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brand loyalty

Can Hotel Apps Build Instant Brand Loyalty?

by September 21, 2016 10:00 am , , Leave a comment

If there’s one word we’re all concerned about in the hospitality industry, it’s brand loyalty – and how to get more of it from our guests. We roll out the red carpet (figuratively and sometimes literally), try to give impeccable service, anticipate demands before they’re even made; yet we’re all still struggling with brand loyalty. Are native hotel apps the solution to finally cracking the brand loyalty problem, once and for all? First, let’s take a look at the pros and cons of native hotel apps (the ones many hotel brands have such as Starwood, Marriott, Mandarin, etc.):   Pros and… read more »

hotel basics

Back to Hotel Basics: Offering Guests a Good Night’s Sleep

by September 15, 2016 11:11 pm , Leave a comment

No matter what your hotel is proud of most, stop for a moment and remember the hotel basics.  Much as you might hate to admit it, at the heart of every booking of every hotel is one driving factor: guests need a place to sleep.    Don’t lose sight of this basic hotel need or you’ll end up with a contingent of grumpy travelers checking out in the morning – or worse, not telling the hotel directly and instead sharing a bad review to colleagues or online.  Fifty-five percent of travelers said they look for reviews that specifically address sleep quality… read more »

hotel experience

How Reviews Help Improve the Hotel Experience

by September 14, 2016 10:30 am , , Leave a comment

Most hoteliers and property owners have a love-hate relationship with online reviews. Some reviews are fair and just, while others are purposefully hurtful, or even worse, fake. In Cloudbeds’ opinion, we believe that reviews are a unique opportunity for hotels to improve the hotel experience they provide to guests. Reviews, both negative and positive, can help identify actionable changes for your property. Use your hotel’s reviews to your advantage and find ways to elevate your guest’s experience.   Find Unidentified Positives and Negatives   People often turn to online review platforms when they’re either super pleased or generally aggravated about… read more »

guest engagement

How Guest Engagement Can Help Your Hotel

by September 1, 2016 10:00 am , , Leave a comment

Have you seen the phrase guest engagement mentioned more recently? You may have seen it here, here, or even here. As with every new buzzword in hospitality, guest engagement is getting a lot of attention, for good reason.   Guest Engagement Is…   Guest engagement stems from the marketing principle of “customer engagement”, which has been defined as the act of “creating deep connections with customers that drive purchase decisions, interaction, and participation”. When applied to the hospitality industry, the strategy asks hotels to establish a relationship with guests in order to influence their behaviors on-site. For example, imagine a… read more »

post-stay feedback

Part 4 of the Hotel Mobile Technology Series: Harnessing Post-Stay Feedback and Reviews from Mobile Users

by August 30, 2016 9:00 am , , Leave a comment

Mobile devices make instant gratification possible. Travelers can immediately snap a photo on their cell phone during a trip and email it to family or upload it to Facebook. In fact, over half of U.S. travelers who use mobile internet during their trip are making trip-related updates on social media. But how can hotels encourage this type of on-site and post-stay feedback through the traveler journey? We’ve already shared how to harness social media as a marketing tool before a customer’s trip and to improve their experience during their visit. The final stage in the traveler journey is sharing the… read more »

technology stack

What’s in Your Hotel Technology Stack? (And Why Your Stack Matters)

by August 25, 2016 10:00 am , , Leave a comment

What’s your stack look like? No, that isn’t a pick-up line – it’s technology lingo to describe what software and programs a hotel uses in their day-to-day operations. It’s a term I’ve only recently seen applied to the hospitality industry, despite the fact that many other industries have been analyzing technology stacks for years. So why should you care what’s in your hotel technology stack and how can it help you achieve your goals this year (such as increased direct bookings and improved guest satisfaction)? First, let’s look at what a technology stack is.   What is a hotel technology… read more »

guest experience

Part 3 of the Hotel Mobile Technology Series: Using Mobile Technology to Improve the Guest Experience

by August 23, 2016 8:28 am Leave a comment

Technology, namely our smartphones, have become an extension of our lives. We use our phones to do just about everything; having the world at your fingertips is really all it’s cracked up to be. So it comes as no surprise that 90% of US travelers use their phones while they travel, according to TripAdvisor. With so many travelers on their phones, there’s a lot of value your property can bring to the guest experience. There are a number of useful ways to interact with your customers when they’re on and off your property. Here are just a few ways you… read more »

mobile bookings

Part 2 of the Hotel Mobile Technology Series: Why Your Hotel Should Be Prepared for Mobile Bookings

by August 18, 2016 8:00 am , Leave a comment

Mobile devices are a powerful tool for travelers, providing access to information and sales.  Travel research on mobile devices continues to grow.  This year will be the first time mobile bookings are higher than desktop reservations. Shoppers make a growing number of decisions in micro-moments.  They often have only a few moments to spare and rely on their phone for online information.  In fact, smartphone bookings outpace tablet bookings, supporting a transition to on-the-go transactions. Mobile bookings include a large segment of last-minute purchases.  Impulse purchases depend on one main thing: making a great first impression.  Websites won't get a second… read more »

hotel mobile technology

Part 1 of the Hotel Mobile Technology Series: Improve Conversions and Capture Attention with Mobile Users

by August 16, 2016 10:00 am , , Leave a comment

Welcome to part one of our four part blog series on hotel mobile technology! Over the next two weeks, we will discuss how to use hotel mobile technology to positively impact the entire guest experience. Part one will focus on the first stage of a guest’s travel journey: online hotel research.   The shift to mobile devices for planning and booking is a big opportunity for travel brands.  Mobile bookings are expected to surpass desktop transactions for the first time ever.  If you're focused on improving your hotel’s booking app, keep in mind conversions start long before the reservation itself.  Nearly… read more »

hotel technology time saving

The Purpose of Saving Time with Hotel Technology

by August 11, 2016 10:00 am , , Leave a comment

Hotel technology is more important and prevalent in today’s world than ever before. Technology makes our lives easier as it completes tasks that we cannot or simply don’t want to manage. Many companies, especially software companies, promise to save us time which in turn saves us money and stress. Efficiency is top of mind for all types of business owners from small independent hoteliers, to the general managers of the world’s largest hotels. But, the real value of hotel technology goes far beyond simply saving us time.   Software’s Simple Purpose First and foremost, the real value of hotel technology is… read more »