ASKA Hotels Case Study Outlines Impressive Improvements of Overall Score and Scores for Categories
The ASKA Hotel Group (www.askalararesortspa.com) is located in Antalya, Turkey, currently operating 3 all-inclusive, luxury hotels. ASKA Hotels started using the TrustYou guest feedback platform in 2014 and benefits from deep guest insights, improved scores and detailed competitor analysis.
Key areas of improvement include:
- The Overall Score increased by 9% from 85 (2013) to 92 (2015) in only 2 years.
- Response Rate increased from 30% (2014) to 89% (June 2016).
- In 2015, 96% of all guest reviews were positive.
- Due to continuous improvements based on guest feedback, sentiment scores increased across all categories in 2015 compared to 2014.
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