Trump Hotels: Case Study

by September 2, 2012 7:22 am Customer Stories

Trump Hotel Collection Trumps Competition with Excellent Service, Transparency & TrustScore Proof

Five-Star Luxury Brand Displays Score & Reviews from Major Review Sites Under Guest Testimonial Section Trump Hotel Collection, an exquisitely curated five-star brand with properties in prime locations, is known as much for its service as it is for the caliber of the properties boasting the name. The attentive hotel teams do more than tell guests they offer superior service, they deliver it time and time again. As evidenced from superior rankings and reviews across numerous sites with guest-authored feedback, including TripAdvisor,, Yelp! and, those who stay at a Trump Hotel are impressed by the “absolutely spectacular” service. Further proof is Trump International Hotel & Tower Toronto® being rated the number one hotel in the city on TripAdvisor.

The luxury brand made the decision to be completely transparent by posting reviews on its site under the guest testimonial section. Whether receiving a perfect score or constructive feedback, a sampling of reviews is there for all to see. Headlining the reviews is the TrustScore; a barometer of guest satisfaction. This ranking, based on a possible top billing of 100, is a compilation of guest feedback across all major user-generated review sites to measure how a hotel is rated in one single, easy-to-read, centralized “TrustScore.” Content from over 250 sites go into the determination of this score.