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technology stack

What’s in Your Hotel Technology Stack? (And Why Your Stack Matters)

by August 25, 2016 10:00 am , , Leave a comment

What’s your stack look like? No, that isn’t a pick-up line – it’s technology lingo to describe what software and programs a hotel uses in their day-to-day operations. It’s a term I’ve only recently seen applied to the hospitality industry, despite the fact that many other industries have been analyzing technology stacks for years. So why should you care what’s in your hotel technology stack and how can it help you achieve your goals this year (such as increased direct bookings and improved guest satisfaction)? First, let’s look at what a technology stack is.   What is a hotel technology… read more »

guest experience

Part 3 of the Hotel Mobile Technology Series: Using Mobile Technology to Improve the Guest Experience

by August 23, 2016 8:28 am Leave a comment

Technology, namely our smartphones, have become an extension of our lives. We use our phones to do just about everything; having the world at your fingertips is really all it’s cracked up to be. So it comes as no surprise that 90% of US travelers use their phones while they travel, according to TripAdvisor. With so many travelers on their phones, there’s a lot of value your property can bring to the guest experience. There are a number of useful ways to interact with your customers when they’re on and off your property. Here are just a few ways you… read more »

mobile bookings

Part 2 of the Hotel Mobile Technology Series: Why Your Hotel Should Be Prepared for Mobile Bookings

by August 18, 2016 8:00 am , Leave a comment

Mobile devices are a powerful tool for travelers, providing access to information and sales.  Travel research on mobile devices continues to grow.  This year will be the first time mobile bookings are higher than desktop reservations. Shoppers make a growing number of decisions in micro-moments.  They often have only a few moments to spare and rely on their phone for online information.  In fact, smartphone bookings outpace tablet bookings, supporting a transition to on-the-go transactions. Mobile bookings include a large segment of last-minute purchases.  Impulse purchases depend on one main thing: making a great first impression.  Websites won't get a second… read more »

hotel mobile technology

Part 1 of the Hotel Mobile Technology Series: Improve Conversions and Capture Attention with Mobile Users

by August 16, 2016 10:00 am , , Leave a comment

Welcome to part one of our four part blog series on hotel mobile technology! Over the next two weeks, we will discuss how to use hotel mobile technology to positively impact the entire guest experience. Part one will focus on the first stage of a guest’s travel journey: online hotel research.   The shift to mobile devices for planning and booking is a big opportunity for travel brands.  Mobile bookings are expected to surpass desktop transactions for the first time ever.  If you're focused on improving your hotel’s booking app, keep in mind conversions start long before the reservation itself.  Nearly… read more »

hotel technology time saving

The Purpose of Saving Time with Hotel Technology

by August 11, 2016 10:00 am , , Leave a comment

Hotel technology is more important and prevalent in today’s world than ever before. Technology makes our lives easier as it completes tasks that we cannot or simply don’t want to manage. Many companies, especially software companies, promise to save us time which in turn saves us money and stress. Efficiency is top of mind for all types of business owners from small independent hoteliers, to the general managers of the world’s largest hotels. But, the real value of hotel technology goes far beyond simply saving us time.   Software’s Simple Purpose First and foremost, the real value of hotel technology is… read more »

hero-nick-5

Why Do Hotels Want Me To Submit Feedback?

by August 9, 2016 11:00 am , Leave a comment

I am one of those people who always needs to know why I should do something before I am motivated to do it. Question everything: that’s what I have always been taught. So when I am traveling and I receive one of those emails from my hotel asking for my feedback, it makes me wonder: who is going to read this, and what are they trying to get out of it? My first optimistic thought is: “Oh, the staff wants me to write a glowing recommendation about how amazing everything in the hotel is, so that they can impress their… read more »

rio brazil

Four Things Travelers to Rio Will Find Delightful (And Three Things They Won’t)

by August 4, 2016 2:49 pm , , Leave a comment

With the Games in 2016 Rio de Janeiro just around the corner, thousands of visitors are already making their journey into the city. With a series of issues casting a shadow over traveler expectations,  it seemed an appropriate time to clear up some confusion. To examine what the hotels in Rio have to offer, we’ve analyzed customer reviews of 589 hotels. The research revealed that hotels in Rio de Janeiro have an average TrustScore of 81.25, with positive reviews in pool service, childcare, laundry service, and security as the main drivers of success. In addition, service through the country rated… read more »

Hotel-Lobby

The Future of Guest Feedback: Proactive vs. Predictive Experiences

by August 2, 2016 10:00 am , , Leave a comment

In every area of business, being proactive beats being reactive. For example, if investors can follow the ebbs and flows of the stock market, they can predict when to invest and when to hold back – garnering a profit. The same is true in hospitality. However, this notion of being proactive rather than reactive when it comes to providing positive guest feedback is still a foreign concept to many. It doesn’t just mean offering your guests a pleasant stay in the hopes of a positive review. Rather,  it's about actually understanding the needs of each individual guest to provide them with the best experience.… read more »

hotel

Leverage Traveler’s Online Preferences to Drive Hotel Bookings

by July 27, 2016 10:00 am , Leave a comment

All travelers consider and prioritize different hotel profile elements during the search-shop-buy process, but certain aspects consistently make the list.  In one of my recent blog posts, I mentioned some key elements of hotel profiles and why they were important. Location, price, reviews, and ease of booking typically influence the final hotel booking decision. Aside from adding these elements to your hotel profile, you can also use this information to drive hotel bookings. Here's a few tips to get you started:   Location   Whether a guest is traveling for business or leisure, location is always a significant factor in booking.  Established hotels obviously can't… read more »

online hotel profile

What Travelers Look for in Online Hotel Profiles

by July 19, 2016 5:00 pm , Leave a comment

In today's world, travelers suffer from information overload and too many choices.  Online travel agencies are popular not only for price comparisons, but also to sort through options quickly.  By presenting necessary information in a consistent, easy-to-find format, individual properties can provide the same advantage. Since customers tend to skim information now, these facts don't need to be detailed.  Use white space, checklists and/or bullet points to pinpoint answers quickly.  Business travelers in particular are focused on facts, so state those first and then provide links or supplemental descriptions to appeal to emotions.  When information is split between multiple pages,… read more »