Think it's only important to respond to negative guest reviews? Think again! By responding to positive reviews, hotels are able to produce more good will with future travelers looking to book. In a consumer research study, 78% of respondents said that seeing a management response makes them feel that a hotel cares about its guests. And 68% said that they are more likely to book at a hotel with management responses over a comparable hotel with no responses. Build your response library by taking a look at these quick tips for building a great response to positive guest reviews.
Other Best Practices
How to Respond to Positive Reviews
Replying to positive feedback may not be your number one priority, but we encourage you to take your time and respond as much as you can to your guests’ praises. By saying a genuine thank you, you may turn a one-time satisfied customer into a returning, delighted guest.
How to Respond to Negative Reviews
This guide provides hoteliers an easy-to-follow structure with examples of negative reviews and responses. It also includes suggestions on how to make your response strategy more effective with the TrustYou platform.