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Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 22, 2016 2:31 pm Leave a comment

Happy Friday once again! We are back with this week’s favorite travel, tech and social media stories. This week we’re taking a look at the last minute hotel bookers and ways to effectively target them, some examples of great travel marketing campaigns that you can learn from and tips on how to set your hotel SEO strategty straight, plus a lot of exciting industry news. Happy reading and don’t forget to come back next week for more! Industry News Google Rolling Out New Tag Like Attribute for Hotel Listings Remember back in 2010 when Google rolled out “Tags” to allow… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 15, 2016 11:04 am Leave a comment

Happy Friday once again, fellow readers! We’re back with this week’s best stories on travel, tech and social media. This week’s edition has everything you need: tips from LHW on how to best target the “curious traveler”, ways in which hotels can leverage big data in order to make guests happier, why it’s time to shift focus from Millennials to the next generation of travelers and a lot more. Take a look! Hope you enjoy and have a wonderful weekend! Industry News Marriott and Starwood Shareholders Approve Merger to Become World’s Largest Hotel Company Anbang, who? We thought this day… read more »

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What is really important when it comes to investing in guests: Panel discussion at ITB Berlin

by April 11, 2016 12:18 pm , Leave a comment

At ITB Berlin 2016 TrustYou’s co-founder and CEO, Benjamin Jost, participated in a panel discussion debating if loyalty programs still make sense and what is really important when it comes to investing in guests. Further participants of the panel were Frank Astheimer, Director Retail Partnerships at Miles & More, Sarah Kennedy Ellis, Vice President Global Marketing at Sabre Hospitality Solutions and Elina Zois, Director Marriott Rewards & CRM Europe, Marriott International. See the full panel discussion here:

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 8, 2016 12:31 pm Leave a comment

Happy Friday once again and welcome back to our weekly roundup! Scroll down for a quick peak into some of our favorite headlines from the past week! Happy reading and don’t forget to come back next week for more! Industry News AccorHotels Spends Big on Home Rentals with Euro 148 Million Onefinestay Deal AccorHotels has bought upmarket home rentals business onefinestay for Euro 148 million (£117 million) and has earmarked a further Euro 64 million (£50 million) to expand the business internationally. Hilton to Temper Its Stance on Booking Direct Although his company has made it a mission to tell… read more »

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How to increase direct bookings with targeted review content

by April 5, 2016 9:03 am Leave a comment

OTA’s significantly changed the travel industry with pricing transparency and a large selection of accommodations. Yet they pose a huge challenge to individual hotels offering online bookings due to price comparisons and competition. There is almost no getting around online travel agencies: hotels benefit from large-scale marketing strategies, a broad customer base, and last minute sales. The disadvantage comes with the high commissions, which reinforces the desire for more direct bookings. Aside from the price-benefit-ratio, reviews play an important role when making a booking decision. TrustYou is the world’s largest feedback platform and supports hoteliers to make their best use… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 1, 2016 11:51 am Leave a comment

Happy Friday once again! Lots of exciting new things happening in the world of travel and hospitality this week! Check out our weekly roundup for a quick peak into some of our favorite stories from the past couple of days. Industry News Booking.com’s Rate Manager Now Available to All Hotels Worldwide Booking.com’s acquisition of PriceMatch a year ago led to BookingSuite Rate Manager, a revenue management solution for independent hotels that helps them make smarter pricing, channel, and budgeting decisions. Anbang Withdraws Starwood Bid, Clearing Way for Marriott Buyout Starwood Hotels & Resorts said Thursday that a consortium led by… read more »

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The Path of One Survey Review: An Infographic for Hoteliers

by March 30, 2016 9:33 am , Leave a comment

There is no single way travelers review their experience at a hotel online. Travelers may be loyal TripAdvisor enthusiasts, post their thoughts on social media, write an email directly to the hotel, or reach out in countless other ways. This leads to a complex environment for hoteliers to monitor where people are talking about their hotel and how these opinions impact potential new guests. The best course of action is for hoteliers to take matters into their own hands and actively encourage guests to write a review about the hotel. This is the first step to unify both where reviews are… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by March 11, 2016 11:04 am Leave a comment

Happy Friday! Welcome back to TrustYou’s weekly dose of travel, tech, and social media news and trends. Check out our favorite stories below and don’t forget to come back next week for more. Industry News ITB 2016: Google Says “Not Now, Not Ever” Will It Become an OTA Google insists it won’t move into selling travel after launching a destination search and trip-planning tool hailed as “game changing” this week. Oliver Heckmann, Google vice-president for travel and shopping, said the search giant has no plans to act as an online travel agent (OTA) “now or in the future” despite offering a ‘Book on… read more »

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The Facts About Hotel Review Scores and Rankings on Google

by March 8, 2016 9:08 am , Leave a comment

There is much chatter these days about TrustYou data on Google and what really drives improvements in the TrustScore, review summaries and local search rankings for hotels on Google. In an effort to increase transparency, let’s take a look at the facts: 1. TrustYou provides hotel review scores (TrustScores) and review summaries for more than 300,000 hotels on Google. This is visible on Google when clicking the question mark next to the hotel’s review summary. These review scores and summaries are calculated based on an analysis of quantity, quality and recency of reviews across the web as well as from… read more »