TrustYou Partners With Simpleview to Provide Actionable Insights & Competitive Intelligence to Destination Marketing Organizations

by October 18, 2013 7:37 am プレスリリース

DMOs Gain Greater Access to User-Generated Content & Key Sentiments with Detailed Analysis

Dallas, Texas and Munich, Germany --  October 17, 2013 -- TrustYou, the market leader in online reputation management for the hospitality industry, has partnered with Simpleview, an interactive marketing software and services company for destination marketing organizations (DMOs),  to provide DMOs with reporting tools to better understand and improve their reputations from the customer perspective.


"Reputation and reviews are extremely important for travelers when they make their purchasing decisions. We are pleased to be working with Simpleview to provide its clients the increasingly important customer insights that they need to understand what guests are saying and to improve services,” said Ben Jost, CEO and co-founder of TrustYou.


TrustYou’s destination reports include a full range of key performance indicators (KPIs), including a destination's overall performance across all review and social media platforms worldwide, trends over time, scores for specific attributes like "service" or "location," an overview of where its reviews are coming from and competitive insights, allowing destinations to educate its members on best practices and opportunities.  The volume of data and level of analysis that TrustYou provides helps to inform the strategy and enables destinations to create a road map on where they can continue to excel and areas for improvement.  All of this leads to increased satisfaction and, ultimately, increased revenue.


"Adding TrustYou’s destination reporting to the Simpleview arsenal provides DMOs with valuable customer insight. The reports will help DMOs better understand what travelers are saying about their destination as well as their competition,” said Ryan George, CEO of Simpleview.



Since 2008, TrustYou has set the standard for reputation management with solutions for hospitality-industry businesses to analyze online reviews, tweets and posts across the social web, to gather trusted reviews directly from its customers, and to use the authentic conversations to successfully market online reputations.


TrustYou’s monitoring dashboards capture sentiment and opinions from millions of comments in one easy-to-view place from sources like Tripadvisor, Facebook, Google+, Twitter, Yelp and more across 23 different languages. In addition, TrustYou provides free online customer satisfaction surveys and marketing tools for all hotels.  TrustYou’s international team hails from 23 countries and speaks more than 20 different languages. The company already has more than 12,000 customers in 60 countries and monitors over 400,000 hotels, provide an extensive base for competitive analysis.  TrustYou’s clients include individual hotels, independent boutique chains, destinations and major global brands such as Accor, Marriott, Starwood, Hard Rock Cafes and Best Western Hotels. The company’s partnerships span an impressive variety of organizations; from tech companies like Google, Trust and Micros, to destination-specific alignment with Germany and Switzerland to improve the countries’ official star-rating systems for hotels. TrustYou’s headquarters are in Dallas, USA and Munich, Germany, with further representatives in the U.K., the Netherlands, France, Central Europe, Asia and Australia. To learn more about TrustYou visit


About Simpleview

Simpleview provides Destination Marketing Organizations (DMOs) with integrated customer relationship management (CRM) and content management system (CMS) platforms, forecasting and reporting tools, dynamic websites, mobile websites, search engine optimization and interactive marketing. They help DMOs succeed on every front, from convention sales to tourism marketing to day-to-day operations. Simpleview has offices in Arizona, Texas, Minnesota and California, over 120 employees, and more than 250 domestic and international DMO clients. More information about Simpleview is available at


Media Contact:

Cara Frank

Marketing Director

(520) 575-1151