Internationally operating Tune Hotels count on TrustYou to manage guest feedback and increase bookings

by August 3, 2016 12:25 pm Press Releases

Munich, 3 August 2016 - Tune Hotels’ approach to high lodging quality at an affordable price is an extreme success across the globe, operating 23 hotels in Malaysia, United Kingdom, Indonesia and India. With a complex and diverse portfolio, the hotel group recognizes the need to have a centralized approach to manage guest feedback. TrustYou, the world’s largest guest feedback platform, is the chosen solution of Tune Hotels to meet its strategic needs.

TrustYou’s simple dashboard enables Tune Hotels to collect unlimited surveys, analyze its entire online review ecosystem, and make positive improvements on how over five billion travelers see their reputation.

Tune Hotels uses the premium customizable survey solution, TrustYou Stars, to collect its own post-stay feedback from their guests. The hotel group uses these surveys to gain valuable insights and market intelligence in order to identify and solve internal issues, improve services, and stay ahead of the competition. Research shows that hotel-solicited feedback is up to eight percent* higher than feedback from OTAs or other review websites, giving Tune Hotels the opportunity to increase its overall reputation score.

TrustYou Analytics and its features help Tune Hotels to gain a full overview about their performance, for both individual properties as well as the entire hotel group. Hotels can easily monitor, manage, and reply to feedback from all online feedback sources. The hotel group uses the exclusive “Impact Scores” to visualize and understand the top sentiments with the most overall impact - positive and negative - to focus its improvement efforts. Analytics also provides the opportunity to benchmark against competitors and set up customized reports to identify and track important KPI’s for both the entire Tune Hotels group and individual hotels.

The positive and actionable results are then displayed to the over five billion travelers viewing TrustYou summarized data, the TrustScore and Meta-Review, on sites including: Google Search and Maps,, KAYAK, Skyscanner, Wego and many more.

Frank Trampert, CEO Brand and Hotel Management at Tune Hotels, adds: “TrustYou addresses an important gap through clever technology when it comes to proactively managing a brand or properties’ online representation. The easy to use platform provides detailed analysis on current and historical performances as well as the possibility to efficiently screen reviews and reply. The ability to split data by brand, cluster, as well as property level, enables us to swiftly identify critical areas of strength as well as areas for improvement. We wanted to work with a provider that had substantial international experience as well as support support and the team at TrustYou surely delivered.”

Frederick Wong, MD & VP APAC at TrustYou, says: “We are excited to be the trusted partner of Tune Hotels’  for guest feedback management. Our guest feedback platform is ideal to outline the most valuable factors, from the  guests’ perspectives, that could be improved to help optimize the performance and eventually transparently market the  the overall reputation.”  

*based on an internal TrustYou study


About TrustYou

TrustYou, the world’s largest guest feedback platform, is on a mission to provide hotels with the insights they need to improve their hotel product and market their value to future guests. With 95 percent of travelers reporting that they read reviews before making a booking decision, the impact of guest feedback is more important than ever. TrustYou analyzes hundreds of millions of hotel reviews, surveys, and social comments scattered across a vast, fragmented market and transforms this content into actionable insights for 500,000 hotels. This enables travel sites to improve the trip planning process and hotels to optimize their service and influence bookings on scale.

Products include:

  • TrustYou Stars: An advanced guest satisfaction survey tool that allows hotels to gain more reviews and enhance their content on Google.
  • TrustYou Analytics: The world’s leading online reputation management tool that allows hotels to analyze and influence their online reputation.
  • TrustYou Meta-Review*: Global review summaries of all verified reviews written worldwide that are displayed on hundreds of sites like Google, KAYAK, Skyscanner, Wego, Sabre GDS, as well as on hotel’s own brand websites.
  • TrustYou Radar: A native mobile app available for iOS and Android that allows hotels to connect with guests directly from their mobile phone.

*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor.

Press contact

Katharina Sickora



About Tune Hotels Group

Tune Hotels is an international value hotel chain that provides accommodation with high quality essentials in key gateway cities globally.

Tune Hotels’ core proposition is to offer a great night’s sleep at great value to its customers and bring down barriers to travel, whether leisure or business. Tune Hotels take pride in providing super comfortable stays - guests get to enjoy the main essentials: high quality comfortable beds, hot power showers, central and convenient locations, a clean environment, and 24-hour security.

As a select-service hotel, Tune Hotels adopt a ‘pay-as-you-use’ system for optional energy consuming amenities such as air-conditioning & TV to encourage energy saving, conserving both customer funds as well as the earth’s resources. Other optional amenities (add-ons) such as WiFi, towels, and toiletries can be procured during online booking or upon check-in, allowing guests to design their stay as required.

With room types that cater to everyone – solo travelers, couples, families, and groups of friends, Tune Hotels is the ideal place for those who would like to save on affordably priced accommodation to have more to spend on their actual holiday. Accessible Rooms are also available.

Since the opening of its first hotel in Downtown Kuala Lumpur (Malaysia) in 2007, Tune Hotels now has 23 hotels in Malaysia, Indonesia, India and the United Kingdom.

Tune Hotels is part of the Tune Group of Companies that includes Tune Air (a substantial shareholder of AirAsia), Tune Talk, Tune Protect, Tune Studios, QPR Asia, Epsom College in Malaysia, Caterham Group and Tune Labs. 

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