Webinars
The Value of Social Proof to Increase Direct Bookings
The Value of Social Proof to Increase Bookings 95% of travelers will only book a hotel after searching for reviews and recommendations from friends or family. But along the path to purchase, many potential guests…
The 5 Keys to Improving Hotel Operations
How to Enhance Hotel Management in the Eyes of Your Hotel Guest While it is difficult to constantly maintain hotel operations at an optimal level, your guests view it as a necessity for a pleasant…
The Value of Cross-Channel Communication Between Hotel Staff and Guests
How Hotels Can Use Text and Voice Messaging to Increase Guest Satisfaction and Improve ROI What is the future of communication in the hospitality industry? Today’s new technology is establishing improved channels of communication…
Optimize the Booking Journey for Hotel Revenue Success
How Marketing and Revenue Management Work Together to Achieve Your Hotel's Booking Goals It's no secret that hotel bookings are the key to more revenue. Find out how the pairing of guest feedback, marketing…
Spotlight On the Hotel Guest's On-site Experience
How your hotel communicates with guests has a direct effect on your guests' on-site experience. So how do hotels find the balance between maintaining the traditional standards of service while assimilating to the new ways…
Online Bookings Research: Understanding Traveler Behavior for Smarter Hotel Marketing
At the beginning of this year, the hotel industry became rich with new traveler research and insights. In three distinct traveler studies, we uncovered: the top sites where travelers search for and book hotels, what…
3 Essentials to Your Hotel Marketing Strategy
Your hotel’s bottom line is directly impacted by how guests experience your services and the unfiltered feedback they share across the internet. Having a plan to address these intricacies is fundamental to increasing your hotel…