The travel and hospitality scene is constantly changing and always moving forward. Guests check-in and check-out at a fast pace and the industry has adapted to a rapid flow of ever changing faces, demographics, trends, and expectations.
In this competitive market, it’s most often the loyal guests that truly make a difference in the bottom line. Big industry players have noticed the impact of loyalty programs and have even been able to link them to direct bookings. It is now known that a wave of loyal guests can have a great impact on both profit and reputation.
In this industry, options are endless and guests have a large range of hotels and accommodations to choose from. Loyalty is rare and should definitely be nurtured and rewarded.
Learn the best ways of doing so from our best practice guide!