Latest Posts


3 Ways to Drive More Direct Bookings

by June 29, 2016 2:35 pm Leave a comment

Your hotel website is the first impression to potential guests, therefore, it should be seamless if you want to drive bookings. There are many ways to enhance your website, but often overlooked are the features that help highlight trust and transparency in the booking process. Guest feedback and ratings, along with Triptease’s Price Check widget are both add-ons that help hotels showcase the information travelers need to make booking decisions. We took a closer look into these two tools to see how they link up.   Guest Feedback Guest feedback is one of the most important factors behind a hotels’… read more »


How Google’s Rich Snippets Features Drives Hotel Bookings

by June 27, 2016 9:30 am , Leave a comment

Considering how important search is in the buyer’s journey – 60% of travelers turn to search first when looking for accommodations– it’s surprising why more hoteliers don’t make use of one of Google’s best features: rich snippets. What are Google’s Rich Snippets? Think of rich snippets as extra information that Google lets you provide that appear underneath your page title and URL in search engine results. Translation = They’re extra little goodies you can use to influence travelers to click on your hotel listing versus a competitor’s, helping you drive direct bookings. You can see the rich snippets (the information… read more »


How Google Hotel Reviews Impact Your Hotel

by June 21, 2016 3:51 pm , , Leave a comment

There is a lot of buzz lately about hotel reviews on Google and what really drives improvements in ratings, review summaries, and local search rankings for hotels. As of recent, a few online reputation providers now offer hotels the ability to push their solicited guest reviews directly to Google.   As an example, earlier this year TrustYou launched TrustYou Stars, a guest satisfaction survey solution that allows hotels to collect guest reviews and then push them to Google as a Google review that is shown below the review summary. TrustYou also provides hotel review scores and review summaries for more than 300,000 hotels on Google. These review scores… read more »


TrustYou Technology Will Benefit Both Attendees and Exhibitors at HITEC 2016

by June 2, 2016 8:47 pm , Leave a comment

The TrustYou team will be at the Hospitality Industry Technology Exposition & Conference (HITEC) in New Orleans, LA the week of June 20th - 23rd. HITEC is the world’s largest hospitality technology show, so it seemed only fitting that TrustYou utilize this outlet to showcase the world’s largest guest feedback platform. The TrustYou guest feedback platform collects and analyzes nearly 3 millions traveler reviews, surveys, and social posts each week for over 500,000 global hotels. Travels sites like KAYAK,, and Google use this data to help enhance the traveler’s search-shop-buy process. And now with the introduction of TrustYou’s new… read more »


It’s Here! The Recommended Method (and Cadence) of Responding to Reviews

by May 25, 2016 2:03 pm , , Leave a comment

Over the past few years, you may have heard multiple, and often differing, opinions on how hotels should respond to online reviews. Recently, Cornell released a study that helps hotels answer the age-old question. The study found correlations between reviews and hotel revenue and that there are two key limitations on how review responses lead to revenue improvements: 1). Too many responses is worse than offering no response and 2). Consumers more appreciate responses to negative reviews. So how can hotels utilize this information to update their current response process? Here are a few tips and guidelines. Prioritizing Review Responses… read more »


Out With the Old, In With the New: Everything You Need to Know about the Recent TrustScore Update

by May 17, 2016 8:09 am Leave a comment

Since 2008, the TrustYou “TrustScore” has served as a badge of honor for hotels. It is calculated based on verified reviews from across the web and serves as an independent, third party score of a hotel. Thousands of hotels proudly display it on their hotel websites, helping to impact their direct bookings. And the scores influence millions of travelers around the world who see the hotel ratings on the world’s leading travel sites like Google, KAYAK, Skyscanner and many others. Now that the history lesson is over, here’s the big news! As of June 1, 2016, the TrustScore widget will… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 22, 2016 2:31 pm Leave a comment

Happy Friday once again! We are back with this week's favorite travel, tech and social media stories. This week we're taking a look at the last minute hotel bookers and ways to effectively target them, some examples of great travel marketing campaigns that you can learn from and tips on how to set your hotel SEO strategty straight, plus a lot of exciting industry news. Happy reading and don't forget to come back next week for more! Industry News Google Rolling Out New Tag Like Attribute for Hotel Listings Remember back in 2010 when Google rolled out “Tags” to allow… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 15, 2016 11:04 am Leave a comment

Happy Friday once again, fellow readers! We're back with this week's best stories on travel, tech and social media. This week's edition has everything you need: tips from LHW on how to best target the "curious traveler", ways in which hotels can leverage big data in order to make guests happier, why it's time to shift focus from Millennials to the next generation of travelers and a lot more. Take a look! Hope you enjoy and have a wonderful weekend! Industry News Marriott and Starwood Shareholders Approve Merger to Become World's Largest Hotel Company Anbang, who? We thought this day… read more »

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What is really important when it comes to investing in guests: Panel discussion at ITB Berlin

by April 11, 2016 12:18 pm , Leave a comment

At ITB Berlin 2016 TrustYou's co-founder and CEO, Benjamin Jost, participated in a panel discussion debating if loyalty programs still make sense and what is really important when it comes to investing in guests. Further participants of the panel were Frank Astheimer, Director Retail Partnerships at Miles & More, Sarah Kennedy Ellis, Vice President Global Marketing at Sabre Hospitality Solutions and Elina Zois, Director Marriott Rewards & CRM Europe, Marriott International. See the full panel discussion here: