Integration of Meta-Review and Rich Snippets Onto NH Hotels’ Website Improves Conversion and Traffic

by April 10, 2018 1:20 pm Case studies

NH Hotel Group is a world-leading urban hotel operator and a consolidated multinational player. It operates close to 400 hotels and almost 60,000 rooms in 31 markets across Europe, the Americas, and Africa, and includes top city destinations such as Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome, and Vienna.
The NH Hotel Group integrated TrustYou’s Meta-Review and Rich Snippets onto their brand website with the goal to add easy to understand third-party review summaries to their direct booking experience. NH Hotels observed immediate improvements to conversion, traffic, and the resulting revenue.

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