Best practices

Replying to guest reviews requires a certain strategy, even when you come face to face with a positive impression. In this best practice guide, you will learn what the proper structure of a good management…

There are so many metrics that a hotel can use to make a business decision - REVPAR, ADR, Occupancy Rates - however, focusing on these will not give you the insights needed to make an…

Direct messaging is a great way of starting an easy, two-way communication between hoteliers and travelers. With these useful and time-effective templates, you can now make things even easier and increase guest satisfaction, by keeping…

Set yourself up for success! If your hotel is online, you should be utilizing Google as a free channel to gain more bookings. All you need to do is to invest a little bit of…

In the dawn of a new year, many of us reflect on how we can improve. Every hotel is different, but the one thing they all have in common is that they are not perfect.…

The digital marketing landscape has changed significantly within the past couple of years. However, SEO (search engine optimization) continues to be a powerful and effective piece of any hotel’s marketing strategy. Optimizing your site will…

Reach out to Twitter's 307 million active users, of which 55% follow their favorite brands and 26% reach out to give Feedback! TrustYou has scoured the web in search of a simple set of tips to…

You may have heard about TripAdvisor’s latest trip planning tool, TripAdvisor Questions and Answers. It is a platform that allows hoteliers to talk directly to travelers who have specific questions about their hotel. Currently the…

We recently gave plenty of reasons why collecting more reviews is important. In a nutshell, more reviews equates to more revenue. Now, let’s take things one-step further; after receiving reviews, how should hoteliers react? Responding…