Author Bio

Valerie Carboni

Valerie leads our fearless team of content writers, field marketing experts, and hospitality-focused marketers here at TrustYou. Her adventure has taken her from her hometown of Arlington, VA, all the way out to San Diego, CA, where the nice weather has reinvigorated her creative spirit.

Articles By Valerie Carboni...

How to Turn an OTA Acquisition into a Loyal Guest

Valerie Carboni // October 5, 2016

So you get a booking from an OTA. You’re excited, but also wish that the booking had come direct so you didn’t have to pay commission. It’s ok...there’s still a way to turn that OTA…

TrustYou 6.0: Introducing a Brand New TrustYou

Valerie Carboni // October 5, 2016

This past year, we as consumers have experienced some extreme updates of some of our favorite apps and devices. From Instagram to Snapchat, to the new iOS 10, 2016 definitely seems like the year of…

Can Hotel Apps Build Instant Brand Loyalty?

Valerie Carboni // September 21, 2016

If there’s one word we’re all concerned about in the hospitality industry, it’s brand loyalty – and how to get more of it from our guests. We roll out the red carpet (figuratively and sometimes…

How Guest Engagement Can Help Your Hotel

Valerie Carboni // September 1, 2016

Have you seen the phrase guest engagement mentioned more recently? You may have seen it here, here, or even here. As with every new buzzword in hospitality, guest engagement is getting a lot of attention,…

Part 4 of the Hotel Mobile Technology Series: Harnessing Post-Stay Feedback and Reviews from Mobile Users

Valerie Carboni // August 30, 2016

Mobile devices make instant gratification possible. Travelers can immediately snap a photo on their cell phone during a trip and email it to family or upload it to Facebook. In fact, over half of U.S.…

What’s in Your Hotel Technology Stack? (And Why Your Stack Matters)

Valerie Carboni // August 25, 2016

What’s your stack look like? No, that isn’t a pick-up line – it’s technology lingo to describe what software and programs a hotel uses in their day-to-day operations. It’s a term I’ve only recently seen…

Part 2 of the Hotel Mobile Technology Series: Why Your Hotel Should Be Prepared for Mobile Bookings

Valerie Carboni // August 18, 2016

Mobile devices are a powerful tool for travelers, providing access to information and sales.  Travel research on mobile devices continues to grow.  This year will be the first time mobile bookings are higher than desktop…

Part 2 of the Hotel Mobile Technology Series: Why Your Hotel Should Be Prepared for Mobile Bookings

Valerie Carboni // August 18, 2016

Mobile devices are a powerful tool for travelers, providing access to information and sales.  Travel research on mobile devices continues to grow.  This year will be the first time mobile bookings are higher than desktop…

Part 1 of the Hotel Mobile Technology Series: Improve Conversions and Capture Attention with Mobile Users

Valerie Carboni // August 16, 2016

Welcome to part one of our four part blog series on hotel mobile technology! Over the next two weeks, we will discuss how to use hotel mobile technology to positively impact the entire guest experience. Part…

The Purpose of Saving Time with Hotel Technology

Valerie Carboni // August 11, 2016

Hotel technology is more important and prevalent in today’s world than ever before. Technology makes our lives easier as it completes tasks that we cannot or simply don’t want to manage. Many companies, especially software companies,…

Four Things Travelers to Rio Will Find Delightful (And Three Things They Won’t)

Valerie Carboni // August 4, 2016

With the Games in 2016 Rio de Janeiro just around the corner, thousands of visitors are already making their journey into the city. With a series of issues casting a shadow over traveler expectations,  it…

The Future of Guest Feedback: Proactive vs. Predictive Experiences

Valerie Carboni // August 2, 2016

In every area of business, being proactive beats being reactive. For example, if investors can follow the ebbs and flows of the stock market, they can predict when to invest and when to hold back –…