Online Bookings Research: Understanding Traveler Behavior for Smarter Hotel Marketing

by May 9, 2017 4:00 pm 网络研讨会

At the beginning of this year, the hotel industry became rich with new traveler research and insights. In three distinct traveler studies, we uncovered: the top sites where travelers search for and book hotels, what travelers see and click on when searching for hotels, and how travelers view and interact with hotel websites. In this 1-hour webinar, attendees will learn more about these traveler behaviors and discover ways to implement smarter hotel marketing as a result.

The researchers at TrustYou, Fuel Travel, and Travel Tripper uncover:

- Why Google presence is so important, and how to influence your hotel rankings
- How current hotel ratings may be impacting your bookings
- How to use search marketing to your hotel's benefit
- PPC vs SEO: Why both are instrumental to your hotel marketing strategy
- What hotels can do to beat direct competitors and OTAs


  • Valerie Castillo, Senior Director of Marketing, TrustYou
  • Stuart Butler, COO, Fuel Travel
  • Tristan Heaword, Director of Digital Marketing, Travel Tripper


Watch the Recording: