Happy Friday! I hope you all had a wonderful Thanksgiving yesterday. In case you missed this week's headlines, take a look at our latest roundup for a breakdown of the latest industry news and trends. Happy reading and don't forget to tune back next week for more! Industry News Interview: Google's Head of Travel on Its Transition to Booking Site When it comes to hotels, Google the search engine is transitioning toward becoming a booking platform. The nature of Google search results has changed, as well, as most organic search results have been buried below the fold. How Google's New… read more »
Happy Friday, everyone! November is well underway and here at TrustYou we're already in a holiday mood. With Thanksgiving and Christmas right around the corner, it’s truly the most wonderful time of the year! As usual, we’ve rounded up the top industry news and trends. Click away, enjoy your weekend and don't forget to come back next week for more! Industry News TripAdvisor Instant Booking Deal with Booking.com Apparently Exclusive Expedia Inc. is shut out of TripAdvisor Instant Booking after TripAdvisor’s exclusive agreement with the Priceline Group, according to Skift. Marriott to Buy Starwood Hotels Marriott International Inc. is buying Starwood Hotels & Resorts… read more »
Happy Friday once again! We’re back with a new roundup of this week’s top travel and hospitality stories! Today, find out about the new TrustYou/Brand Karma partnership, learn about the relationship between millennials and technology and check out some tips to perk up your hotel's website conversions! Happy reading! Brand Karma & TrustYou Partner to Bring Hotel & Tourism Brands the Best of Reputation Management & Virtual Reality Brand Karma and TrustYou announce a strategic partnership, bringing together TrustYou’s powerful reputation management tools and Brand Karma’s digital innovation in virtual reality (VR). Hoteliers Continue to Battle Booking Duopoly OTAs are not… read more »
Happy Friday everyone! Are you ready for the weekend? We are! Before you head out, don't forget to check out some of our favorite stories of the week. Happy reading! TrustYou Study with AccorHotels Shows Effect of TripAdvisor Reviews on Bookings In an effort to more thoroughly understand the way travel reviews influence hotel bookings, TrustYou launched a study in cooperation with AccorHotels and the Statistical Consulting Unit of LMU Munich, Germany’s premier academic and research institution. The study analyzes the TripAdvisor data of a sample of AccorHotels’ European and Asia-Pacific hotel bookings from November 2013 through September 2014. Check… read more »
It's Friday, so you know what that means: time for our weekly roundup! Even in the madness of Oktoberfest we've been on the lookout for great travel and hospitality news for you. Click through for the best of this week's stories. Ein Prosit! Is Reputation the Key to Loyalty? Loyalty is hard to come by, yet essential to profitable operations in a competitive market. Repeat guests are far more valuable than one-time guests, and according to studies, engaged guests spend 46% more than unengaged ones. So what should hotels focus on to gain guest loyalty? Is reputation the answer? What… read more »
Happy Friday once again! I’ve come across some great articles this week. These inspiring reads are sure to get your creative juices flowing as you work on your plan to improve your business. Enjoy! Are Travelers Getting It All Wrong? Travelers are armed with more information than ever to make travel decisions. Vastly more. In fact, there are on average 465 reviews per hotel available to be read. With so much feedback in hand before booking, travelers should be pretty happy with their accommodations these days. But do they really have the feedback they need to make an informed decision?… read more »
It's already the first week of September and here at TrustYou, we are preparing for the fourth and final quarter of the year! A lot has happened over the past couple of days and since we know how difficult it can be to keep track of everything, we've put together, as usual, a roundup of all the notable stories from the wonderful world of travel and hospitality for you! From some great tips for more direct bookings to startup culture values and social media news, here's our picks of the week. Happy reading! Embracing Startup Culture Values to Succeed in… read more »
Is August really over? We’re enjoying the last few days of sun here. There’ve been some pretty cool developments like Think with Google’s Travel Dashboard. Before you take off for the weekend, make sure you haven’t missed any industry news in our Travel, Tech, and Social Media Weekly Roundup. Happy reading! Think with Google: Travel Dashboard THINK WITH GOOGLE launches the Travel Dashboard with detailed information about the search habits of online travelers. This info is said to update quarterly, and answers (by city) fundamental questions such as “where are people traveling”, and “from where are people coming”! ixigo Extends… read more »
Founded in 1990 by the French company Galaxie S.A., B&B HOTELS is the third largest budget hotel chain in France, with over 230 hotels in France and in total, more than 300 hotels in Europe and Morocco. With the newly opened B&B Hotel Erfurt, B&B HOTELS currently has 76 hotels with more than 7,000 rooms in Germany. B&B HOTELS knew early on that in order to make the guest experience even better, it would have to place more emphasis on online guest feedback. The hotel group made it a goal to understand its customers’ needs and to provide truly personalized… read more »
Another week of exciting developments in the tourism industry. We've done some digging to uncover the best travel, tech, and hospitality articles to recap this week's most interesting events. Happy reading! TrustYou Meta-Reviews added to Skyscanner hotel travel search TrustYou continues to roll out Meta-ReviewsTM to travel sites across the world, including the latest integration with Skyscanner. Skyscanner prides itself on providing a comprehensive yet simple approach to travel, and TrustYou enhances this mission by providing a straightforward, accessible, and useful visual of verified hotel reviews distilled from sites worldwide. Review sites guide travelers, especially affluent ones Travel review sites continue… read more »
For those of you stuck in the office this summer, we are right there with you and keeping you up to date with the latest industry trends. Our new intern, Nick, is leading this week’s mission to curate some top headlines for today’s Weekly Roundup. As always, happy reading! Why the Meetings Industry Doesn’t Understand Millennial or Modern Needs Two distinct market segments dominate the meetings industry: Legacy groups and Millennials. Meeting planners have to focus on both, but could the future be in finding the a way to connect them? Okanda Uses TrustYou Meta-Reviews to Help Businesses… read more »
August is in full swing! Do you find yourself wondering where the time has gone? Before you head out for the weekend, get caught up to speed with our weekly roundup of travel, tech and social media news and trends! Here are a few of the best articles we read this week. Happy reading! Go ahead, reach out: Hotel surveys increase review scores and volume Survey reviews have significantly higher scores than reviews from other sources. Just the act of sending a survey lets guests know you care, and when surveys are sent within 48 hours of departure, guests are still… read more »
