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Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by February 12, 2016 12:36 pm Leave a comment

Happy Friday, everyone! We’re glad you’re here. This is the place where each week we bring you a short list of must read articles that will arm you with useful insights about what’s going on in the hospitality world. Here are our favorite picks for the past week! Happy reading! Industry News Direct Reservations Help TripAdvisor Book Profit Beat Travel review website operator TripAdvisor Inc reported better-than-expected quarterly revenue and profit as more users reserved hotels using a new system that allows direct bookings from its website. Expedia Setting Sail to Monopolize US Travel Industry As online bookings are less… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by February 5, 2016 1:11 pm Leave a comment

Happy Friday! Did you miss your travel and hospitality news this week? No need to worry! We’ve put together our weekly roundup to bring you the latest in the industry. I hope you find it interesting. Have a great weekend and don’t forget to check back next week for more great picks! Industry News TripAdvisor Instant Booking Finally Expands to More Markets TripAdvisor has expanded instant booking for hotels to nine English-speaking countries, including Australia, Canada, India, Ireland, Malaysia, New Zealand, Philippines, Singapore and South Africa. How Expedia Is Rebuilding Its Presence in China Expedia, after selling its stake in… read more »

NEW

5 Easy Steps to Get More Review Content on Google

by February 2, 2016 2:42 pm , Leave a comment

We all know: having as much content on Google as possible helps to get ahead of the game. Travelers use search engines to get an overview of hotel options in their desired destination and already start making booking decisions. According to Statista, search engines are the most used source for U.S. citizens (73%) for deciding where to go on family vacation. Therefore, it is definitely recommended to have as much information as possible among the search results about the accommodation, pricing, and of course guest reviews. The latter play a very important role in the booking process. A TrustYou study*… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by January 29, 2016 3:38 pm Leave a comment

Alas, Friday has arrived! It comes time for your usual weekly dose of travel, tech, and social media industry highlights. Lots has happened this week within our ever-changing industry, and we remain here to help hotels make the most informed decisions through our curated list. Happy reading and stop by next week for our next edition of the weekly roundup! Industry News Challenges in Travel Booking 2016: TripAdvisor Isn’t Afraid of Google’s New Products TripAdvisor’s global product senior vice president addresses the giant search engine, Google, comparing the two companies and their relationship. TrustYou Announces Partnership with PLP Tourism and… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by January 22, 2016 12:46 pm Leave a comment

Happy Friday! This week is coming to an end and that means it is time for us to look back at this week’s industry highlights. See below for insights into everything from social media trends and mobile bookings stats, to modern hotel marketing and new product releases. Happy reading! Industry News TrustYou Releases TrustYou Stars to Help Hotels Get More Reviews and Enhance Content on Google TrustYou has launched a new product, TrustYou Stars, aimed at helping hotels gain more reviews and enhance their review content by seamlessly pushing guest satisfaction survey reviews to Google. These reviews are also incorporated… read more »

Google.PNG

How Hotels Can Stay Competitive in 2016

by January 19, 2016 5:52 am , Leave a comment

Mobile bookings are the name of the game this year. As is making the travel research and purchase process as simple and visually appealing as possible. When it comes to the valuable real estate of a mobile screen, travelers need their hotel research to be relevant and lightening fast, take as few clicks as possible, and be more visual than ever. And a hotel’s job this year is to ensure that across all platforms—especially the search engines, where a majority of travelers start their travel planning—they are contributing to making the experience better. Those that do will outpace their competitors. TrustYou… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by January 8, 2016 7:25 am Leave a comment

Happy Friday once again and a happy new year! The holiday break has flown by; did you all have a good time off? We are excited to be back with our usual weekly roundup, bringing you the latest in the industry. From mobile marketing trends to hotel loyalty programs and smart travel predictions, here are the headlines worth skimming. Happy reading and don’t forget to check back next week for more!   Industry News TripAdvisor Focuses Instant Booking on the Hotels and Markets that Matter “We believe that the 80/20 rule applies in the hotel world and whether a hotel on page 5… read more »

Data

Big Data Is Worthless. How to Transform Reviews From Big Data into Something Useful.

by January 7, 2016 9:09 am Leave a comment

Big data—in its current form, at least—is dead to me. I know this is a strong statement in a world seemingly powered by the concept, but companies simply are not using big data properly, rendering it useless for driving change and increasing revenue. Case in point, back in my corporate days, researchers would present numbers without any context or action. A statement that conversions are up 6% or ratings have decreased 8% means nothing without the story—the before, the goals, the changes along the way that are influential. It’s high time we replaced big data with smart data. Smart data… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by December 18, 2015 12:06 pm Leave a comment

Happy Friday once again! It’s starting to feel a lot like Christmas, doesn’t it? It’s not long now after all! This week, our office has already been in full Christmas mode, but before we all take off on our holidays, here’s a look at some of this week’s stories and top travel trends to watch in 2016 in an end of the year roundup! As we’ll be on a short break over Christmas, we wish you all a wonderful holiday season and a spectacular new year!   Industry News   Some of the Key Drivers Expected to Fuel Expedia’s Growth… read more »