Tag Archive: online reputation

What Hoteliers Need to Know About Facebook Graph Search

by January 18, 2013 6:54 pm

On Tuesday, Facebook announced its newest product, Graph Search, a semantic search engine that will allow Facebook users to search within their networks, rather than across the entire World Wide Web. The search engine will initially be focused on four broad categories: places, people, interests and photos.  Now, TrustYou is no stranger to semantic technology; it is the bread-and-butter of our business. But for hoteliers less familiar, here are the first couple of things you should know as Facebook rolls out its newest product.   Graph Search will make it easier for Facebook users to discover your hotel based on… read more »

Relationships + Reputation = Big Returns

by January 8, 2013 5:57 pm

Sign up for a special webinar with Ted Rubin to discover how Return on Relationship Collides with Return on Reputation THIS Monday, January 14. Back in November, we announced a TrustYou first: a guest webinar with Ted Rubin, Chief Social Marketing Officer at Collective Bias, and author of Return on RelationshipTM. We had a simple goal in mind with this webinar: to help companies grow their online reputation in 2013 and beyond. One surefire way to do this is to improve relationships with your guests, fans and followers. Ted, who coined the term and concept Return on Relationship, is certainly… read more »

New Year, New Reputation

by January 3, 2013 2:57 pm

Seven Resolutions to Rev Up Your Reputation (& Revenue) in 2013 The holidays have drawn to an end; presents have been opened, the New Year has been rung in, too many calories were consumed with our loved ones. Now, it’s back to work, one year older and one pant-size larger, attempting to overcome the post-holiday hangover. The first week of January is always full of New Year’s resolutions and anticipation for what the upcoming months will have in store. Note we said the first week of January; that’s because nearly 80% of people do not follow through on their New… read more »

Measuring ROI without Looking at ROR? You’re Missing Out.

by November 13, 2012 6:28 pm

Relationships = Big Returns Ted Rubin, Chief Social Marketing Officer at Collective Bias, and author of Return on Relationship TM visits TrustYou for an exciting webinar on January 14 with TrustYou Co-Founder & CEO Benjamin Jost. There’s a big focus on ROI.  What about ROR?  If you are not looking at the value of your customer relationships and listening to what is being said you are missing out. The value of relationships is what our friend Ted Rubin, author, marketer and social media strategist has coined, Return on Relationship™ (ROR). As Ted says, “Return on Relationship™ (ROR), simply put, is the value that… read more »

They are Talking About You & We’re Listening: The TrustScore Puts a “Grade” to All Online Comments

by October 19, 2012 6:36 pm

They are talking about you and it’s not behind your back. If you are not listening, it might as well be. That’s where we come in. As we announced last week, the TrustScore measures your company’s online reputation, much like the Klout score measures a person’s online influence. It’s an easy-to-read “grade,” so to speak, that boils down what’s being said across all online platforms, from review sites to social media to tell you just what your guests think of you. Not just from the usual suspects (you know who they are), but across all sites, globally. Now enter the… read more »

The TrustScore Brings Transparency to Hotels, Consumers & Travel Agents Alike

by October 12, 2012 7:25 pm

At TrustYou we’ve built our business as hospitality-facing solution for online reputation management. We are well known in the hospitality industry, but if you aren’t in the business, we would bet that you had not heard of us. Until now. This week our TrustScore went public (No, we are not being traded on the market). We did, however, add a search feature to our homepage that allows you to find your hotel’s score and post it directly on your website - all for free. This also means that anyone (yes, friendly hotel competition, consumers and travel agents) can search for… read more »