Webinars

The Value of Social Proof to Increase Direct Bookings

Katharina Heitmann // September 19, 2018

The Value of Social Proof to Increase Bookings 95% of travelers will only book a hotel after searching for reviews and recommendations from friends or family. But along the path to purchase, many potential guests…

The 5 Keys to Improving Hotel Operations

Nicholas Scott Johnson // August 30, 2018

How to Enhance Hotel Management in the Eyes of Your Hotel Guest While it is difficult to constantly maintain hotel operations at an optimal level, your guests view it as a necessity for a pleasant…

The Value of Cross-Channel Communication Between Hot...

Valerie Castillo // February 21, 2018

How Hotels Can Use Text and Voice Messaging to Increase Guest Satisfaction and Improve ROI   What is the future of communication in the hospitality industry? Today’s new technology is establishing improved channels of communication…

Optimize the Booking Journey for Hotel Revenue Success

Valerie Castillo // November 30, 2017

How Marketing and Revenue Management Work Together to Achieve Your Hotel's Booking Goals   It's no secret that hotel bookings are the key to more revenue. Find out how the pairing of guest feedback, marketing…

Spotlight On the Hotel Guest's On-site Experience

Valerie Castillo // August 3, 2017

How your hotel communicates with guests has a direct effect on your guests' on-site experience. So how do hotels find the balance between maintaining the traditional standards of service while assimilating to the new ways…

Online Bookings Research: Understanding Traveler Beh...

Valerie Castillo // May 9, 2017

At the beginning of this year, the hotel industry became rich with new traveler research and insights. In three distinct traveler studies, we uncovered: the top sites where travelers search for and book hotels, what…

3 Essentials to Your Hotel Marketing Strategy

Valerie Castillo // February 1, 2017

Your hotel’s bottom line is directly impacted by how guests experience your services and the unfiltered feedback they share across the internet. Having a plan to address these intricacies is fundamental to increasing your hotel…