback to Increase Bookings

by October 19, 2016 10:00 am , Leave a comment

Three years ago, Petit Palace Hoteles, a young, modern hotel chain located in Spain, made the decision to utilize guest feedback to improve guest experiences, increase the number of returning visitors, and boost the number of direct bookings. In late 2013, Petit Palace Hoteles partnered with the world’s largest guest feedback platform, TrustYou, and the results have been nothing short of remarkable. To start, some of Petit Palace Hoteles 31 properties, increased revenue up to 200% with increased reputation scores and visibility. To achieve this success, the hotels integrated guest feedback into every stage of the guest journey with the… read more »

service recovery

Back to Hotel Basics: Service Recovery

by October 18, 2016 10:00 am , , Leave a comment

When a hotel services tens of thousands of guests each year, complications are bound to arise. As the old adage goes, an ounce of prevention is worth a pound of cure.  No hotel is perfect and complaints pop up despite the best of intentions.  Service recovery, or how a hotel handles these issues, can make or break subsequent ratings and reviews.   Be One Step Ahead The best way to provide a positive on-site experience is to stay one step ahead of potential problems. One way to do this is by monitoring feedback and common gripes to find solutions preemptively and train staff… read more »

post-stay feedback

Win Direct Bookings with Post-Stay Feedback

by October 12, 2016 9:00 am , Leave a comment

In our ongoing blog series, we have already discussed how hotels can drive direct bookings during the search and booking and onsite experience phases of the guest journey. To help complete the cycle, we will continue with strategies that impact post-stay feedback. Did you know that nearly half of a hotel’s published online reviews are solicited from the hotel itself? While this may be a lot of work for the hotel, the end result is well worth the effort. Solicited guest reviews are positive 81% of the time and result in 8% higher scores for the hotel. Therefore, hotels should make… read more »

hotel tech stack

Hotelier Q&A: The Hotel Tech Stack And the Best Hotel Tech Investments

by October 11, 2016 6:37 pm , Leave a comment

A lot can change in just a few years – especially in the hospitality industry. For today's hotelier, creating and maintaining a hotel tech stack is a constant challenge. David Tuza began his career in hospitality as the 10th employee at a then little-known company called SiteMinder. Pretty soon, the Australian-based company known for its cloud-based hospitality software had gone global, expanding to over 400 employees with over 22,000 hotels under its belt.   After spending seven years at SiteMinder, Tuza joined Event Hospitality & Entertainment Limited as their Technical Operations Manager, where he lives and breathes everything hotel technology.… read more »

OTA

How to Turn an OTA Acquisition into a Loyal Guest

by October 5, 2016 7:11 pm , Leave a comment

So you get a booking from an OTA. You’re excited, but also wish that the booking had come direct so you didn’t have to pay commission. It’s ok...there’s still a way to turn that OTA booking into future direct revenue.   The answer is simple: control the onsite experience. OTAs are not going anywhere soon, but there is a way to counter their strategies and make the most out of their acquisitions. The major advantage that hotels have over OTA is the onsite experience, which in turn can drive guest loyalty.    Here are a few ways to improve your hotel’s… read more »