PhoCusWright® Founder Philip Wolf joins TrustYou Board

by April 4, 2013 9:03 am Press Releases

Wolf Embraces Entrepreneurial Spirit & Innovative Tech-Driven Roots of Global Hospitality-Focused Online Reputation Management Company 

Dallas, Texas USA & Munich, Germany – April 4, 2013 – Online reputation management (ORM) market leader for the hospitality industry, TrustYou, has added PhoCusWright Founder Philip Wolf to its board. Wolf, an accomplished entrepreneur credited with building the premier source for travel and hospitality intelligence, brings tremendous knowledge and highly sought-after expertise which TrustYou will leverage as it grows its global footprint.

“Nearly 20 years ago Philip embraced the then-controversial idea that the quality of information would differentiate winners and losers in what was the start of the information age,” said Ben Jost, CEO & co-founder of TrustYou. “He spearheaded incredible changes in the space. Our shared passion for the betterment of travel through technology and data makes this an exciting relationship.”

With travel roots dating back nearly 25 years, Wolf was one of the earliest adopters who immediately looked to embrace and understand the Internet. His innate ability to analyze, scrutinize and comprehend market intelligence and trends made Wolf a thought leader in this space before thought leaders existed. A sought-after speaker and former adjunct professor at NNYU’s Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management Wolf has been widely quoted and tapped as a resource with leading media outlets including CNN, Business Week, The Wall Street Journal and The New York Times. He has also been a distinguished lecturer at the Cornell University School of Hotel Administration.

“TrustYou’s ability to catalogue the vast array of user reviews is second to none,” said Wolf. "In a data glut world where information is free, TrustYou focuses on the priceless: what it means."

Philip serves as board director for travel companies on four continents. In addition to the successful sale in 2011 of the company he founded in 1994, Wolf was involved in the sale of Newtrade to Expedia (2002), TravelJigsaw (now to Priceline (2010) and the IPO of MakeMyTrip on NASDAQ (2010). "I look forward to helping the TrustYou team grow the business and shareholder value," said Wolf.

The TrustYou solutions extend far beyond monitoring; its holistic approach to include increasing reviews, distribution of content and marketing reputation is extremely valuable for individual properties, hotel brands, destinations, OTAs and virtually every segment of the industry. TrustYou has a philosophy of the review space overall and how it relates to driving revenue and impacting bottom line results. Its newly launched Reputation Machine campaign focuses on this philosophy: the 360-degree approach to the ORM space and driving revenue.


About TrustYou

Since 2008, TrustYou has set the standard for reputation management with solutions for hospitality-industry businesses to analyze online reviews, tweets and posts across the social web, to gather trusted reviews directly from its customers, and to use the authentic conversations to successfully market online reputations.

TrustYou’s monitoring dashboards capture sentiment and opinions from millions of comments in one easy-to-view place from sources like Tripadvisor, Facebook, Google+, Twitter, Yelp and more across 23 different languages. In addition, TrustYou provides free online customer satisfaction surveys and marketing tools for all hotels. TrustYou's international team hails from 23 countries and speaks more than 20 different languages. The company already has more than 10,000 customers in 60 countries and monitors over 400,000 hotels, provide an extensive base for competitive analysis. TrustYou’s clients include individual hotels, independent boutique chains, destinations and major global brands such as Accor, Marriott, Starwood, Hard Rock Cafes and Best Western Hotels. The company’s partnerships span an impressive variety of organizations; from tech companies like Google, Trust and Micros, to destination-specific alignment with Germany and Switzerland to develop the countries’ official star-rating systems for hotels. TrustYou’s headquarters are in Dallas, USA and Munich, Germany, with further representatives in the U.K., the Netherlands, France, Central Europe, Asia and Australia. To learn more about TrustYou visit

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