Improved Service for Travelers: Australia’s Gold Coast Integrates TrustYou’s Meta-Review into Destination Website
Munich, 1 February 2016 - Travelers can now see all reviews about accommodations of the Australian Gold Coast on its destination website, summarized as a well structured overview by TrustYou. The Meta-Review is a detailed summary of all verified reviews across the world. A recently conducted study shows that summarized review content gives travelers the most useful overview of hotels compared to full text reviews.
Australia’s Gold Coast attracts millions of holidaymakers from across the world each year. The Gold Coast’s accommodation offering is vast; ranging from holiday parks to apartments, holiday houses, hotels and high-end resorts. Gold Coast Tourism recently incorporated TrustYou’s Meta-Reviews on VisitGoldCoast.com to provide its users with easy access to accommodation reviews without needing to leave the site.
“Incorporating TrustYou’s Meta-reviews on VisitGoldCoast.com made sense for our business. Visitors to the site are able to not only receive information on accommodation options, but also readily able to view ratings and reviews from other users, which we know is key to the decision-making process,” said Gold Coast Tourism Chief Executive Officer, Martin Winter.
Benjamin Jost, Co-Founder and CEO of TrustYou adds: “We are happy to welcome the Gold Coast as valuable partner and are excited to deliver our comprehensive review data to improve the customer experience on their website.”
TrustYou is on a mission to improve the travel experience, from finding the right hotel to having the perfect stay, and works with hotels, destinations and travel websites to make that happen. TrustYou analyzes hundreds of millions of travel reviews scattered across a vast, fragmented market and transforms this content into actionable insights and visualizations that enable travelers to improve their trip planning and industry players to improve their offerings. Products include:
- TrustYou Stars: An advanced guest satisfaction survey tool that allows hotels to gain more reviews and enhance their content on Google.
- TrustYou Analytics: The world’s leading online reputation management tool that allows hotels to analyze and influence their online reputation.
- TrustYou Meta-Review*: Global review summaries of all verified reviews written worldwide that are displayed on hundreds of sites like Google, Trivago, KAYAK, Skyscanner, Wego, Sabre GDS, as well as on hotel’s own brand websites.
- TrustYou Radar: A native mobile app available for iOS and Android that allows hotels to connect with guests directly from their mobile phone.
For more information about TrustYou, visit trustyou.wpengine.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor.
Margaret Ady | Katharina Sickora