Set yourself up for success!
If your hotel is online, you should be utilizing Google as a free channel to gain more bookings. All you need to do is to invest a little bit of time to ensure your appearance is both accurate and representative of your brand. Our research revealed that travelers value Google search and maps in the search and booking process when becoming your guests.
Not only do 81% of travelers use Google during their hotel search, but 61% use the integrated hotel finder in search listings.
Read our best practice guide to learn more about how to step-up your Google listing.