Do you want to know how travelers are finding your hotel? We've recently collected research revealing travelers' similar behaviors during the search and booking processes. This study uncovers the relevant and important factors affecting the booking decision during the first step of the traveler journey.
Other White Papers
A Maze of Opportunities and Challenges – Pulse of the Industry Q3 2022
For the third quarter of 2022, our analysis of 40.7 million reviews shows an uneven recovery. We witness destinations experiencing overtourism while some countries have just begun to reopen their borders after another year focused on the pandemic and continued travel regulations.
The Impact of Reviews on Booking Behavior and Reputation
Online reviews have become a crucial factor when deciding to book accommodation. From hotels and resorts to B&Bs, hostels, and vacation rentals, online reviews are the new word of mouth. Travelers heavily rely on feedback provided by other consumers to research their options before booking a stay. This study reveals what matters most to people… read more »