TrustYou Selected By Global Hotel Leader Accor as Social Media Solution

by March 7, 2012 12:00 pm In The News

TrustYou platform will monitor social media in 90 countries, 3,300+ hotels,
and 15 languages

MUNICH, DALLAS – March 7, 2012 – Accor, the world’s leading hotel operator and
market leader in Europe, has chosen TrustYou for its social media monitoring and
reputation management worldwide. Accor will use TrustYou to monitor online
reviews, tweets and posts for 3,300+ of its properties worldwide and gain customer
specific-insights about their properties. TrustYou’s sophisticated technology
comprehends sentiment in user-generated content to uncover trends, strengths,
and challenges.

“As a global leader in hospitality, Accor is well-known for providing our guests and
customers with the best possible experience, and now with TrustYou we will begin to
learn and engage them on an even deeper level,” said François Dung, vice
president, Consumer Intelligence for Accor. “In a very short time period, TrustYou
set up hundreds of accounts, from corporate levels to single hotels, for our
extensive portfolio of brands around the world and our multilingual staff. As a
result, we can continue to drive our business forward, keep our customers happy
and attract new ones.”

TrustYou’s platform continuously gathers in 15 different languages, reputation
information from the world’s top travel review and social media sites, including
Facebook, Foursquare, Google Places, TripAdvisor, HolidayCheck, Twitter, Qype, Yelp
and blogs, for user-generated content pertaining to a particular hotel and
restaurant. TrustYou takes opinions from all online reviews, tweets and posts and
creates a comprehensive Trust Score that reflects the global sentiment for a

“Using TrustYou’s breakthrough analytics, Accor can now manage the reputation for
3,300+ hotels in its portfolio and gain key strategic insights to benchmark against
more than 40,000+ competitors in a meaningful way,” said Benjamin Jost, CEO and
co-founder of TrustYou.
“TrustYou takes the guesswork out of social media with valuable, actionable
customer intelligence data that can be used to drive all aspects of the hotel
business for sales, marketing and customer service.”

Specifically designed for the travel and hospitality industry, TrustYou’s platform
enables hoteliers to:

    • Get feedback with free satisfaction surveys
    • Access insights to reviews, tweets, and posts 2


  • See where they stand against competitors and peers
  • Identify strengths and weaknesses
  • Easily integrate review data on their hotel Website or Facebook page
  • Find out global sentiment for their hotel with the Trust Score a single rating they can trust
  • Get up and running with just Internet access and a browser.

About TrustYou

TrustYou is the standard for reputation in the hospitality industry. TrustYou measures
global sentiment for more than 400,000 hotels worldwide and is the first company
to pro vide a single trust score representing all online opinions of consumers around
the world. Accor, Marriot, Starwood, Hard Rock Cafes, InterContinental Hotels, Best
Western Hotels, Maritime Hotels, Omni Hotels & Resorts, Worldhotels, Micros-Fidelio,
HolidayCheck are among TrustYou’s 10,000 customers worldwide. Founded in 2008,
TrustYou is based in Munich with offices in Dallas. Credit Agricole Private Equity and
Holtzbrinck Ventures are among TrustYou’s investors. To learn more about TrustYou

About Accor

Accor, the world's leading hotel operator and market leader in Europe, is present in
90 countries with more than 4,400 hotels and 530,000 rooms. Accor's broad portfolio
of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio,
ibis, all seasons/ibis styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 -
provide an extensive offer from luxury to budget. With 145,000 employees
worldwide, the Group offers to its clients and partners nearly 45 years of know-how
and expertise.