Dallas, USA & Munich, Germany – March 7, 2014 – This Spring, the Irish Hotels Federation plans to make searching for accommodation in Ireland much easier on travellers. In partnership with TrustYou, the global leader in online reputation management (ORM), the Irish Hotels Federation will feature hotel TrustScores on their consumer website, IrelandHotels.com.
A hotel’s TrustScore is a figure determined by compiling guest feedback across all review sites to measure how a hotel is ranked. The TrustScore provides guests with one single, easy-to-read figure for comparing hotels.
The Irish Hotels Federation represents almost 1,000 hotels and guesthouses across Ireland. “We want to make the planning process as simple and pleasant as we can for travellers,” said Keith Browning, Marketing Manager of the Irish Hotel Federation. “Featuring TrustScores on IrelandHotels.com just makes sense when you consider over half of those planning a trip will use online travel reviews to make hotel decisions,” he added.
TrustYou’s Mission is to positively influence travelers’ decisions. We know that customers digest and leverage lots of opinions to make good choices, and we are passionate about better travel, tourism and hospitality experiences. Since 2008, TrustYou has set the standard for big data and online reputation management with solutions for hotels, restaurants, destinations and intermediaries to analyze online reviews, tweets and posts across the social web, to gather trusted reviews directly from its customers, and to use the authentic conversations to successfully market online reputations. To learn more, visit trustyou.wpengine.com.