Best practices
5 Review KPIs Every Hotel Should Track
There are so many metrics that a hotel can use to make a business decision - REVPAR, ADR, Occupancy Rates - however, focusing on these will not give you the insights needed to make an…
How To Use Templates To Direct Message Your Guests
Direct messaging is a great way of starting an easy, two-way communication between hoteliers and travelers. With these useful and time-effective templates, you can now make things even easier and increase guest satisfaction, by keeping…
Google Hotel Finder: Step-up Your Listing
Set yourself up for success! If your hotel is online, you should be utilizing Google as a free channel to gain more bookings. All you need to do is to invest a little bit of…
4 Simple New Year’s Resolutions for Hotels
In the dawn of a new year, many of us reflect on how we can improve. Every hotel is different, but the one thing they all have in common is that they are not perfect.…
The ABCs of SEO
The digital marketing landscape has changed significantly within the past couple of years. However, SEO (search engine optimization) continues to be a powerful and effective piece of any hotel’s marketing strategy. Optimizing your site will…
Designing Smart Surveys: A Hotelier's Guide to Solic...
Many different ways exist to solicit valuable feedback from your guests, and there are limitless possibilities of questions to ask and answers to receive. Before setting up your survey, there are certain precautions to consider.…
The Top 10 Twitter DOs and DON'Ts
Reach out to Twitter's 307 million active users, of which 55% follow their favorite brands and 26% reach out to give Feedback! TrustYou has scoured the web in search of a simple set of tips to…
TripAdvisor Tips & Tricks
You may have heard about TripAdvisor’s latest trip planning tool, TripAdvisor Questions and Answers. It is a platform that allows hoteliers to talk directly to travelers who have specific questions about their hotel. Currently the…
A hotelier's guide to responding to reviews
We recently gave plenty of reasons why collecting more reviews is important. In a nutshell, more reviews equates to more revenue. Now, let’s take things one-step further; after receiving reviews, how should hoteliers react? Responding…