Best practices

How to Properly Reply to Positive Reviews

Nicholas Scott Johnson // August 31, 2017

Replying to guest reviews requires a certain strategy, even when you come face to face with a positive impression. In this best practice guide, you will learn what the proper structure of a good management…

5 Review KPIs Every Hotel Should Track

Nicholas Scott Johnson // August 2, 2017

There are so many metrics that a hotel can use to make a business decision - REVPAR, ADR, Occupancy Rates - however, focusing on these will not give you the insights needed to make an…

How To Use Templates To Direct Message Your Guests

Laura Badiu // May 2, 2017

Direct messaging is a great way of starting an easy, two-way communication between hoteliers and travelers. With these useful and time-effective templates, you can now make things even easier and increase guest satisfaction, by keeping…

Google Hotel Finder: Step-up Your Listing

Nicholas Scott Johnson // March 16, 2017

Set yourself up for success! If your hotel is online, you should be utilizing Google as a free channel to gain more bookings. All you need to do is to invest a little bit of…

4 Simple New Year’s Resolutions for Hotels

Valerie Castillo // December 28, 2016

In the dawn of a new year, many of us reflect on how we can improve. Every hotel is different, but the one thing they all have in common is that they are not perfect.…

The ABCs of SEO

Nicholas Scott Johnson // December 2, 2016

The digital marketing landscape has changed significantly within the past couple of years. However, SEO (search engine optimization) continues to be a powerful and effective piece of any hotel’s marketing strategy. Optimizing your site will…

The Top 10 Twitter DOs and DON'Ts

Nicholas Scott Johnson // May 23, 2016

Reach out to Twitter's 307 million active users, of which 55% follow their favorite brands and 26% reach out to give Feedback! TrustYou has scoured the web in search of a simple set of tips to…

TripAdvisor Tips & Tricks

Nicholas Scott Johnson // July 30, 2014

You may have heard about TripAdvisor’s latest trip planning tool, TripAdvisor Questions and Answers. It is a platform that allows hoteliers to talk directly to travelers who have specific questions about their hotel. Currently the…

A hotelier's guide to responding to reviews

Nicholas Scott Johnson // December 18, 2012

We recently gave plenty of reasons why collecting more reviews is important. In a nutshell, more reviews equates to more revenue. Now, let’s take things one-step further; after receiving reviews, how should hoteliers react? Responding…