TrustYou links with TripAdvisor

by July 26, 2012 2:37 pm In The News

TrustYou, online reputation management market leader for the hospitality industry, has announced it has entered an agreement with TripAdvisor as global authorised partner.

The new partnership will give TrustYou clients the ability to monitor their TripAdvisor reviews in 21 languages through the TrustYou reputation management tool.

TrustYou users have access to a comprehensive report, granting TrustYou’s 10,000 world-wide clients, which include some of the most recognized names in the hospitality industry – Accor, Starwood, Marriott, Omni, Mövenpick and The Ritz London – 24/7 insights into new reviews and a summary of other TripAdvisor performance metrics.

This gives clients the ability to track their online reputation and analyze guest feedback in real-time.

“We believe it is increasingly important for hoteliers to monitor consumer feedback and respond to user reviews if they want to be better positioned to understand their customers’ needs in the era of social media,” said Severine Philardeau, vice president, Global Partnerships at TripAdvisor.

“This partnership shows TripAdvisor’s commitment to providing hoteliers with the most up-to-date and accurate information to understand what guests are saying about their stay, respond to their reviews, and improve their service.”

Studies show 70 per cent of consumers trust online opinions.

TrustYou is the standard for reputation in the hospitality industry and measures and analyzes global sentiment for more than 400,000 hotels worldwide and 100 million reviews in 23 languages.

First-time clients can use the code TYTA when speaking with a TrustYou advisor to get 20 per cent off on services if they enroll by September 15th, 2012.