Tag Archive: hotel reviews

Hotel Reviews: It’s a Fact, They’re An Integral Part of the Booking Process

by October 4, 2013 8:33 am

Once upon a time guests went to a handful of review sites to decide on a hotel, then they left and went to book. Now reviews tie directly into booking. Twitter: TrustYou Facebook: TrustYou In Eye for Travel’s 2013 tips for hotel distribution, I was particularly struck by their firmness that not only do hotels need to be on top of responding, but “hotels have to feature such content - hotel reviews - to secure bookings.” We’ve known this all along at TrustYou, which is why we offer a TrustScore for our hotel websites. We call it “Reputation Marketing”: getting… read more »

Online Hotel Reviews & the Emotional Connection

by September 27, 2013 8:17 am

I recently saw a quote float by on Facebook (which, of course, I can’t find anymore so forgive the paraphrase) about how we spend our entire youths dedicated to getting the righteous A, but as adults there aren’t any A’s. They never matter again. It got me thinking about how true this is, unless you’re a hotel. Online hotel reviews are the grown up A’s, or F’s, such as the case may be. And the perfect hotel stay I was talking about in my last post is that all-too-rare A++, exceeds expectations, went-above-and-beyond. For most hotels, this won’t happen very… read more »

Trump Hotel Collection Trumps Competition

by September 26, 2013 8:13 am

Five-Star Luxury Brand Displays Score & Reviews from Major Review Sites Under Guest Testimonial Section Trump Hotel Collection, an exquisitely curated five-star brand with properties in prime locations, is known as much for its service as it is for the caliber of the properties boasting the name.  The attentive hotel teams do more than tell guests they offer superior service, they deliver it time and time again. As evidenced from superior rankings and reviews across numerous sites with guest-authored feedback, including TripAdvisor, Booking.com, Yelp! and Expedia.com, those who stay at a Trump Hotel are impressed by the “absolutely spectacular” service. … read more »

Hotel Websites are B-O-R-I-N-G: Guests Get Real Info from Reviews

by August 13, 2013 9:16 am

It took a lot of years for the hotel industry as a whole to buy in to the importance of keywords and content optimization for boosting web rankings. Now it seems like 95% are there—and the unfortunate result for users is drab, meaningless hotel copy. There’s the general overuse of the location name on hotel websites (this New York City hotel features, this Paris hotel features, etc.). Just a reminder, the consumer knows where your hotel is by the time they’re at your website, so this is useless content.  I also see a lot of the complicated, awkwardly placed keyword… read more »