We recently gave plenty of reasons why collecting more reviews is important. In a nutshell, more reviews equates to more revenue. Now, let’s take things one-step further; after receiving reviews, how should hoteliers react? Responding allows hoteliers to leverage its reviews into even more – more satisfied guests, more reviews and more bookings. One of the biggest benefits of responding is more reassured guests, as they see management is listening and cares; which has a ripple effect on reputation, revenue and positive word of mouth. Yet, 68% of hotels don’t respond. We created this best practices guide to help this silent majority.
Other Best Practices
How to Respond to Positive Reviews
Replying to positive feedback may not be your number one priority, but we encourage you to take your time and respond as much as you can to your guests’ praises. By saying a genuine thank you, you may turn a one-time satisfied customer into a returning, delighted guest.
How to Respond to Negative Reviews
This guide provides hoteliers an easy-to-follow structure with examples of negative reviews and responses. It also includes suggestions on how to make your response strategy more effective with the TrustYou platform.