A hoteliers guide to more reviews

by November 27, 2012 2:56 pm

More Reviews = More Revenue

We’ve been talking about the importance of reviews for years. With more than 80% of travelers reading reviews prior to making a booking decision, hotels must pay attention to guest opinions to stay ahead of the game. It’s not optional. It’s of upmost importance.

Quite simply put, more reviews equates to more revenue. It turns out, the quantity of reviews a hotel receives has a very big impact on a hotel’s revenue. More reviews give hotels better overall review scores, higher room rates and more visibility for future guests. Encouraging more reviews is crucial for hotels to grow its business. That’s why we have created a guide to help hoteliers gain more reviews and more feedback.