Lotte Hotels and Resorts Partners With TrustYou To Manage And Improve Its Online Reputation
TrustYou to Provide Lotte Hotels and Resorts with superior online reputation management tools
Munich, Germany and New York, USA – May 13, 2015 – TrustYou, the inventor of the Meta-ReviewTM and global online reputation management leader, has partnered with Lotte Hotels & Resorts, the largest hotel group in Korea, to offer reputation management tools to it’s properties.
“We focus heavily on our guests, with the goal of delivering the best service around. We want our guests to fall in love with our hotels during their stay. Working with TrustYou, we will be able to gain and analyze guest feedback to ensure that all of our hotels are living up to our goals and brand promises,” said Joseph Nam, Vice President of Marketing Division at Lotte Hotels and Resorts.
The TrustYou platform provides hotels and brands with a simple-to-use tool for monitoring and responding to online travel reviews. Using TrustYou’s monitoring tool, hotels can measure their performance across hundreds of travel sites as well as track review trends over time. In addition, brands can ensure that all of their hotels are consistent with brand guidelines in both management responses to reviews and scores for various attributes like service, room, food, etc.
“As the largest hotel group in Korea, Lotte Hotels and Resorts wants to maintain its stellar reputation with guests across all of its hotels. We are excited to work with Lotte Hotels and Resorts to provide all the tools they need to effectively manage their brand’s online reputation,” said Frederick Wong, Vice President of Sales, Asia at TrustYou.
For additional information about TrustYou, please contact Margaret Ady at firstname.lastname@example.org.
TrustYou’s Mission is to positively influence travelers’ decisions. Reviews and user-generated content now rank #1 in influencing travelers’ hotel selections and industry reputations. Digesting all of these opinions, however, is beyond any one person’s capacity. Each day things become more complicated because millions of new opinions in thousands of formats and dozens of languages enter the fray. TrustYou searches, analyzes and distills hundreds of millions of opinions scattered across this vast, fragmented market. Our products are extensively used by suppliers – hotels, accommodations, restaurants – to provide travelers with better services and enhanced offerings by monitoring, surveying and acting upon all worldwide guest feedback. Travel intermediaries – OTAs, meta-search, destination marketers – use TrustYou’s Meta-Reviews™ to help travelers purchase wisely. TrustYou’s Meta-Reviews™ are based solely on verified travel reviews. They do not include data from TripAdvisor. To learn more, visit trustyou.wpengine.com.