5 Quick tips for developing your brand voice

by September 28, 2014 2:53 pm

There’s one topic that brings much anxiety to most hoteliers. I’ll give you a hint: it starts with an “S” and ends with “ocial media.” It doesn’t need to be a stressor. In fact, when used properly, social media can add tremendous value to your hotel and brand. From better customer service to advanced market intelligence to simply providing a personal touch to your brand, social media has it all.

Before getting in to the ins and outs of setting up each social platform, let’s take a step back. Social media is all about connecting, so there is one key thing that you need to develop across all social platforms (and really any type of external communication). That is your brand’s voice. Your brand’s voice allows you to connect with your audience and differentiate your business from the competition, making the relationship between hotels and social media comfortable and easy.

Here are five tips to developing your brand’s voice.