ASKA Hotels Sees Tremendous Reputation Increase Through TrustYou Partnership

by December 5, 2016 10:29 am Press Releases

Munich, 5 December 2016 - TrustYou, the world's largest guest feedback platform, has helped ASKA Hotels, a fast-growing chain of all-inclusive, luxury hotels in Turkey,  improve its guest experience and online reputation by implementing the TrustYou guest feedback platform. As a result of the partnership, ASKA hotels has seen a big increase of its online reputation, consistent growth in guest sentiment, and a dramatic uptick in direct bookings.

“TrustYou’s guest feedback platform is essential for our overall success, providing a better understanding of of where we stand - internally and in relation to our competitors,” said Cuneyt Cakalel, General Manager at ASKA Hotels. “With deeper insight into our guests’ needs, the platform helps us manage pricing, compete with the market, and increase performance effectiveness.”  

Among the results of the partnership, ASKA Hotels now boasts:

  • 96% positive feedback across online reviews, which helps to increase direct sales.
  • Between 10 and 12% increase of sentiment scores across reviews that mention Food, Service, Room Cleanliness and Overall Vibe.
  • An almost 300% increase of the response rate to online reviews since implementing TrustYou’s platform.

“ASKA Hotels is a rousing success in the Turkish market, and demonstrates the value that TrustYou’s guest feedback platform brings to our clients, ” said Kristof Roemer,  Executive Vice President Sales & Key Account Management EMEA at TrustYou. “We’ve seen our platform improve guest experiences at hotels of all sizes across the globe, meeting the needs of each market in which we operate.”

The full case study is available here for free download.


About TrustYou

TrustYou, the world’s largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou’s guest feedback platform incorporates  hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler’s journey, including  booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou’s platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and;  TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world’s leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use of TrustYou Connect, a partner program to integrate TrustYou’s guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey.

Find more information on TrustYou and the guest feedback platform at

*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor


Press contact

Katharina Sickora