Millions of travelers use Google every day to search for travel deals, vacation packages or getaway ideas. Google also shows reviews alongside the search results, which give users immediate feedback from other travelers to help them make their booking decisions. The new product TrustYou Stars offers hotels the possibility to enhance their content on Google.
B&B HOTELS started using TrustYou Stars in order to gain more Google reviews and enhance the number of reviews about their hotels. They could already observe first great results.