Best practices

Social media photo cheat sheet

by Nicholas Scott Johnson September 28, 2013 3:09 pm Best practices

Thankfully, most visual content uploaded on social media channels is resized automatically. However, there are situations when that does not happen and, if your image does not have the correct dimensions, it might get downsized or contorted. As a business that wants to look its best everywhere, you want your social media profile to be Read More

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5 Quick tips for Pinterest

by Nicholas Scott Johnson September 28, 2013 2:54 pm Best practices

I’m a visual person. Put too much text in front of me, and my eyes glaze over. Give me a picture, and you’ve got my attention. Why is this? Some research shows that we are able to process images 60,000 times faster than text, so it is easier to grab Read More

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A hotelier’s guide to responding to reviews

by Nicholas Scott Johnson December 18, 2012 2:50 pm Best practices

We recently gave plenty of reasons why collecting more reviews is important. In a nutshell, more reviews equates to more revenue. Now, let’s take things one-step further; after receiving reviews, how should hoteliers react? Responding allows hoteliers to leverage its reviews into even more – more satisfied guests, more reviews Read More

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A hoteliers guide to more reviews

by Nicholas Scott Johnson November 27, 2012 2:56 pm Best practices

More Reviews = More Revenue We’ve been talking about the importance of reviews for years. With more than 80% of travelers reading reviews prior to making a booking decision, hotels must pay attention to guest opinions to stay ahead of the game. It’s not optional. It’s of upmost importance. Quite Read More

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