Happy Friday! Here’s our weekly roundup of travel tech, social media and reputation management so that you are up to speed with the key industry news and trends. Happy reading! How to find time to respond to online reviews Three tips for using reviews to leverage cross-platform trends How mobile is set to take over the travel industry in 2015 Airline and hotel apps less popular than OTA apps with Millennials Airbnb usage to surpass hotel companies, but not for business travel Why business travel is never going to be the same after 2015 51% of world uses social media:… read more »
Anecdotally, most hoteliers will agree that reviews and online user-generated content are important for business. Quantifying this importance, however, is often difficult. We recently developed a study together with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU, Preston Robert Tisch Center for Hospitality and Tourism to better understand the effect that online reviews have on hotel conversion rates and pricing at the point of purchase. The study is the first of its kind using simulated booking engines and heat mapping technology to determine consumers’ hotel choices. The findings reveal that reviews do indeed have a significant impact on… read more »
I’m not gonna lie, I was inspired by The Standard’s 2014 calendar. Who doesn’t love reading through bizarre hotel reviews, especially when they are accompanied by great photography? The calendar got me thinking about what other crazy reviews are out there in cyberspace. TrustYou has a database of more than 250 million hotel reviews to peruse, so I took a look. Below is a collection of twelve fun, funny, quirky, and slightly bizarre comments written within the last year, pulled from TrustYou’s database. All hotel names were removed. “In another review of this hotel, I compared my stay to "hugging… read more »
I recently saw a quote float by on Facebook (which, of course, I can’t find anymore so forgive the paraphrase) about how we spend our entire youths dedicated to getting the righteous A, but as adults there aren’t any A’s. They never matter again. It got me thinking about how true this is, unless you’re a hotel. Online hotel reviews are the grown up A’s, or F’s, such as the case may be. And the perfect hotel stay I was talking about in my last post is that all-too-rare A++, exceeds expectations, went-above-and-beyond. For most hotels, this won’t happen very… read more »
Five-Star Luxury Brand Displays Score & Reviews from Major Review Sites Under Guest Testimonial Section Trump Hotel Collection, an exquisitely curated five-star brand with properties in prime locations, is known as much for its service as it is for the caliber of the properties boasting the name. The attentive hotel teams do more than tell guests they offer superior service, they deliver it time and time again. As evidenced from superior rankings and reviews across numerous sites with guest-authored feedback, including TripAdvisor, Booking.com, Yelp! and Expedia.com, those who stay at a Trump Hotel are impressed by the “absolutely spectacular” service. … read more »
