TrustYou Introduces a New Era of Trust With Company Repositioning and a New Approach to Customer Relationships

by February 15, 2022 10:13 am

Munich, 15 February 2022 - TrustYou announces today the next step of their nearly 14-year journey in hospitality technology. Recognizing the need to evolve, just as the entire hospitality industry has since the start of the pandemic, TrustYou introduces a “New Era of Trust” with a brand position meant to instill confidence and build stronger relationships. The company has visually implemented this change with an adapted logo and brand color palette to reinforce their core values in a changed industry: trust, relationships, quality, technology, and innovation. 

The “New Era of Trust” is represented in their stunning new brand campaign. Watch the video here


TrustYou’s Guest Experience (GX) Platform is an intelligent, integrated, modern solution used by over 100,000 hotels across 100+ countries. The company attributes their success to a customer-centric approach, calling it “relationship innovation”. It encourages their team to create tailored solutions that meet the hotelier’s individual needs. Likewise, hoteliers are embarking on the same journey of navigating the balance between physical distance, technology, and customer service. That’s why many hotels have introduced live messaging and survey tools to enable contactless communications and real-time feedback. These solutions, found within TrustYou Live Experience, bring hoteliers closer to the guests while keeping both parties as safe as possible. 


Benjamin Jost, Founder & CEO of TrustYou explains, “One of TrustYou’s main goals is to ensure our partners that they are not just one of many, but that we are building long-lasting, successful relationships. We understand their core challenges and create solutions that meet the demands of both hoteliers and guests. Our new brand identity embraces this approach as it represents loyal relationships, creates confidence, and enables trust.” 


To learn more about the updated logo, color palette, and brand guidelines , please visit:   


Find out more at 


About TrustYou 


TrustYou is on a mission to make communication and feedback simpler and more productive. All communication channels, together in one place, is the new way of doing business. Today, customers expect instant responses on their preferred communications channels. As a subset of communication, feedback is the foundation to build better products, services and companies. 

TrustYou helps companies win through the power of listening and provides a Guest Experience (GX) Platform that makes listening to customers easy, powerful, and actionable. The platform unlocks the potential of guest feedback and helps to: 

  • Create unlimited opportunities to listen and respond to guests’ needs.
  • Understand all reviews across the web and make better business decisions.
  • Publish hotel reviews on the website and on Google and allow positive feedback to influence bookings.

TrustYou empowers companies to earn trust, make better decisions, and ultimately, win. 

Find more information on TrustYou and our GX platform on


Press contact

Katharina Heitmann