Before Redesigning the Lobby, Find Out What Business Travelers Really Want
July 23, 2015 4:09 pm
Trends & Insights
Many brands have been fast at work inventing new approaches to stay ahead in an über-connected business travel world that is increasingly populated by Millennials. Everything from social media concierges and virtual cocktail bars to communal lobbies and apps connecting travelers in the same hotel have come on the scene. While catering to connected business travelers and Millennials is essential, a recent study shows that the basics are still what matter most to business travelers. The study of review data and the attributes travelers use to select a hotel—undertaken by TrustYou and Donna Quadra-Felitti Ph.D., Director of the School of… read more »