ARCOTEL Uses Reputation Surveys to Improve Its Scores and Rankings

In line with its motto: “From Vienna outwards to the most beautiful cities in Europe”, ARCOTEL Hotels is one of the most prominent Austrian hotel brands, with 10 top quality 4-star and 4- star-superior-hotels spanning Austria, Germany and Croatia. Holding professionalism and service competence in high regard, ARCOTEL Hotels strive to offer their guests an exceptional hotel experience.

ARCOTEL Hotels began using TrustYou’s Monitoring solutions in 2011 to understand what guests were saying about their properties. After nearly a year of analyzing review scores and sentiment, ARCOTEL Hotels decided to implement TrustYou’s Reputation Surveys in 2012 to drive even more guest feedback and further improve their scores. Using lobby iPads, ARCOTEL Hotels have made it extremely simple for their guests to write reviews.

The Results:

  • So far in 2013, ARCOTEL Hotels have received 26% more reviews than they had a year ago.
  • TrustYou Surveys now account for 45% of all ARCOTEL Hotel reviews, and ARCOTEL Hotels average more reviews per property than any other hotel brand worldwide.
  • Overall review scores for ARCOTEL Hotels properties have improved over the past year.
  • Survey responses are helping to drive this increase in scores, with Reputation Survey responses outperforming reviews written on any other source (TrustYou Survey average score: 96%, Overall score across all sources: 91%).

Says Martin Grabner-Fröhlich, Managing Director, ARCOTEL Hotels & Resorts GmbH, “Working with TrustYou has allowed ARCOTEL Hotels to gain much more customer feedback than ever before. Using TrustYou’s Reputation Surveys, we have been able to drive more guest reviews, and subsequently improve scores and visibility on the review platforms that matter most to our business.”

Download the case study here.

Tony Ciccarone

Tony Ciccarone is a web developer who is experienced in making high-quality professional websites, writing clean & reusable code, and creating data-driven web applications.

Leave a comment

Your email address will not be published. Required fields are marked *

Recommended Reads

O Estado dos Destinos de Viagem em Meio a Pandemia -...

Laura Badiu // April 26, 2021

Em circunstâncias normais, muitos destinos de viagem ao redor do mundo são altamente populares e muitos deles, extremamente bem-sucedidos em atrair hóspedes leais. Recentemente, como todos os outros setores de viagens, devido à pandemia em…

Ganhar turistas de volta: a dica número 1 para recon...

Lize De Kock // October 27, 2021

A gestão da reputação vem com muitos desafios e oportunidades para os destinos. Agora que as viagens estão aumentando cada vez mais em muitas regiões, é importante ter uma visão turística real para avaliar melhor…

O Surgimento Dos Datos De Comentários “Relevant Now”...

Laura Badiu // March 19, 2021

A hospitalidade depende muito dos padrões únicos criados pelo comportamento do viajante e pela satisfação do hóspede. Estes dois fatores mudaram significativamente durante o último ano e, como resultado, a forma como os hotéis os…

Comece a ganhar. Peça uma demonstração hoje mesmo!