White papers

Una ricerca rivela preferenze e aspettative degli ospiti per una Comunicazione Diretta dell’hotel (in inglese)

per giugno 20, 2017 1:00 pm White papers
Quando un viaggiatore diventa ospite, le linee di comunicazione si aprono. In questa ricerca abbiamo cercato di individuare le esperienze e le aspettative degli ospiti attraverso i mezzi di corrispondenza digitale tra gli ospiti e i loro fornitori di pernottamento. Ciò riguarda le esperienze degli ospiti prima dell'arrivo e delle Read More

Consumer Research Identifies Which Attributes are Most Important to Travelers When Booking a Hotel

per luglio 1, 2015 7:39 am White papers
TrustYou, working in conjunction with Donna Quadri-Felitti, incoming Director of the School of Hospitality Management at Pennsylvania State University, developed a study to which hotel attributes have the biggest impact on travelers’ booking decisions. The study used heat-mapping technology to understand which attributes prompted hotel bookings in eight different travel Read More

Consumer Research Identifies How To Present Travel Review Content For Optimal Bookings

per febbraio 2, 2015 7:38 am White papers
TrustYou, working in conjunction with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU Preston Robert Tisch Center for Hospitality and Tourism, developed a study to understand exactly how hotel reviews impact a website's user experience and to understand which presentation of review content (full text, aggregated visualization, or Read More