Hotel Social Media Show and Tell
Today I’m pulling out some hotel social media examples that are relevant to all this talk about improving relationships with guests.
Example A: Approachable Management
Talk about charming management. The Hotel Monaco Portland posted this image of their GM from Easter. He doesn’t seem stiff at all. In fact, as a prospective guest, he looks so friendly that I feel sure he’ll say hello at some point during my stay. If you’re wondering what I’m talking about, check out this post about hotel management.
Example B: Staff and Appreciations
I don’t want to publicize the name of this hotel. Suffice it to say it’s a well-known four-star property in a big U.S. City.
This is a segment of a recent Yelp review:
The service initially felt cold (especially when we arrived at 10:30pm lugging our suitcases through the Cafe entrance--not the main entrance---and passed several standing service people who just looked at us). By the third day we were accustomed to the reserved service…
“Reserved service!” What is this? Service isn’t reserved by it’s nature. What you appreciate appreciates! And appreciations spread like wildfire through a hotel. As does lack of appreciation. And this is where it all ultimately ends up—on Yelp, TripAdvisor, and Facebook.
Example C: Yelp Meet the Manager Content
I’m going back to last week here and my post on content: “Do it All.” I must have looked at no fewer than 40 Yelp posts before I found a property using the Meet the Manager/Business Owner content. I have suggestions about using a more personal voice in this section, but at least this property took advantage of the opportunity. I’d say about 50 percent of hotels I reviewed didn’t have any content at all in the “About This Business” section. It’s just so easy. Do it!